FIAT Grande Panda Kartell takes center stage at the Salone del Mobile in Milan from April 8th to 13th, hosted at Kartell’s stand. This exhibition marks a significant moment, celebrating the return of FIAT to its “home segment”, where it has long been a leader and will continue to reign with the Grande Panda. It also offers a platform to showcase the virtuous collaboration between FIAT and Kartell, highlighting the successful fusion of two complementary worlds.
The ongoing collaboration strengthens the long-established relationship, which dates back to the 1950s when Kartell designed the iconic ski rack for the first generation of the Fiat 500. The bond has evolved over time with projects such as the one-off Fiat 500e Kartell, designed together with Centro Stile in 2020. Today, this creative workshop continues the legacy with the Fiat Grande Panda Kartell.
The work-in-progress Fiat Grande Panda Kartell is the star of the stand, embodying the values and stylistic features of both brands, this new project focuses on the contamination of ideas and materials in both industries. FIAT introduces automotive language into the realm of design, while Kartell elevates design as a key component of the driving experience.
The ongoing collaboration strengthens the long-established relationship, which dates back to the 1950s when Kartell designed the iconic ski rack for the first generation of the Fiat 500. The bond has evolved over time with projects such as the one-off Fiat 500e Kartell, designed together with Centro Stile in 2020. Today, this creative workshop continues the legacy with the Fiat Grande Panda Kartell.
The work-in-progress Fiat Grande Panda Kartell is the star of the stand, embodying the values and stylistic features of both brands, this new project focuses on the contamination of ideas and materials in both industries. FIAT introduces automotive language into the realm of design, while Kartell elevates design as a key component of the driving experience.
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MotorTranscript
00:00Fiat Granda Panda
00:05Cartel takes center stage at the Salona del Mobile in Milan from April 8th to 13th hosted at Cartel's
00:12stand. This exhibition marks a significant moment, celebrating the return of Fiat to its
00:18home segment, where it has long been a leader and will continue to reign with the Granda Panda.
00:24It also offers a platform to showcase the virtuous collaboration between Fiat and Cartel.
00:30Highlighting the successful fusion of two complementary worlds.
00:34The ongoing collaboration strengthens the long-established relationship,
00:38which dates back to the 1950s when Cartel designed the iconic ski rack for the first
00:43generation of the Fiat 500. The bond has evolved over time with projects such as the one-off
00:49Fiat 500e Cartel, designed together with Centro Style in 2020. Today, this creative workshop
00:56continues the legacy with the Fiat Grande Panda Cartel.
00:59i
01:09is