Wrexham’s turnover has surged to £26.7 million for the year ending June 2024, marking a significant increase under the ownership of Ryan Reynolds and Rob McElhenney.
A large portion of this revenue comes from international markets, with the club’s growing global appeal driving its financial success. The team is focused on sustainable growth, including expanding their stadium and improving their infrastructure.
A large portion of this revenue comes from international markets, with the club’s growing global appeal driving its financial success. The team is focused on sustainable growth, including expanding their stadium and improving their infrastructure.
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00:00Wrexham's latest accounts reveal they have a remarkable turnover of £26 million for
00:07the financial year, ending in June 2024, a 155% increase under the ownership of Ryan
00:15Reynolds and Rob McElhenney.
00:17A significant portion of this income, 52.1%, came from international markets, primarily
00:24North America, highlighting the club's growing appeal across the Atlantic.
00:29The UK now accounts for less than half of Wrexham's total turnover, a shift largely
00:35fuelled by the success of the Welcome to Wrexham documentary.
00:40The series has not only boosted the club's global profile, but also helped secure lucrative
00:46commercial partnerships such as United Airlines, which now sponsors the club's shirts, and
00:52stock Cold Brew Coffee, which secured the naming rights to the stadium.
00:59These deals contributed to a dramatic rise in sponsorship revenue from £1.9 million
01:05to £13.2 million.
01:07The club's wage bill for the 2023-24 period reached over £11 million, up from £6.9 million
01:14the previous year.
01:16This increase was linked to a rise in employee numbers, with Wrexham now employing 255 people,
01:22including the newly semi-professional women's team.
01:26Despite operating in League 2 for part of the financial year, Wrexham's ambitious growth
01:32has seen them rise to second place in League 1, with hopes of reaching the championship.
01:39The success of Wrexham's transformation is closely followed by fans like Josh Antony,
01:45who runs the local Pundit fan channel from Los Angeles.
01:50Filming for the fourth season of Welcome to Wrexham is ongoing, but the club is also planning
01:56a long-term strategy to ensure sustainability beyond the show's potential end.
02:03Increasing the racecourse grounds capacity and creating a solid staffing structure are
02:08key components of this strategy, for them to build for the future.