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00:00Today's Gacchiri Monday is a local bento chain!
00:08Bento is a must-have for lunch while you're at work or on your way out.
00:13You can find delicious bento at supermarkets, convenience stores, and department stores.
00:19However!
00:21If you look around Japan,
00:25there are quite a few local bento chains that only the locals know about.
00:33And this one made a lot of money!
00:38Found it in Chiba Prefecture!
00:41This one and that one are super rich!
00:45Gacchiri bento bento chain!
00:49The one that sells the most is...
00:52Chaben!
00:53The mysterious Chaben bento chain!
00:56For some reason, it's only found in Fukuoka.
01:00It's a huge bento chain with an old man's sign on it.
01:04This one is interesting.
01:08After this, you'll want to go buy it right away!
01:11Local bento information for 30 minutes!
01:17Good morning!
01:18Today, we're at a local bento chain.
01:22I'm sure there are a lot of local bento chains around the country.
01:25Of course, their bento is delicious.
01:27But they don't care about local bento chains.
01:30They only serve delicious food.
01:32There's no doubt about it!
01:34There's absolutely no doubt about it!
01:38I haven't eaten a bento in the dressing room yet.
01:41Good morning!
01:43Good morning!
01:44Nice to meet you!
01:46What's that?
01:47I heard you can eat it, so I'll try it.
01:50The authentic Japanese bento!
01:54The authentic Japanese bento!
01:56The authentic Japanese bento!
02:00The authentic Japanese bento!
02:03It's delicious!
02:04It's soft.
02:09This has to be good!
02:12It looks delicious.
02:16Gatchin'
02:17Let me introduce today's guests.
02:19Editor-in-chief of Gekkanshokudou, Shigeyuki Toriyama and Tomomichi Yamaguchi.
02:24Good morning!
02:26Gusshi, you've been to a lot of places, haven't you?
02:29I've been touring around the country for the past 5 or 6 years.
02:33They prepared lunch boxes for me in the dressing room.
02:36I ate a lot of food there.
02:38Did the locals prepare lunch boxes for you?
02:44When I left the dressing room after eating, the event organizer asked me what I thought of the lunch box.
02:49That happens a lot.
02:51Toriyama-san, isn't the lunch box market in Japan amazing?
02:53Yes, it is.
02:54The fact that there is a lunch box chain that is loved in each region is very unique.
03:00Also, the taste is completely different in the west and east of Japan.
03:04I think they are making a very fine taste, so I think it's very strong.
03:09First, let's go to Chiba Prefecture to look for a local lunch box chain that you can't forget once you eat it.
03:15First, let's go to Chiba Prefecture to look for a local lunch box chain that you can't forget once you eat it.
03:21Let's ask the locals about the recommended lunch box chain in Chiba Prefecture.
03:27In Chiba Prefecture, there is a lunch box chain called TOSHIMAYA.
03:31There are quite a few customers in TOSHIMAYA.
03:33Is that so?
03:35What else?
03:37TOSHIMAYA is a green hippo.
03:39A hippo?
03:41The name of TOSHIMAYA that everyone talks about.
03:43A hippo?
03:45What kind of shop is it?
03:47It's KISARAZU.
03:49Let's go see it.
03:51When you go along the road by the sea in KISARAZU City, Chiba Prefecture, you will find a large lunch box.
03:59And...
04:01There is a TOSHIMAYA logo on the orange sign.
04:05There is a TOSHIMAYA logo on the orange sign.
04:07There is a TOSHIMAYA logo on the orange sign.
04:09There is a TOSHIMAYA logo on the orange sign.
04:11This is the TOSHIMAYA lunch box chain in Shinjuku.
04:15This is a fairly large shop.
04:19There are many parking lots in the afternoon.
04:25There are many customers in the shop.
04:29This is SAKUMA of TOSHIMAYA lunch box.
04:33There are only 11 shops in Chiba Prefecture.
04:37This is the UCHIBOU area on the Tokyo Bay side in Chiba Prefecture.
04:42There are shops from Chiba City to KISARAZU City.
04:45This is a popular local lunch box chain.
04:48Among them, KISARAZU's Shinjuku store is open from 5 a.m. to 11 p.m.
04:56More than 300 people come to the store every day.
05:01What is so popular?
05:04I put the sauce on the rice.
05:09I put the sauce on the rice.
05:16TOSHIMAYA lunch box is a sweet and spicy soy sauce based on pork cutlet.
05:22I put the sauce on the rice.
05:26I put the sauce on the rice.
05:30I put the sauce on the rice.
05:38This is a fried squid lunch box.
05:42I put the sauce on the rice.
05:47This is a popular lunch box.
05:54This lunch box is loved by many people.
06:00What do you do for a living?
06:01I do electrical work such as disassembly and welding.
06:05If you come to this area, you can eat this lunch box.
06:09Many people come to this lunch box for lunch.
06:20This is a popular lunch box.
06:26I put the sauce on the rice.
06:29This is a pork cutlet lunch box.
06:33I put the sauce on the rice.
06:38This is a simple pork cutlet lunch box.
06:42This is 820 yen.
06:44This lunch box has 12,000 meals a month.
06:52This lunch box has 12,000 meals a month.
06:56This lunch box sells over 100 million yen a year.
07:03I have to check the taste of this lunch box.
07:08This is delicious.
07:10The sauce is soaked into the pork cutlet.
07:15This lunch box has everything you need for pork cutlet.
07:19How do you make pork cutlet for this popular lunch box?
07:25I go to the factory in the headquarters of this company.
07:32I'm curious about this sauce.
07:36This lunch box uses the same sauce as TOSHIMAYA's lunch box.
07:43Miyazaki-san, please tell me what's in this lunch box.
07:47This lunch box has everything you need for pork cutlet.
07:50Is there soy sauce in this lunch box?
07:52Don't ask me that question.
07:55There is soy sauce in this lunch box.
07:57Miyazaki-san didn't say anything.
08:00Miyazaki-san mixes the sauce with the pork cutlet.
08:06He stews the pork cutlet for about an hour and a half.
08:11He brings the pork cutlet to each store.
08:15He puts the pork cutlet on the rice and puts it in the lunch box.
08:20He puts the pork cutlet in the lunch box again.
08:26He stews the pork cutlet again.
08:29He stews the pork cutlet again to make the sauce more concentrated.
08:34He stews the pork cutlet again to make the sauce more concentrated.
08:42This is TOSHIMAYA's lunch box with pork cutlet.
08:47It seems that there is a lot of delivery to a certain place.
08:52What day is it today?
08:54How many lunch boxes are there?
08:56There are 58 lunch boxes.
08:58Let's go to the delivery place.
09:02We arrived at the place where the micro bus was placed.
09:06This is Mr. Nakamura, who is in charge of delivering lunch boxes.
09:10What is this lunch box for?
09:14This is a lunch box for filming.
09:16This is good.
09:18What is this lunch box for?
09:20This is a lunch box for filming.
09:22There are many people here.
09:24Chiba is famous for TOSHIMAYA's lunch box.
09:28That's right.
09:30TOSHIMAYA's lunch box is very popular as a location for filming.
09:36Since the opening of the AQUA LINE in Chiba Prefecture,
09:39there have been a lot of requests for filming locations.
09:46For the staff who work hard at the filming location in Chiba,
09:51there is a large lunch box made in a shop near the filming location.
09:57TOSHIMAYA's lunch box is a lunch box with pork cutlet.
10:08This is delicious.
10:09This is soft.
10:11The sauce is very good.
10:12This is the taste of pork cutlet.
10:15This is the best.
10:22I was waiting for this.
10:25I was waiting for this.
10:27This is it.
10:28Why do you think this is so good?
10:30What is this?
10:32Can you explain how I feel?
10:35The fat of the meat is sweet.
10:38The sauce is sweet and spicy.
10:41The taste of rice is also delicious.
10:44This is a sweet taste.
10:46This is a taste that makes you want to eat.
10:51I think there is something in the secret sauce.
10:56This is honey.
10:58This is honey.
11:01This is mung bean.
11:04This is the sauce.
11:06Thank you very much.
11:07Is it okay to put this in the video?
11:12I came to Shizuoka City in Shizuoka Prefecture in search of a local lunch box chain.
11:20There is a great lunch box chain.
11:23I run on the Kansai Road in Shizuoka City.
11:28There is a large signboard called TENJINYA.
11:33I have never heard of TENJINYA.
11:36This is also a large lunch box shop.
11:41There are a lot of customers in the afternoon.
11:46This is like a supermarket.
11:48This is KOITA of TENJINYA.
11:50How much is the sales?
11:53This is about 30 million yen.
11:57TENJINYA is a lunch box chain that has been in operation since Shizuoka City in Showa 29.
12:04Currently, there are 32 shops in the prefecture.
12:09Katsudon is popular.
12:14Noriben and mackerel miso bento.
12:17These are all delicious lunch boxes.
12:21There are also Japanese sweets such as fried food and ohagi.
12:26There is also an oden in Shizuoka Prefecture.
12:32This is Shizuoka oden.
12:35There is a unique oden called Shizuoka oden in Shizuoka Prefecture.
12:41This is a thick soup made from beef tendon and soy sauce.
12:47This is KURO HANPEN made from sardines.
12:52This has a unique story.
12:56This is a soup made from green laver and kelp.
13:02This is Shizuoka oden.
13:04This is sold at all stores in TENJINYA.
13:08You can put this in a tupperware and take it home.
13:12This is good.
13:15This is very convenient.
13:18I have to bring this tupperware.
13:21This is a specialty of TENJINYA.
13:26This is a rice ball.
13:29This is a famous rice ball in TENJINYA.
13:34I have eaten this for a long time, so I will definitely eat it.
13:38TENJINYA is famous for rice balls.
13:42This is a mysterious rice ball.
13:47This is a rice ball seasoned with tenkasu and chopped green onions.
13:54This is sold at all stores in TENJINYA.
13:57This is sold 10,000 times a day.
14:02This is a very popular rice ball.
14:06I will show you how to make it.
14:14I came to TENJINYA's factory at 11 o'clock at night.
14:22This is NOJIRI.
14:25Where do you make rice balls?
14:29I make rice balls at TENJINYA.
14:34That's right.
14:36All the rice balls sold at TENJINYA are made at this factory.
14:42They are prepared until 7 o'clock in the morning.
14:46There are two people who work.
14:51I make rice balls at TENJINYA with two people.
14:55I use a machine to make rice balls.
14:58I make rice balls by hand.
15:03He is in charge of mixing rice balls.
15:08This is HOSO-CHAN.
15:12HOSO-CHAN has been mixing rice balls at TENJINYA for 28 years.
15:18He is 65 years old.
15:22I will show you how to make rice balls.
15:28He is taking his time.
15:30He is mixing the cooked rice with a spoon.
15:37He is touching the rice with his hands.
15:39What is this?
15:43I check the condition of the rice first.
15:48The condition of the rice is different today and tomorrow.
15:50The condition of the rice is different every day.
15:52First, HOSO-CHAN touches the cooked rice with his hands.
15:58After that, he mixes rice, tenkasu, green onions, and soy sauce.
16:04HOSO-CHAN is making rice balls.
16:08Depending on the condition of the rice, the water content of the rice changes.
16:12I change the way I mix the rice.
16:16HOSO-CHAN checks the condition of the cooked rice.
16:20For example, if the rice is soft, it is easy to crush.
16:25So HOSO-CHAN reduces the number of times to mix the rice.
16:28In some cases, HOSO-CHAN mixes the rice with a spoon or by hand.
16:34HOSO-CHAN mixes rice in various ways.
16:39HOSO-CHAN makes the best mix.
16:43HOSO-CHAN is amazing.
16:45HOSO-CHAN can't do this on a machine.
16:47HOSO-CHAN makes rice balls.
16:50HOSO-CHAN wins.
16:58This is delicious.
17:00As soon as I put it in my mouth, I feel the spread of the taste.
17:03I can feel the taste of everything.
17:05This tastes like it's made by someone.
17:09It has a simple taste.
17:12I feel it very delicious.
17:14He came to FUKUOKA city in search of a local bento chain.
17:21There are many shops that have increased in the past few years.
17:26He asked the locals.
17:29I go to TOYOKARATE once a week.
17:33I love TOYOKARATE.
17:36The old man on the red sign is a landmark.
17:40The old man's TOYOKARATE on the red sign is a landmark that I have never heard of.
17:47Let's go there.
17:49There is a red sign on the roadside in FUKUOKA city.
17:55There is a picture of a big old man on the sign.
18:01There is a picture of a big old man in KASEYAMACHI, next to FUKUOKA city.
18:07There is a picture of a big old man in KASEYAMACHI, next to FUKUOKA city.
18:12There are 50 shops in FUKUOKA city.
18:2050 shops?
18:22There are many customers in the afternoon.
18:28I go to TOYOKARATE three or four times a week.
18:33This is the president of TOYOKARATE.
18:37Is he the president of TOYOKARATE?
18:41He is the president of TOYOKARATE.
18:45He is the president of TOYOKARATE.
18:49What is the sales of TOYOKARATE?
18:52The sales of TOYOKARATE are about 100 million yen a month.
18:57100 million yen a month?
19:02The sales of TOYOKARATE are about 1.2 billion yen a year.
19:04The president of TOYOKARATE is smiling.
19:08The main menu of TOYOKARATE is a fried chicken bento.
19:19This is the most popular fried chicken bento.
19:24This is fried chicken with rice and chicken thighs.
19:29This is a simple bento that costs 540 yen.
19:38This is a fried chicken bento.
19:48This is delicious.
19:50This is a simple fried chicken bento.
19:55This is light.
19:56This goes well with rice.
20:05This is delicious.
20:08This is a simple taste.
20:11This is delicious.
20:14I eat this.
20:17This is a good sound.
20:21This is delicious.
20:24This is very juicy.
20:30This is delicious.
20:33He eats this deliciously.
20:36This is a simple fried chicken bento.
20:41I don't know why this is so popular.
20:46However, TOYOKARATE has a lot of TOYONAGA's ingenuity.
20:56The first is the menu.
20:59What is the menu other than fried chicken?
21:05There is only a fried chicken bento with mayonnaise.
21:14However, only these two menus are TOYONAGA's strategy.
21:19It's easy for customers to choose.
21:22What should I choose?
21:26In the world of psychology, the more options there are, the more people will stop choosing.
21:36That's why TOYONAGA makes the menu easier to choose.
21:42You don't have to choose, so it's easy.
21:46I thought it would be too simple.
21:48I think that's a good point.
21:52You are fascinated by TOYONAGA's strategy.
21:57The second is this sign.
22:02This is also TOYONAGA's strategy.
22:09TOYOKARATE, a fried chicken bento chain that opens 50 stores in FUKUOKA with a unique sign.
22:18Actually, this sign has a strategy of the president.
22:23I want you to stop at the sign.
22:27I thought about whether to go with the character or the real thing.
22:33The real thing has more impact.
22:38The first strategy of the president.
22:42A picture of a person rather than a character.
22:45This sign is very eye-catching in the city.
22:50Actually in FUKUOKA.
22:53The sign is a man.
22:57It has a great impact.
23:00This old man's sign is very popular.
23:04And there is another secret on this sign.
23:07It's not just a picture of the president.
23:10Do you know the name of this store?
23:12It's GENKOSU KARAAGE.
23:14This store?
23:15Look over there.
23:17It says TOYOKARATE.
23:20I don't know.
23:23This is the store name.
23:26There were many people who didn't know the name of the store.
23:31President, is this okay?
23:34It's okay.
23:37The second strategy of the president.
23:41You don't have to know the name of the store.
23:44The name of the store is self-satisfaction.
23:48What kind of store do you want to know?
23:51What are you good at?
23:54That's what you want to know.
23:56In my case, GENKOSU KARAAGE is the main.
24:00The president wants the customers to know the name of the store.
24:08It's a store that only sells fried food.
24:11There are many strategies.
24:18TOYOKARATE is GENKOSU KARAAGE.
24:23I don't know.
24:25There are many people who don't know the name of the store.
24:30That's a good idea.
24:32It's easy for everyone to know the name of the store.
24:34Is the president's signboard big?
24:36It looks like a performance store.
24:38I think it makes a lot of sense.
24:41By narrowing it down to a single item, the kitchen equipment becomes smaller.
24:45It's easy to get a property because it's organized in a small store.
24:49It's easy to get a property because it's organized in a small store.
24:52It's unusual for people to be on top.
24:57It's easy to get a property because it's organized in a small store.
24:59It's easy to get a property because it's organized in a small store.
25:07It's easy to get a property because it's organized in a small store.
25:10We ate a lot of food.
25:12Finally, we will ask TORIYAMA.
25:14What is TORIYAMA's favorite local bento chain?
25:19That's after the commercial.
25:23What is TORIYAMA's favorite local bento chain?
25:28There is a specialty store called KUROBEN in Hiroshima City.
25:34It's a 4.7-pot shop in front of Hiroshima Station.
25:38It sells 10 million yen a month.
25:40The original price is higher than I thought.
25:45You use good materials.
25:47The original price is twice as high.
25:49The original price is twice as high.
25:52If you think it's simple and eat it, it's delicious.
25:56It's very delicious.
25:58It's more delicious than you think.
26:02It's a local souvenir business.
26:04Just add that to the persimmon seed.
26:06It's a souvenir that sells 1 million pieces.
26:08It's a souvenir that sells 1 million pieces.
26:09It's a souvenir that sells 1 million pieces.
26:11It's a key that sells 4 billion yen a year at 5 p.m.
26:14It's amazing.
26:19TORIYAMA's favorite local bento chain?
26:23It's a local souvenir business.
26:25It's a souvenir that sells 4 billion yen a year at 5 p.m.
26:27It's a souvenir that sells 4 billion yen a year at 5 p.m.