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00:00Welcome to Guardian Women Festival 2025. Today, we celebrate fearless women leading industries and shaping our economy.
00:08The message is clear. Themed, women mean business. I am Temitayo Peters, your eyes and ears for this event.
00:15Stick around as we go meet the Game Changers.
00:18Ladies and gentlemen, I got Joko Tadishono locked back to the camera because if you were at the session where she spoke, you will be intrigued.
00:36You spoke explicitly about women in photography and I really enjoyed it. Can you tell us why is it important for women to chart their true value in business?
00:49Okay, so like I always say, not just for women, right? But I'll still say from a women's perspective, when you're running a business, it takes a couple of, a list of things, you know, for you to be able to operate that business and for you to keep the lights on.
01:08So, you have operating expenses, right? You have salaries to pay. You have production costs. All of these things add up. So, as a business at first, whether you're a woman or not, you must make sure that you are pricing appropriately and most importantly, profitably so that you can reinvest in the business.
01:30And what do you reinvest, you know, for? For me, it means being able to buy new equipments. It means being able to invest in the right softwares that would make my work better. It means being able to invest in education that would sharpen my mind, expand my knowledge and make me a better person.
01:49It means so many things. So, as a woman who means business, it's important that you do not undercut yourself by pricing below what it should be. So, it's very important. If you need to learn, you know, find someone to teach you, go to a business school to learn. In all your guessing, just get understanding.
02:11Okay, so just two words for aspiring female photographers.
02:16I would say it's doable. The journey is beautiful, though it's tough and daunting, but with persistence and resilience and a lot of grit.
02:28I mean, if I'm somewhere, even God has said in His words that I am light. And what does light do? It shines, exactly. So, that's what I have to do.