One billion plastic lipstick tubes pollute the planet every year, so this cosmetics company made a plan to change that.
Here's how La Bouche Rouge Paris is creating sustainable makeup…
Here's how La Bouche Rouge Paris is creating sustainable makeup…
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00:00We think a lipstick is trivial, but today it's a billion lipsticks thrown away every year
00:05and we know they are not recyclable.
00:07Today, cosmetics is the third most polluting industry in the world in terms of plastic.
00:11When we know these facts, we know that it is now essential to reconsider them
00:16and to reconsider them as a whole.
00:31We created our own laboratory, because for us it was very important
00:35to be able to reconcile high performance and naturalness.
00:38We formulated 400 different formulas to launch the first red serum.
00:43For example, there was animal wax, which was a bee wax.
00:46It should be known today that 80% of cosmetic wax comes from outside France
00:53and often at the other end of the world.
00:55And we know today that bee wax is contaminated by intensive agriculture.
01:01Our mascara is now 99% of natural ingredients.
01:05Our lipstick is up to 98% of natural ingredients.
01:12For example, we recently launched the first black serum.
01:15It is the first mask made entirely of glass with a metal cap and a fiber brush.
01:22There are 1 billion lipsticks thrown every year,
01:25but there are also several hundred million silicone molds thrown
01:30because we develop with silicone molds the imprint of a logo on the lipstick resin.
01:35The decision of La Bouche Rouge is to go back to what we did in the 1950s,
01:39that is, to make lipsticks in metal molds.
01:45This powder is entirely metal and rechargeable.
01:48The mirror is directly polished in metal so as not to have plastic parts
01:53and also give it a duration.
01:55The objects we make are objects for life, objects that last and recharge
02:00and are designed to be kept.
02:02The entire supply chain is organized in a kraft paper.
02:06We also have gift boxes of our lipsticks,
02:10which are also boxes that can be kept.
02:13In the end, our invitation is to buy a little less, but to buy better.
02:18La Bouche Rouge