They snuck in and crashed the Louis Vuitton fashion show, creating a media frenzy.
Brut followed these climate activists as they prepared to disrupt Paris Fashion Week's closing show...
Brut followed these climate activists as they prepared to disrupt Paris Fashion Week's closing show...
Category
đź—ž
NewsTranscript
00:00Today, there are 5 activists who have entered the LVMH show.
00:06The industry is useful, today it must be profoundly reformed.
00:09And that, it starts by reducing production.
00:12We thought it was a movie that it works.
00:15We thought, if there is only one person who arrives, it's a success.
00:19If we don't bring these messages to them, no one will do it for us,
00:22and they will stay in their golden palace.
00:31The LVMH show
00:39They are preparing the runway for the action that will take place this evening.
00:43They are doing the tests to see if it will go well or not.
00:46What made me move is that before I was a model,
00:49I worked in the fashion sector,
00:51and I was just disgusted to see all this waste, all this overconsumption.
00:56We will perform in front of the LVMH exit,
01:00a scene that represents the impact of fashion on climate change.
01:04Two people will bring a carpet, two installation activists.
01:07Smokers will be placed between the two.
01:20To take on a show, to go up on the catwalk,
01:23where people walk, and to go out on a catwalk,
01:25is something that has been done a lot, especially against fur.
01:28These actions are very striking, very symbolic,
01:30and often make a big, big buzz.
01:35The idea of ​​entertainment is to do something outside
01:37so that the police or whatever attacks what is going to happen outside,
01:40and that inside, in parallel, there is something.
01:42This big show participates in this imaginary of permanent renewal,
01:45of overproduction, you have to change your clothes,
01:47your wardrobe is outdated,
01:49and so we say that we don't need that anymore.
01:51These are gas masks.
01:53It's for people who are going to a show,
01:55to pretend that the world is going wrong,
01:58and we continue the little shows as if everything was fine.
02:02We are all in a hurry, I think,
02:04but we are going to do our best to make it work.
02:11Fashion is the most polluting industry in the world.
02:14It represents 10% of the world's greenhouse gases.
02:21We are facing the 6th mass extinction of biodiversity,
02:24and the LVMH group finds nothing better to do
02:27than to use fur and crocodile skin again.
02:33We're going to take it off.
02:35Take it off, sir.
02:37Yes, take it off.
02:39Take it off.
02:41Take it off.
02:43Take it off.
02:45Take it off.
02:47Take it off.
02:49Take it off.
02:50Take it off.
02:52What did it do to your wardrobe?
02:54Fashion looks elsewhere.
03:03I was at the reception,
03:05I see that people who were supposed to come in are coming in,
03:08so I say to myself, great, we did it,
03:10because the hardest thing is to get in.
03:12We manage to get inside,
03:14and we find ourselves in a magnificent room
03:16with a red carpet of crystal chandeliers,
03:18which are installed all over the place.
03:20I leave the parade because we, the employees,
03:22are not allowed to attend it,
03:24but from afar, at one point, I see two people
03:26with the banners.
03:28When the parade starts, we wait a little,
03:30and then we grab each of our signs
03:32and our messages,
03:34and we get into the parade with the models.
03:39The banner said that overproduction
03:42was worth extinction,
03:44and that we would have to change.
03:46I was able to cross the whole room,
03:48and when I got to the end,
03:50to the place where the photographers were,
03:52I wanted to turn around and go the other way,
03:54and I got caught
03:56by a security guard
03:58who tried to put me on the ground
04:00and shoot me.
04:10The world press is there,
04:12there are photographers,
04:14they will take pictures, videos,
04:16the message will go through.
04:18We would like companies to stop
04:20doing greenwashing,
04:22and that there is a real change of model
04:24so that we can finally have
04:26an ecological fashion,
04:28that promotes recycling,
04:30the reuse of clothes,
04:32and not overproduction and overconsumption.
04:34Before, I liked clothes,
04:36I thought it was too beautiful,
04:38I wanted to buy clothes.
04:40When we realize how urgent it is to act,
04:42the message we want to tell Fashion Week
04:44is that we don't want to
04:46blame you as an individual,
04:48the message is for brands to change.
04:50It's Louis Vuitton to change,
04:52it's H&M, it's Dior to change,
04:54it's these brands,
04:56because they have the power.