These watches are not only solar powered — they're also built using recycled materials. Here's what makes the Awake watch brand tick.
→ For more info and to purchase, check out this link: https://bit.ly/2G2XHbS
→ For more info and to purchase, check out this link: https://bit.ly/2G2XHbS
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NewsTranscript
00:00Today, we're talking about a fairly simple observation,
00:01which is that we throw 8,000 tons of plastic waste into the oceans every day.
00:04We know very well that it won't be a brand or an individual that will change all of this,
00:08but it's the sum of these individual actions,
00:11whether they come from consumers or brands,
00:14that will ultimately have a positive impact on the environment.
00:26The problem today with plastic watches is that
00:28either they're not made to last,
00:29as is the case with a lot of fashion watch brands,
00:32or they have a fairly strong environmental impact,
00:35since we're looking for economy before eco-responsibilities.
00:38The first impact is actually related to the use of batteries.
00:42These batteries, which in 70% of cases are not recycled,
00:45are renewed every two years
00:46and contribute to the creation of a lot of waste.
00:49Then, the second problem is really the use of chemical products
00:52at all stages of production.
00:53Today, AWAKE's approach is precisely to make beautiful products,
00:57high-quality products, products made to last,
01:00while using recycled and recyclable materials.
01:19Our watches work on solar energy,
01:21which means that they don't need electricity or batteries to work.
01:25The huge advantage of this technology
01:26is that you wear it for a few hours
01:28and you have several months of autonomy.
01:30So it doesn't need any maintenance,
01:32and basically, it never stops.
01:41Eco-responsibilities obviously also involve
01:43reducing carbon impact.
01:45In this context, we really tried to work
01:47only with local players who share the same values.
01:56The AWAKE venture started a little over nine months ago.
01:59It was born thanks to the participatory funding,
02:01where we had more than 1,500 people who supported it.
02:04Beyond sales, I think what surprised us the most
02:07was really the support we had from people who trusted us
02:12and their desire to see more initiatives like ours.