The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It is the cleverest car Mercedes‑Benz ever made – and the first model in a completely new family of vehicles. Each new model will be available with both electric and high-tech hybrid drives. The debut is made by the all-electric CLA.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
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MotorTranscript
00:00And merging high-end navigation data with automated driving capabilities is where the magic really happens.
00:09The CLA excels in driver assistance.
00:14We've covered the whole car in up to 27 sensors and cameras, all seamlessly integrated.
00:24The system is wide awake, relentlessly scanning all surroundings for you.
00:31What is all that for?
00:33For one, it will be next to impossible to accidentally scratch or dent this car when parking.
00:39Just in case you really, really want to self-park at all.
00:44More importantly, we're now able to offer our customers full point-to-point navigation or so-called Level 2++ capability.
00:53Which simply means this car does the driving in most everyday traffic situations.
01:00And we're talking heavy traffic, Beijing-style heavy traffic.
01:05Even if the driver decides to take the wheel, the system remains active and attentive.
01:11We call it cooperative steering.
01:13Human and machine literally work hand-in-hand to get the job done.
01:20Once you've experienced it, you'll love it.
01:23We will offer certified Level 2++ driving in China later this year.
01:28We'll target the US next year.
01:30And the EU will follow as soon as the regulatory framework is in place.
01:35We'll thus fundamentally elevate automated driving and expand our leading role in this field.
01:43Of course, we'll do so the Mercedes way.
01:48Safe, intuitive, comfortable and efficient.