World Premiere in Rome - The all-new Mercedes-Benz CLA MB.OS reveal
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00:00MBOS is the brain of this car, the intelligent combination of hardware and software.
00:07Back in 1969, a computer with a computing power of less than 100,000 commands per second took humanity to the moon.
00:19Today, we have chips like this.
00:24It conducts no less than 254 trillion operations per second.
00:32And it's so powerful, it needs water cooling.
00:37MBOS has been developed in-house, in close collaboration with some of the best tech partners on the planet.
00:44NVIDIA for automated driving, Qualcomm for infotainment, to drop just two names.
00:51The intelligence of what used to be 48 or more individual control units has been bundled into four domain computers.
01:00Less complexity, more capacity.
01:04This is the software-defined car.
01:10So what's in it for the customers?
01:12One, you'll buy a very intelligent car in the first place.
01:18It will be even smarter 12 months later.
01:21And it keeps getting more capable the longer you own it, thanks to over-the-air updates.
01:28This car will age like a fine bottle of Italian wine.
01:33Two, you'll get a hyper-personalized experience.
01:38One that is more intuitive than ever.
01:40The virtual assistant will evolve from a helpful companion to a super-intelligent and empathetic friend.
01:49A machine you actually want to talk to.
01:52It combines the best AI agents from Microsoft and Google to find really good answers and solutions even for complex tasks.
02:04Think of it as the best co-driver you've ever had.
02:08And one that is discreet by design.
02:12In a Mercedes, passengers are safe and all your data is secure.
02:18Just say the name of your favorite car brand and promptly the Mercedes virtual assist will answer all your questions.
02:28Let's try it.
02:30Hey Mercedes.
02:32How may I help you?
02:34Who's playing tonight down there at the Olympic Stadium?
02:39In tonight's EuroLeague quarterfinals, Lazio Rome is playing against Victoria Pilsen.
02:48This system simply knows a lot.
02:51Including the best way to take you places as quickly and smoothly as possible.
02:56You will see the navigation beautifully staged on the MBUX super screen.
03:03Powered by the latest Google Maps GPS data.
03:07Or AMAP data in China or TMAP in Korea.
03:10Depending on your location.