NBA All-Star Jimmy Butler joined Forbes senior writer Jabari Young as the inaugural guest on The Enterprise Zone at the Nasdaq MarketSite to discuss his business approach beyond basketball. Butler provided a glimpse inside his business portfolio including investments in coffee brand Bigface, Chinese sportswear Li-Ning and real estate in California and Florida.
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0:00 Introduction
1:29 Who Inspires Jimmy Butler Business Wise
6:52 Swallowing Your Pride To Make Better Business Decisions With Jimmy Butler
16:03 Jimmy Butler On Team Trades And NBA Career
22:23 Jimmy Butler's Investments
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0:00 Introduction
1:29 Who Inspires Jimmy Butler Business Wise
6:52 Swallowing Your Pride To Make Better Business Decisions With Jimmy Butler
16:03 Jimmy Butler On Team Trades And NBA Career
22:23 Jimmy Butler's Investments
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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NewsTranscript
00:00An animal, pure goal getter, program changer.
00:03That is how some in NBA circles describe this next individual.
00:08We'll dive into how he's using that approach in the business
00:10world, counting big face only, with Jimmy Butler coming right
00:14up at the Nasdaq.
00:15Hello, everyone.
00:19This is Jabari Young, Forbes senior writer at Forbes.
00:22And I'm here at the Nasdaq, and I got a special guest with me.
00:25I just told you who it is.
00:26He only counts big faces.
00:27His name is Jimmy Butler, fresh off of a $100 million contract
00:31extension, $100 million plus.
00:32You do not have to do that.
00:33Golden State Warriors all-star.
00:34You do not have to do that.
00:35All right, a future NBA champion.
00:37I hope I'm saying that, all right?
00:38I can say that, though, right?
00:39Please do.
00:40There you go, man.
00:40Jimmy, welcome, man.
00:41Welcome to the Nasdaq.
00:42Appreciate you.
00:43Yeah, man, appreciate you coming here, man.
00:44Now, definitely, is this your first time?
00:46This is my first time.
00:47Not in New York, but it's my first time here.
00:48And at the Nasdaq, though, it's your first time.
00:50Well, I'm glad, man.
00:51And I can introduce you to this thing.
00:52There we go.
00:52Now, you can walk past Nasdaq, and you say Jabari Young and Forbes
00:56introduced this thing.
00:57Introduced me, brought me in here.
00:57Yeah, got you in here, man.
00:58Grateful.
00:59Well, we're in the stock market, so you've got to give me a stock, right?
01:01What's something that either you've been flirting with,
01:03you're paying attention to, you want to buy, you've owned it,
01:05and it was great for you?
01:06Give me a stock.
01:08I like aloe.
01:09Aloe.
01:10Why aloe?
01:11Why aloe?
01:11Yeah.
01:12I mean, it's just fashionable.
01:13It's cool.
01:14I feel good.
01:15I look good when I'm in it, so I feel right when I'm in aloe.
01:19So it's all about how you feeling with that.
01:21Always.
01:21OK.
01:23If you rock with it, and you love it, and you love to support it,
01:27and it's your brand, I think it hit a little bit different.
01:29There you go.
01:30There you go.
01:30Well, listen, man.
01:31As we sit, we're also in Women's History Month, right?
01:33So give me that key figure in your life, maybe somebody,
01:36a woman that stand out in you.
01:37Maybe in the business, right?
01:37Who's that woman that was inspirational for you?
01:40Honestly, I love Serena Williams.
01:43What she's done for women's sports, but now even in the business world,
01:48is off the charts.
01:49I hope to be that after I do retire, after a phenomenal career
01:54that I'm wishing that I can have, I'm still working towards.
01:59And it's hard to catch Serena, because she is goaded
02:01in every aspect of tennis.
02:04And now she's doing the same thing off the floor
02:07in all of these business ventures.
02:08Yeah, have you spoken to her?
02:10If you give me any advice about how to go down there.
02:12If I talk to her, it's normally always about tennis or some type
02:15of racket sport, just because I want to be so nice at tennis.
02:19I'm a competitor, so I want to be the best at everything.
02:21So if I could just learn a little bit of tennis from Serena,
02:27my life would kind of be a lot easier.
02:29That's a good thing.
02:30Hey, man, listen, how is it playing with the Warriors now?
02:32I mean, you know, this is a legendary franchise.
02:34You're playing with one of the best.
02:35He calls you a superstar.
02:36Obviously, Steph is a superstar.
02:38I was just telling you, I was in Philly.
02:39Every time that man walks into a building,
02:41you know, they come to watch him practice, warm up, right?
02:44It's crazy.
02:45How is it like playing with the Warriors,
02:47and what's it like playing with Steph?
02:48It's great.
02:49They're winning ways the way that anybody on this roster
02:54would do whatever it takes to win,
02:55putting the team before themselves.
02:57And then, you know, you're playing with Steph.
02:59He's the ultimate teammate.
03:01He's always going to draw all the attention all the time.
03:04Yeah.
03:05And he's always going to make the right play.
03:07And a lot of the times, that play is something incredible
03:10that he's doing to put the ball into the basket.
03:13But a few times, he's always making the right pass.
03:16He's trying effortlessly on the defensive side of the ball.
03:20But with all that being said, that's why they won
03:22the championships that they won with him, with Dre.
03:26And it's just been a great learning experience,
03:28but really fun and joyful to play basketball.
03:31Have you found out anything about him as a teammate
03:33that maybe you didn't know, facing him?
03:36Nah, I think you see what you get with him,
03:41in a good way, though.
03:42Like, as I say time and time again,
03:44I'm so glad that I'm on this side of it now
03:47and not the one that's watching him shoot bombs
03:48from almost half court.
03:49You gotta chase him around.
03:50Right, I don't have to do that anymore.
03:51So that's good.
03:52I think the biggest thing is who he is off the floor.
03:55I haven't been able to spend as much time with him
03:57off the floor whenever I was not his teammate.
04:00Now, and it's just like everything,
04:02which is the whole reason I started Big Face,
04:04you actually get to sit down and find out
04:06what you do have in common with somebody.
04:08And we actually got a ton in common.
04:10Yeah, yeah, and he likes coffee too, I'm assuming.
04:12Does like coffee, does drink wine, does,
04:15I mean, this shouldn't surprise anybody.
04:16Does he drink Big Face coffee?
04:17He will.
04:18Okay, he will.
04:19He will pretty soon.
04:20Okay.
04:21And then he's just a fierce competitor.
04:22He wants to be the best at everything, so.
04:23Nice.
04:24A lot that we have in common.
04:25Well, let's dig into the business, man.
04:26Every time me and you speak,
04:27always, you know, talking Big Face Coffee, man.
04:29I remember talking to you when I was at CMC a while ago,
04:32man, when you first started.
04:33That was in 2021, fresh off of the bubble
04:36where this concept kind of came into play.
04:38But update me, what's going on with Big Face Coffee?
04:41I know you guys doing some e-commerce
04:42and you're still doing the coffee distribution.
04:44What's happening with the business?
04:46A lot.
04:46It's growing in a good way.
04:49You know, you're talking to merch,
04:50you're talking to coffee, you're talking to ready bed,
04:51which is the ready to drink.
04:52Yeah.
04:54We have a shop finally in Miami,
04:57which is so great, even though I'm not there anymore.
04:59A lot of love for Miami and the support
05:02that everybody's showing Big Face while being there.
05:05Online, still booming.
05:06But I think the shop was the biggest thing for me
05:09because it gave me a place to go be myself
05:13and fan out about coffee
05:16and have coffee with all the locals
05:18so they can see me as a normal person
05:21and not just this athlete that you see on TV.
05:24And that's what this dream was,
05:26to have something that anybody could go to
05:29and just, hey, we just want to have a coffee.
05:31We just want to meet people.
05:33We just want to laugh and have a good time.
05:35So when Big Face opened in Miami,
05:38I was there every day, you know, two to three hours.
05:42I was behind the bar.
05:43Sometimes making coffee.
05:44I was doing it.
05:45That actually is one of my biggest passions.
05:48Yeah. What have you learned?
05:49Because again, me and you have talked before.
05:50It was so fresh.
05:51You know what I mean?
05:52The idea, man.
05:52You were getting the concept.
05:53I mean, you went and got the branding and the license,
05:55made sure everything was good.
05:56But I, you know, we're in 2025 now, man.
05:58What have you learned about running a coffee business?
06:01That my ideas aren't always the best ideas.
06:06What?
06:07Yeah.
06:07You would think-
06:08Jimmy Butler said that?
06:09You would think that my ideas would be genius all the time.
06:13But I've come to find out that my ideas
06:15aren't actually the best ideas.
06:16Yeah.
06:17So that's why I have such a great team
06:19that's helping me reach everybody.
06:22You know, I always say that Big Face is for everybody.
06:24So we're continually trying to find ways
06:27to bring coffee to kids with like a kid's menu
06:31and have something for the pets that come through,
06:35have something for everybody of all age ranges.
06:39I think my team has found a really delicate balance
06:44in between making Jimmy happy
06:46and tricking Jimmy to thinking he's happy.
06:50So it's been good.
06:51Yeah.
06:52Well, when you say stuff like, you know,
06:53my ideas aren't the best,
06:55how does you have to swallow your pride
06:57and open up and get out of your own way?
06:59Was it hard?
07:00Very, very.
07:01And I think the very first time it happens
07:04whenever I did a very stupid purchase
07:07with my own money and I was like,
07:09this is a great idea.
07:10And everybody was like, that's not a great idea.
07:11And I was like, but I think,
07:13Yeah.
07:14If it's a great idea and I'm saying it's a great idea,
07:15it's definitely a great idea.
07:17Wasn't a great idea.
07:18Yeah.
07:18And I learned to, you know, listen.
07:22I learned that other people know more
07:27about this particular thing than you do.
07:29So you need to ask all the right questions
07:31to be able to get to the knowledge that they have.
07:34And even when you reach that level,
07:36there's still more to be learned.
07:38You know what I mean?
07:39And that's the number one thing is like,
07:41yo, be quiet.
07:43You don't have all the answers.
07:45Listen, cause people know so much more.
07:48Who told you that?
07:48Like, did you read it in a book or something like that?
07:50Or did you have to just sit now
07:52while you was maybe talking to Serena,
07:54looking at tennis lessons?
07:55I got a little bit of common sense.
07:56So I know that there are people out there
07:58that have been doing basketball longer than me
08:00that have been being a parent longer than me
08:03in the coffee world.
08:05So I know whenever I meet certain individuals,
08:06I was like, they have it.
08:08They've been doing this.
08:09They know the goods, the bads.
08:12And I just ask the questions
08:14and I just listen now more often than not.
08:15Well, one of the things that was striking me about
08:17when we were talking about Big Face before
08:19is the fact of how you traveled, right?
08:21Costa Rica and you were participating
08:23in the auction to go buy the coffee beans and all that.
08:26Like you actually went over there to scout the beans, right?
08:30The couple of excellence auction.
08:32And you know, you had spent over $65,000
08:35for premium El Salvador coffee beans.
08:37Because yeah, because you were trying to,
08:38I mean, it's double star, right?
08:40Is this what El Salvador coffee beans, is this in here too?
08:42I don't think so.
08:43No, it's not here?
08:44But why would the one with the El Salvador coffee beans?
08:46Yeah, yeah, I know.
08:47But that was one of the ones that I was telling you.
08:50That's not the best investment.
08:52That's not?
08:52It's not.
08:53Going over the cup of excellence to do that, why not?
08:55I mean, the cup of excellence is great,
08:57but I think it's always gonna be about the story
09:01that you can tell with your brand
09:03and the story that you can tell with your cup of coffee.
09:06So now every coffee that we bring
09:09it has a specific story behind it, why we picked that coffee.
09:12That one, the El Salvador coffee
09:14had a great story with it too.
09:16But I wasn't focused on the cup of excellence now
09:22like I was then, you know what I mean?
09:24Now it's all about how can I tell why I picked this coffee?
09:29That particular bean.
09:30That particular bean, that particular lot.
09:33And I think that's what I focus on now
09:35because if people can relate to your story,
09:37that's where the value of the product comes into.
09:40Like, Big Face is great,
09:42but I gotta be able to relate to people through coffee
09:45to get them to sit down and have that coffee with me.
09:47Well, where are you sourcing the beans out of now?
09:49There's so many different places.
09:50You know, if you ask me, I think I'm Brazilian.
09:54So you're obviously gonna have some Brazilian coffee.
09:57Columbia is incredible.
10:00Like El Salvador, Ethiopia.
10:01There's so many great coffee places around the world.
10:05And everybody has their own specific taste as well,
10:08as I'm coming to find out.
10:09So that's part of getting some coffee for everybody.
10:13Cold, pour overs, cappuccinos,
10:18a lot of everything for everybody.
10:19Where do you find this fascination with coffee?
10:22I know the story.
10:23At the bubble, you developed a passion for it
10:24and you know that they was only counting big bills on.
10:27But I mean, you are really like a coffee aficionado
10:30all of a sudden.
10:31I mean, you was in Chicago and I was covering the Spurs.
10:33I would come out, we'd be watching you practice
10:34and all that.
10:35And you go from a 30 and pick
10:36to being this coffee aficionado with his own coffee bill.
10:39Where does all of this come from?
10:41From people.
10:43I really love to sit down and talk to people.
10:46I do.
10:47I wasn't always planning on being this basketball player
10:51that played for the Bulls and for the Heat
10:53and the Sixers and the Bulls.
10:56I need you to be better with the Sixers.
10:57That's my hometown in Philly, man.
10:59I love Philly.
10:59I know you do.
11:01I hate it when you left.
11:02I love Philly.
11:03But I think the people is what really drew me into coffee.
11:06Like the conversations that I got to have
11:08with complete strangers at the time.
11:10And then you get to know them and you realize,
11:11oh, you got kids that are the same age.
11:13Oh my gosh, I went to the same college.
11:15Oh, you love to vacate here, so do I.
11:17Oh, you love Neymar too, doesn't everybody?
11:19And I think that's where my love for coffee came
11:22because it all, everybody gets to have a conversation
11:25over coffee.
11:26That's what it is.
11:27Finding the uncommon in common is what we say.
11:31So I think that's where this love of coffee comes from.
11:35Yeah.
11:36Take me back, man, when you were at Marquette, right?
11:40And you're going through your figure,
11:42obviously a college basketball player,
11:44but what are you learning at the time that helps you,
11:46that's helping you now in business?
11:48Like what did you learn back in your college days
11:50that you're applying and using the business today?
11:51That it's gonna be difficult and you can't run,
11:55you can't hide.
11:57You just gotta put your head down and get through it
11:59like you have everything else in life.
12:01Whenever I was in college at Marquette,
12:04it wasn't easy basketball.
12:06You're talking in the Big East with players
12:08like Jarrell McNeil, Lazar Hayward,
12:09Western Matthew, Dominic James, all in front of me.
12:11And I'm just learning.
12:12I'm like, these guys really got some go.
12:16And then I'm like, okay, well,
12:17it's gonna be my time sooner or later.
12:19So I gotta be ready to go.
12:21It's the same thing in the business world.
12:23Like, it may not be your time right now.
12:25You know, you gotta learn.
12:27You gotta sit back, you gotta watch.
12:28You gotta ask the questions,
12:29find out how they did, what they did,
12:31to what got them to being that player at that time.
12:35My time's coming with the Big Face brand.
12:37You know, we're gonna take over this coffee world
12:39knowing that I'm gonna bring
12:41other coffee people up with me too.
12:43Are you looking at franchises,
12:44like franchising out and going all over?
12:47Like, listen, your publicist, Josh,
12:49he lives up in Oregon and he'll tell you,
12:51I love, okay, Dutch Brothers, right?
12:54And I love how that story kind of grew.
12:56Are you thinking-
12:57See, it's all about the story.
12:58It's all about the story.
12:59I'm telling you.
13:00The come up is phenomenal.
13:01Are we looking at that with Big Face Coffee?
13:02Can we look back to 2025 and say,
13:04man, it's 2030 now with all these franchises?
13:06Yeah, I want to.
13:07I wanna be everywhere in the world.
13:08I wanna have a reason to go visit
13:10all of these other countries,
13:12besides football, soccer,
13:14which is easily my favorite sport.
13:16I wanna be able to go into like so many different cities
13:18and type in on Google Big Face Coffee Shop
13:23and have one that I can go visit,
13:25sit down, work on my language barrier.
13:28So if there's one in Paris,
13:30I'm gonna be speaking French,
13:31Italy, Italian, Dutch,
13:33whenever I'm in Amsterdam.
13:36Yeah, that's the plan.
13:38But we need a couple more here in the States,
13:40but we for sure wanna do some stuff all over the world.
13:44What's Jimmy Butler like as a CEO, right?
13:46I mean, you talk about what you are
13:48on the court in a minute,
13:49but what are you like as a CEO in business?
13:53I think I'm actually really nice as a CEO.
13:59I am.
13:59Look at your staff.
14:00Yeah, look at them.
14:01I think I'm actually really nice.
14:02Ain't nobody put thumbs down now.
14:03I think I'm actually really nice.
14:04Probably a little bit too nice.
14:06Yeah.
14:07Because we always make a joke about it.
14:09Like, yo, I'll take you to HR.
14:11Cause now I legit got HR, right?
14:14So I'm like overly nice,
14:16but because I really enjoy the people that I work with.
14:18And I realized that if they're happy
14:20and they're smiling and they're having fun,
14:23then they're gonna do everything they can
14:25to make sure that big face is a success.
14:27I can't keep an eye on everybody all the time.
14:30Obviously my main job is basketball.
14:33So as long as you make everybody feel comfortable,
14:35you're taking care of everybody,
14:36they're gonna do the same for you.
14:37I truly believe that.
14:39So me as a CEO, just a caring, loving individual
14:42that wants everybody to be great.
14:44Yeah.
14:45I called around before,
14:46and I talked to people who've known you
14:48and who've coached you, covered the NBA.
14:50And so calling around and say,
14:52I got Jimmy coming to NASA.
14:53What are you asking?
14:54I'm getting Jimmy coming.
14:55And we got a mutual friend, Ed Pinckney.
14:57Oh my God.
14:58Villanova, baby.
14:59I called Ed and I said,
15:00Ed, you know him better.
15:02He was in Chicago, he was in Minnesota.
15:04Yeah.
15:05Give me one word to describe me since you brought up animal.
15:07I said, man, why do you say animals?
15:09Because name another dude who was drafted 30,
15:12who led two teams to NBA finals.
15:14Like when we had him in Minnesota, he was going to get it.
15:16Like in Chicago, he was going to get it.
15:18Where does that animal instinct come from?
15:21Life.
15:22Life.
15:23I don't think life is easy on anybody.
15:26I think you got to work for everything that you have,
15:28everything that you're going to have in the future.
15:31And I've picked it up.
15:32I haven't mastered it.
15:33I definitely haven't mastered it,
15:34but I know that there are going to be a lot of hurdles
15:37to get through.
15:38There's going to be a lot of tough times.
15:43And it's not always going to go your way.
15:44It's not.
15:45But as long as you put your head down,
15:46you got a good group,
15:47people that believe good things happen.
15:50Luck has something to do with it too.
15:52But as long as you believe
15:53and you got some people in your corner
15:55that also want you to be great,
15:57those animal instincts kind of kick in
15:59and survival mode.
16:01And then before you know it, 30th pick.
16:03Yeah.
16:04Yeah.
16:05When you were in Chicago and that 30th pick, man,
16:06I go back to Chicago, those were your starting days.
16:08You had CJ Watts and you had Carlos,
16:10but you had some vets on your team
16:11that really kind of showed you the road.
16:13When you had to go back and look at what vet
16:14really helped you become the Jimmy Butler
16:16that you are today,
16:17who do you pinpoint?
16:18Luau Dang.
16:19Luau Dang.
16:19Every time.
16:20What did he do?
16:21He did everything for that team.
16:23Guarded, scored, passed the ball, rebounded,
16:27never came out, because that's the Tibbs way.
16:30And he never complained.
16:32He was so grateful.
16:34He was so willing to teach any young guy,
16:38show any young guy anything.
16:41He's a really big reason why I am where I am today
16:45in the basketball world.
16:47Even more so the mindset that I have
16:50to help everybody else be great,
16:52because you can't dribble that basketball forever.
16:55You can't shoot it forever.
16:57And now he's doing big things in Africa
16:59and he's teaching the next generation
17:01and taking South Sudan places
17:03that they've never been before.
17:05A lot of it is because of him.
17:06Yeah.
17:07Luau Dang.
17:08That was one of my favorite players, man.
17:10Quiet.
17:11He used to give everybody fits.
17:12Yeah.
17:13Defense and everything.
17:14Another story is that Ed was telling me,
17:16he says, man, when we used Chicago,
17:19who, as it was your second year in the league,
17:20he says, when we play in LeBron,
17:22Jimmy says, don't send no double team this way.
17:24I got him.
17:25Yeah.
17:25For a guy that's in his year two,
17:26like that took a lot of courage.
17:28Yeah.
17:29What made you take on that responsibility
17:30of saying, don't send help
17:32with the greatest player possibly,
17:34arguably, in the entire basketball history?
17:36It was probably courage and stupidity at the time.
17:39Honestly.
17:41But I think that's just like,
17:42that's what got Tibbs really going.
17:44Like when you're not backing down from any challenge.
17:48And back in those days,
17:49it was always try to beat the Miami Heat
17:51because LeBron, D-Wade, Chris Bosh,
17:55in the other Hall of Famers that they had on that roster,
17:58you couldn't send a double.
18:00Yeah.
18:00Because LeBron's gonna make the right pass every time.
18:02He's gonna make the right play.
18:05And it was just like,
18:06you go out there and you just compete.
18:08If he is the greatest of all time,
18:10which he might as well will be, I don't know.
18:12Yeah.
18:15He's supposed to do this anyway.
18:16So go out there, compete,
18:17and try to make a name for yourself.
18:19It worked out in the long haul.
18:22I've been playing this game for going on 14 years now.
18:24I'm very blessed.
18:25But it did start with a stupid comment.
18:28Like when I'm guarding LeBron, don't send a double.
18:31That's what happened, man.
18:32Hey man, take me more inside of your portfolio, right?
18:35I mean, listen, you go back into the coffee business,
18:36it's a $13 billion industry according to IBIS World.
18:39That's only in the US.
18:40Yeah.
18:41Single serve coffee is about 5.5 billion.
18:44That's what they make revenue-wise.
18:46But what else is in your portfolio
18:48outside of big face coffee
18:49that you're really excited about that's gonna grow?
18:51Oh man, let me think, let me think on everything.
18:55I love, I love LeNing,
18:57which are the shoes that I wear on the basketball court.
19:00I think they do a phenomenal job of keeping my feet moving
19:04the way that they're supposed to be moving.
19:06And what's the name of it?
19:06LeNing.
19:07LeNing.
19:08Yeah.
19:09Okay.
19:10Oh, that's right.
19:11The Wayne Wade is a part of that.
19:12Yep, yep, yep.
19:13Probably the biggest part of it.
19:14Yeah.
19:15Who else we got?
19:16Who else we got?
19:17Obviously the big face merch and everything,
19:18I told you, Aloe, everything.
19:22I'm drawing a blank here.
19:23I'm drawing a blank here.
19:24You mean real estate?
19:25A lot of real estate.
19:26A lot of real estate.
19:29I think my favorite real estate is my home.
19:31Yeah.
19:32As always.
19:33Yeah.
19:34Which one?
19:35Because I know you got multiple ones.
19:36I do.
19:36Probably the one that's in Southern California.
19:38Okay.
19:38That's the one that I spend the majority of my time
19:41at.
19:42You never invited me over.
19:43You invited me to one in Miami, but not the one.
19:44You can come here.
19:45That's cool.
19:46We got a coffee shop in there.
19:48We got the first official big face coffee shop, actually.
19:51This is apparently mine.
19:52So I'll come around.
19:52That is yours.
19:53Yes, yes, yes, yes, yes.
19:54But you got to pay when you.
19:55I got to pay for big face coffee
19:56when I get to your house?
19:57Of course.
19:58What you mean?
19:59Why would you not?
20:00My neighbors have to pay.
20:01Wait, but you Jimmy Bob,
20:01you got way more money than us.
20:02That has nothing to do.
20:03It's not about the money.
20:04I think that's where people get confused.
20:06It's not about the money.
20:07It's about the experience.
20:09Think about how you're going to feel
20:10when you got to walk in my house
20:12and you want a coffee and I make you pay for it.
20:14Who else is doing that?
20:15Nobody.
20:16So you'll never forget coming to my house.
20:17Pay for how?
20:18What am I going?
20:19I don't got no money.
20:20I don't have big faces.
20:20I mean, I don't carry cash.
20:21But you have your phone definitely.
20:24You got the thing.
20:25Big faces.
20:26That's what we're saying.
20:26Big faces.
20:27Yes, but now big faces are hands free.
20:30Yeah, there you go.
20:31Whatever you call the thing that they be doing now.
20:34We got that machine at the house.
20:36I mean, when you talk about, again,
20:37in your portfolio,
20:38the real estate and everything like that,
20:39what else are you looking at?
20:40Look around the world.
20:41You've been to a lot of places, man.
20:43What else are you interested in?
20:44What other countries are you saying,
20:46hey, I want to touch down here.
20:48I want to put some money.
20:50Africa.
20:51Africa.
20:51Listen, that continent is on the rise, man.
20:53Shout out to you, Remy.
20:54Yeah, that's a great place to put your money.
20:57Yeah, I try to visit as often as I can.
21:00How many times have you been there?
21:01Probably like four, four or five.
21:04I want to go back this summer as well,
21:07just visit somewhere different.
21:08Always stopping by Senegal, as my Senegalese people know.
21:12I love y'all so very much.
21:14I just, I'm just there to learn.
21:16I'm just there to learn and experience
21:18and take what I learned there
21:20to everywhere else in the world.
21:21Definitely back here in America.
21:24And I feel like the one thing that I learned
21:27more than anything while I'm over there
21:29is truly how to be grateful
21:31and be happy with what you have,
21:34because that's the number one thing over there.
21:37What you have is good enough for me.
21:38I'm not worried about anybody else.
21:40You leave out of here and see an entrepreneur
21:42walk on the street, you're Jimmy Butler, right?
21:43What do you want to hear from that entrepreneur
21:45if they have a plan, if they got,
21:46you get pitched all the time, I'm sure, right?
21:48What do you want to hear from people?
21:49What do you, what's going to make you jump, right,
21:52when you hear these business plans?
21:54I just want to hear that you're actually trying
21:58to make it be great.
21:59You know, not just chasing a dollar at that point.
22:02Like, if you come to me with,
22:04oh, we're trying to raise X amount of dollars,
22:07I'm like, all right, well, then go do that.
22:09But what are you doing?
22:11I know that you're, you know, you need this money,
22:13but what are you doing to show people like,
22:15yo, this product is what it is?
22:18You know, saying basically like, what's the story, why?
22:21Why?
22:22You want to hear a story with these people?
22:23Yeah, I want to hear why you want to do this.
22:26Why do people need this?
22:28Why do you love it so much?
22:29Why do you think everybody else should have it?
22:32That's the thing that's going to get me.
22:33Money, I want to know why is this for everybody?
22:36Yeah, you're so great when you make enough money
22:38where you can just rub it off.
22:39That's what I'm saying.
22:41We're not worried about that.
22:42Well, I mean, listen, man,
22:43let's speak on money right fast,
22:45because as I look at your history, right?
22:47According to SpotTrack,
22:48you're on pace to make over $400 million in your career.
22:50You really just going to talk about my money like that?
22:52It's public information, Jimmy.
22:54I mean, that's what it is.
22:54It's public information at this point.
22:56I've made a couple of dollars.
22:57That's what it's projected to be, right?
22:58Over $400 million, mate.
23:00You come, man, you think about the time
23:02that you spent at Tomball, Texas in high school.
23:04Tyler Junior College.
23:05Tyler Junior College, Marquette,
23:06and now you on the verge of making over $400 million.
23:11Have you sat down and has it hit you yet that you're?
23:13Oh, yeah.
23:14Yeah, it hits me every single day
23:17when I wake up, before I go to bed,
23:20whenever I'm thinking, whenever I look at my bank account,
23:22when I look at it quite often still.
23:26I'm grateful to be able to be in this position,
23:29to be able to help as many people as I can,
23:32and to know where I've come from,
23:34and also where I'm going.
23:37That is a lot of money,
23:38but it's helping me do a lot of things.
23:41Yeah, over $400 million is a hell of a lot of money.
23:43Yes, it is.
23:44We get it.
23:45It is a lot, yes.
23:46Well, listen, there's about four billionaires
23:48that came out of the NBA, right?
23:49I just covered Junior Brism, who became one.
23:52Do you want to be a billionaire one day,
23:53or is that not on your radar?
23:54You, again, said.
23:55Who doesn't want to be a billionaire?
23:56Well, not everybody wants to
23:57because you don't need a billion dollars.
23:59I agree, but with a billion dollars,
24:01I feel like you can help a lot of people.
24:03$400 million, you can help a lot of people, too.
24:04I try to do that as well with $400 million,
24:06so just think how many people I can help with a billion.
24:08So a billion is your goal?
24:09It's not a goal, but I'm not going to say no,
24:11I don't want to be a billionaire.
24:12Right, but if you get there, you get there.
24:14If I get there, I get there.
24:15How about owning a team?
24:15You want to own an NBA team?
24:17Not really, not really.
24:19I want to own a football club, though.
24:21NFL or soccer?
24:22Soccer.
24:23Soccer, European soccer or MLS?
24:24Yeah, yeah.
24:25Okay, why not?
24:26MLS is.
24:27I can do MLS, too, but like I said,
24:29I get to travel, I get to go over there,
24:30sit in my big-faced coffee shop right next to PSG.
24:34Like, we'll be doing some things.
24:36Yeah, yeah.
24:36Well, man, listen, it's time to look your head and close,
24:38right, I always ask the million-dollar question.
24:39I think I know how you make it.
24:40Billion-dollar question?
24:41A million-dollar question.
24:42Billion-dollar or million-dollar?
24:43Billion-dollar, million-dollar.
24:45Because we said you haven't made a billion yet,
24:46so a million-dollar question.
24:47I think I know how you made your first million,
24:49right, playing basketball.
24:50How did you spend it, and anything you would do different?
24:53My first million?
24:54Yeah.
24:55Probably on a house, a car.
25:03What type of car?
25:05At the time, it was like this pick-up truck.
25:08I'm a Texas kid, so it was a pick-up truck.
25:11What was it, a GMC Sierra 2500, I think.
25:15Most people go for the Benzes.
25:18Yeah, no, I think that's it.
25:20Just a house and a pick-up truck?
25:22Yeah.
25:23That's it?
25:23Yeah.
25:24And that was a million dollars total?
25:26It was like a pick-up truck was what you put aside?
25:27I mean, you got food and all of that stuff
25:30that goes into it, some clothes here and there,
25:32but the two biggest purchases were probably a little house.
25:36So you wouldn't do anything differently from then?
25:38No, no, no, no, but back then,
25:40I was so frugal with my money then, crazy.
25:46Little bit different now, but I still wouldn't change it.
25:49Are you still frugal now?
25:51Not as much as I was.
25:52Okay, because you remember Matt Bonner,
25:54the shooter, he's very frugal.
25:55He only wears flannel shirts and he only buys used cars.
25:59And they have to be used, like Pontiac or something.
26:02I definitely have some expensive habits for the better.
26:05What's the most expensive one?
26:07Probably the wine collecting stuff.
26:10I really enjoy wine, but to me, wine is just like coffee.
26:13I just get to drink it at night
26:15and you get a little buzz from it.
26:16You actually get a little buzz from coffee, too, at some time.
26:18Oh, you do get a little buzz from coffee, yeah.
26:20So that's another way that I can connect
26:22with people through wine.
26:24Gen AI, man, when you hear that phrase,
26:25what comes to mind and what aren't people
26:27talking about enough?
26:28Oh, man.
26:31What can be done?
26:34Like when I think of AI, I be like,
26:37man, you can make anything happen now.
26:40You know what I mean?
26:42Like, if you really wanted to, I mean,
26:45and people still do it, you can have a cup of coffee
26:49that, in reality, a robot has made
26:52and it's probably really, really, really good.
26:56So, you know, I take it all back to coffee.
26:58Like, AI things going, it might help Big Face, though.
27:03Who knows?
27:04It might.
27:05It might, that's what I'm saying.
27:07It might, we might need to think of that.
27:09That's what I'm saying.
27:10You know, we're taking off camera, man.
27:11I got some IP ideas for you, you know what I'm saying?
27:13But I'm gonna charge you like you charge me with Big Face.
27:15No, I actually don't have my wallet.
27:16That's cool, we got the phone, as you said.
27:18I don't have my phone, either.
27:19Well, that's cool, we got Josh's phone.
27:21Perfect, charge Josh.
27:23Listen, man, Forbes BLK, our leadership platform, man,
27:26that we have over at Forbes always asks,
27:27what's your favorite business book
27:29or your favorite leadership book?
27:31Something that helps you along the way,
27:33you know, develop the skills that you have.
27:34Honestly, I wouldn't say it's a book like that.
27:39It's a book called The Monk Who Sold His Ferrari.
27:44The Monk Who Sold His Ferrari?
27:46Yeah.
27:47That sounds, that's like a lit title.
27:49But I think that book,
27:51it's not like a business book like that.
27:53It just really taught me to keep everything in perspective.
27:57That's what that book.
27:58Kind of like The Alchemist.
27:59Yeah.
28:00Right.
28:00And it's a book about life.
28:01Okay.
28:02And the way that you do life is like
28:04the way that you finna do everything.
28:06Wow.
28:07And that book definitely hit home.
28:11Yeah, yeah, I gotta go get it.
28:13Please.
28:13Yeah.
28:14I just put one of my teammates on it, too.
28:15Really, Steph?
28:17No, Moses Moody.
28:18Oh, young guy.
28:19Yeah.
28:20Okay.
28:22That's you, helping out like a little while helps you out,
28:23man.
28:24Yeah, yeah, yeah.
28:24Helping out the young guys.
28:25So, it's a good one.
28:26Well, I always end my conversations
28:27with my favorite book in business, man.
28:29Good to Great, Jim Collins' book.
28:31What's the difference between a good
28:33NBA forward and a great one?
28:35I think the way that you do everything.
28:38You don't skip any steps whenever you're great.
28:40You embrace the bad parts.
28:44You embrace the good parts.
28:46And you put your head down every single day
28:48and you do the same thing every single day.
28:51That is what's gonna make you great.
28:53When something's tough, you ain't gonna run from it.
28:55Uh-uh.
28:56You're gonna figure it out.
28:58And then if you fail the first time,
29:00you're gonna figure it out.
29:00You'll keep going until you get it.
29:03And I'm on that track to being great.
29:05I got a long way to go, but I'll get there.
29:08Yeah.
29:09Jimmy Butler, man, now we gotta have you back
29:10when you open up the franchises, right?
29:12Gotta start with Philly after Miami, right?
29:14Okay.
29:15Go backwards, right?
29:16Go backwards.
29:16Go Miami, then you go Philly,
29:18then you go Minnesota. I don't think you wanna
29:19go backwards.
29:20And then go Chicago.
29:21Move forward, but remember where you was at.
29:26Listen, man, you know, I hope that one day
29:28you can go back to Philly and sign me.
29:31I go back to Philly all the time.
29:32I love the city of Philadelphia.
29:35And I wear a Sixers jersey.
29:36I wear Joel's.
29:37I really hate it when you laugh, man.
29:38I really do.
29:39That don't got nothing to do with me.
29:41I didn't do that.
29:42I know.
29:42You wouldn't go to stay there.
29:43You're in Silicon Valley, man.
29:44But Jimmy, we appreciate you at the NASDAQ, man.
29:47Good luck the rest of the season.
29:48Stay healthy, my brother.
29:49And good luck to Big Face Coffee, man.
29:51Appreciate you.
29:52Take those animal instincts and continue to build it out.
29:54Jimmy Butler here at the NASDAQ.
29:56And if you ever buy some Big Face Coffee,
29:58remember it's only Big Faces.
30:00That's, he's gonna, unless you have a phone.
30:02Yeah.
30:03Appreciate the time, man.