Category
📺
TVTranscript
00:00Teletubbies!
00:01Welcome back to the En-Saku Confidential!
00:04Thank you for having us.
00:05Today's topic is...
00:07As the number of inbound flights is increasing,
00:09we're trying to build a hotel industry.
00:12It's increasing, isn't it?
00:14The prices are going up.
00:15Yes, they are.
00:16It's really going up.
00:18Is there a particular hotel that you like other than a business hotel?
00:23I buy a business hotel when I travel in private.
00:25But I often search for hotels with a large bath.
00:30How about you, Kojima-san?
00:31I buy a business hotel,
00:34so I only search for hotels with a large bath.
00:39The travel industry is in a state of crisis after the pandemic.
00:44Last year, the number of domestic guests
00:48was the lowest in the past with a total of 650 million.
00:52Inbound flights accounted for more than 20% of the total number,
00:55and they are expected to increase even more in the future.
00:59As a result,
01:00the number of guests in foreign hotels has increased,
01:03and the competition for guests is getting more and more intense.
01:06So this time,
01:08we're going to talk about the business strategy of a 5-star hotel chain
01:11that is fighting a major battle.
01:14Free accommodation for under 18 years old.
01:17I want to make a long-term investment,
01:18so I can't sell too much.
01:20Can't you just fill it up?
01:23Business people who don't get along with each other on a daily basis
01:28Surrounding a round table
01:31beyond a single common point
01:35Spreading out in a world of three meters in diameter
01:40Honne no Katariai
01:43What you see ahead of you is the present of Japan,
01:46or
01:50Round Table Confidential
01:51Encounter with Others
01:59This time, we've gathered the three hotel chains
02:02that are aiming for the bottom of the country,
02:08First of all, MIMARU, a progressive force that focuses on urban areas.
02:14It opened in 2018 and already has 27 facilities.
02:20The room, which is wide for long-term accommodation,
02:24is particularly popular for inbound.
02:27It was set up by real estate developer of Daiwa House Group,
02:32Cosmos Initia.
02:34Why a hotel?
02:35In 2008, there was a Lehman Shock,
02:37and there was a huge wave in the real estate industry.
02:41As one of the measures to deal with that big wave,
02:43we decided to create a stable business.
02:47How was it for you?
02:48It's a world without experience, isn't it?
02:50Personally, I loved doing things I've never done before,
02:53so I enjoyed the new equipment.
02:55There were a lot of people who were affected by the wind.
02:58What do you mean by the wind?
02:59I made a hotel that was a little unique.
03:03Even though I explained that this kind of hotel would be good,
03:06there were a lot of things that I didn't agree with.
03:08I think it was very difficult to make it in such a situation.
03:13Next,
03:15The B Hotels, which is developed in Shinbashi and Akasaka.
03:19The concept of a business hotel for women was launched in 2004.
03:28In 2018, it became a notable company that has a capital partnership with Hoshino Resort.
03:35Takeshi Wakatsuki, who oversees the site,
03:39is a hotel man who has been to Imperial Hotels and Prince Hotels.
03:44I think it's natural that the prices of hotels are fluctuating now,
03:48but there weren't any hotels in Japan at the time.
03:51When I was at Imperial Hotels,
03:53I was probably the first person in Japan to do that.
03:55You made the prices fluctuate?
03:57I went to meet the GM and revenue manager of a hotel in New York,
04:01and I was taught a lot about what I was doing.
04:03I arranged it in a Japanese way, and that's how I did it.
04:11Next,
04:11The Vessel Hotels, which opened in Hiroshima in 2000 and has 35 facilities nationwide.
04:19In 2011, it also went to Tokyo and opened in Kanto Prefecture.
04:28Mr. Shigeto Oyama, who is in the marketing department,
04:31became an employee after graduating from high school and got a part-time job.
04:35He has been a Vessel for 25 years.
04:40I started with the front business.
04:43When a new hotel opens, I step up as a deputy manager.
04:48Now I'm working in the marketing department at the headquarters.
04:52How did you get inspired?
04:54It may be my age, but there used to be a drama called Hotels.
04:59It's about the Akashima Masanobu incident.
05:02That's how I got inspired, and I thought,
05:04Hotels are really cool.
05:08And this time, experts from all over the country will also participate.
05:15Mr. Daiki Iwamoto, editor-in-chief of Hoteles, an industry expert.
05:20He has interviewed more than 3,000 hotels so far.
05:25He is currently in charge of hotel development consultancy and travel management business for the floating industry.
05:32Mr. Iwamoto actually has an unexpected career.
05:37Mr. Iwamoto, you graduated from a defense university.
05:41Why don't you feel like you're in the hotel industry at all?
05:45The tourism industry is going to be the center of Japan in the future.
05:49Our company is a small company, but I thought it was a potential company.
05:54That's how I got in.
05:56The inbound industry is now treated as an export industry.
06:01It is said that it has grown to the next level in the automotive industry.
06:05It's basically said that it will continue to grow.
06:08From an expert's point of view, we have three people here today.
06:11What do you think?
06:12This time, it's a theme called individualized hotels.
06:15Mr. Minmaru is really an apartment hotel.
06:18I think it's a new industry in the hotel industry.
06:22To be honest, hotels in Japan are at a higher level than in the world.
06:30Instead, if you make a hotel in Heibei, the room doesn't change.
06:38That's right.
06:39We're working on how to discriminate.
06:43You're trying to show your personality.
06:45Yes, that's right.
06:47So, first of all, let's talk about the discrimination strategy to beat rivals.
06:54First of all, from Mr. Tanaka of Minmaru.
06:57Thank you very much.
06:57Yes.
06:59Oh!
07:00A hotel like a home.
07:02A hotel like a home.
07:03It sounds difficult, but what does that mean?
07:06In general, it is important to have a sense of day-to-day life in a hotel.
07:10There is no reason to deny that.
07:13We're going to strategically do something that we're not going to compete with.
07:19Minmaru's concept is an apartment hotel that aims to stay for a long time.
07:26The room is more than three times the size of a regular hotel, and can accommodate up to 10 people.
07:33It has a kitchen and a refrigerator, so you can stay as if you were at home.
07:42There are basically at least four beds.
07:46If you go to a lot of places, there are rooms for 6, 8, and sometimes 10 people.
07:51A double-decker bed?
07:52That's right.
07:53There are many people with children and families, so we use a bunk bed as a standard for them.
08:01How many rooms are there?
08:03I think this room is about 60 rooms.
08:07I thought it would be about 20 or 30 rooms.
08:10As I said earlier, there are many hotels with rooms of 14 to 5 rooms.
08:15I had a hard time at first, too.
08:17I thought it would be better for everyone to quit if I wanted to make a hotel of 40 to 60 rooms.
08:22The price will be very high, and it will be difficult to sell in general.
08:27I was told by many people that a hotel that only makes such a hotel is probably not good.
08:32Is it the same in the industry?
08:35Originally, I think it was such an idea, but I think the market that Mr. Mimaru has opened has grown a lot.
08:42I came to study today.
08:45Did you change your common sense?
08:46That's right.
08:48It's hard to make this room by room.
08:51As you said, it takes a lot of time and effort to plan.
08:57In our case, the room is wide and the window is wide.
09:00Just by moving the position of the window a little, the comfort of the room will change.
09:04We have been living in a house for a long time.
09:06If there are guests, we will stick to it thoroughly and make a room.
09:11The idea of a residential company came to me in the early days.
09:16There are other particularities.
09:18The large dining table is equipped with all the rooms so that communication can be achieved with the family.
09:26Here is a quiz.
09:28There is something that Mimaru does not dare to offer in the building because he is conscious of the long-term stay.
09:34What is it?
09:37Yubune.
09:39Foreigners don't come in.
09:43I don't want them to come in the middle of cleaning.
09:47There is a resort hotel.
09:49I don't want them to come in.
09:51What is the correct answer?
09:52The answer is half correct.
09:55We only do limited cleaning.
09:58It's one of the things I quit.
10:01The answer to this question is a restaurant.
10:05There is no restaurant.
10:06Of course, breakfast and dinner are taken during your stay.
10:13We think it's a very important part of Japanese tourism.
10:19The whole city operates the hotel with the idea of our restaurant.
10:24It's a positive outsource.
10:27It doesn't cost much.
10:29That's right.
10:30How much money do you get as a result?
10:35It's about 50,000 to 60,000 yen per night.
10:38Some people think it's a little expensive.
10:42It depends on how many people stay in one room.
10:48If you stay with your family, how much does it cost?
10:5050,000 yen per person is 12,500 yen.
10:52I think it's cheap.
10:54There are 6 people in this room.
10:56If 6 people stay, it's about 10,000 yen per person.
10:58From now on, the challenge of Japan is not to bring a lot of people, but to bring people who pay a lot of money.
11:05And the challenge is to stay for a long time.
11:09You said it was a hotel like your home.
11:11Even if you go on a trip abroad, you don't go to a restaurant every day, do you?
11:15That's right.
11:17Then you need to buy a table at a nearby supermarket and have a cheap table.
11:23What if you dare to raise the weakness?
11:25The business area is a very foreign area, such as Tokyo, Osaka, and Kyoto.
11:32If it's like COVID-19 again, it's going to be tough in Kyoto, isn't it?
11:37It was tough.
11:3995% of the guests were foreign guests, so almost all of them disappeared during COVID-19.
11:46We re-created all the marketing and endured the COVID-19.
11:50The B Hotels is all about simple modernity.
11:56The interior is free of extra decorations and pursues warmth and beauty.
12:05Each hotel has a different design.
12:09It's a business hotel, but it's characterized by a large number of female guests.
12:15In addition, it is particular about other than the guest room.
12:19It is also one of the best-selling accommodation spaces exclusively for guests.
12:27In addition, there are plenty of services that make women happy.
12:32This is a free meal.
12:34The menu changes depending on the season and you can eat authentic sweets.
12:40It's fashionable.
12:42It's neat and clean, but it's not like there's nothing.
12:46It's simple, but it's not nothing.
12:50What kind of commitment do you have to make it?
12:52That's right. Basically, we...
12:54We...
12:56We...
13:00Check out the original content of ENTAKU CONFIDENTIAL.
13:08What you're looking at is a floating room.
13:10It's a little flashy.
13:12If you stay here for a week, you might get a little tired.
13:18The B Hotels
13:20The B Hotels is characterized by a design that is conscious of female guests.
13:25There is a unique way to make a hotel.
13:29We don't usually build a hotel in a new building.
13:35There are many cases where people enter a hotel with a dog on a different sign.
13:42We don't always get what we want.
13:49There is a system.
13:51As a result, the design has changed flexibly.
13:55In fact, the specifications are a little different.
13:58Fortunately, there are people who like this brand and stay.
14:02As a result, the design has changed flexibly.
14:08I heard that there are customers who can enjoy it.
14:12There are restrictions, so you have to go against them.
14:14That's right.
14:15Mr. Miyamoto, what do you think?
14:17This is common to all hotels.
14:19When the price of a hotel rises, it is difficult to find a person who wants to stay at The B.
14:29The B Hotels is a commodity industry.
14:33We try to change the market we go to.
14:38We try to survive while doing such things.
14:44And here is the usual Unchiku.
14:49Today's theme is inbound.
14:51Inbound.
14:52That's right.
14:53It's been a hot topic lately.
14:55It may not be Unchiku anymore.
14:57Recently, there is a great service.
14:59It is a sharing business for inbound.
15:02It is popular.
15:04It is a car share and a ride share.
15:07You can share various things.
15:09I thought it was amazing that it was a share for inbound.
15:12It's a share of clothes.
15:15It's at the airport.
15:17Foreigners come and rent clothes there.
15:20They wear the clothes while staying and return them at the airport.
15:24It's not a commemorative photo or kimono.
15:26It's a normal clothes.
15:28Then there is less luggage to bring.
15:31You can return it.
15:36JAL is doing it at the airport.
15:39This is amazing.
15:41We want to use it when we go abroad.
15:44Did you know this?
15:46I knew it.
15:48You know a lot.
15:50You know a lot.
15:53I don't mean to hurt you.
15:57On the other hand, PESSEL HOTELS.
15:59Their strategy is to be loved by the family.
16:05What kind of work do you do?
16:07First of all, it is free to sleep with children under the age of 18.
16:11You are quite old.
16:13You don't sleep with children.
16:15General hotels are free to sleep with children under the age of 18.
16:21Many hotels are free to sleep with children under the age of 18.
16:24In our case, we sleep with children under the age of 18.
16:27You are 18 years old.
16:29You are older than your parents.
16:32When you are in junior high school or high school, you don't sleep with children.
16:37However, there are customers who use it.
16:42The price is getting higher and higher.
16:44You can sleep with your family.
16:47There is a large bed in each room.
16:51The width of the bed is 150 cm.
16:56Surprisingly, children under the age of 18 are free to sleep with their parents.
17:04Therefore, it is good for your wallet.
17:06In the case of a family of four with two children under the age of 18,
17:11you can use the twin room for up to 30,000 yen.
17:16In addition, there is such a service.
17:20It is free to provide baby diapers and butt wipes.
17:25It is also possible to lend a picture book.
17:27It is also possible to lend a baby toy.
17:29It is also possible to lend a baby car.
17:30It is also possible to lend a baby car.
17:32It is a child's prototype.
17:34If you can do that, it is easy to take a small child.
17:38I remember when I was raising a child.
17:41It's good to take a child, but I'm sorry if it's a luxury hotel.
17:49I always think about unnecessary things.
17:51The mood of the child suddenly deteriorates.
17:56Sometimes you have to change your schedule.
17:59Our check-in time is early from 12 o'clock.
18:04Is the check-out time early?
18:07You can stay for 23 hours during the check-in time.
18:10Why did you choose a family?
18:13The business demand has decreased due to COVID-19.
18:18In addition, the population of Japan is also decreasing.
18:22The business demand will not return.
18:26We need to get the demand in return.
18:30That's why I chose a family.
18:33You want to continue with the business model.
18:36The most important thing in a hotel is 3B.
18:41Bed, bus, and breakfast.
18:45The experts are also paying attention.
18:47What is the luxury breakfast unique to BESTEL HOTELS?
18:53This is amazing.
18:55The wiring is amazing.
19:00The city is deep.
19:02Is it fun or dangerous?
19:10BESTEL HOTELS is a hotel chain based in Hiroshima.
19:14It started with a store in Takadanobaba, Tokyo.
19:19It is a luxury breakfast that you can enjoy the local menu provided by hotels all over the country.
19:25There are 8 kinds of seafood such as salmon roe and tuna.
19:29From Hokkaido's seafood bowl to Okinawa's rafute and Fukuoka's Gameni.
19:36It looks delicious.
19:39The seafood is amazing.
19:44This is a hotel called BESTEL WIEN SAPPORO NAKAJIMA KOEN.
19:49We provide 8 kinds of seafood including salmon roe.
19:55This is a steak from KUROGEWA GYU in Tsukikata Town, Hokkaido.
19:59You can eat this for breakfast.
20:02The hot pot looks delicious.
20:04This hot pot is provided by BESTEL HOTEL FUKUOKA KAIZUKA.
20:09You can choose between a pot or a water boiler.
20:12That's good.
20:14You can eat either one.
20:16Business hotels have increased the number of free breakfasts.
20:20The price of 2,500 yen is a high price.
20:24To be honest, 2,500 yen is not profitable.
20:30You can understand it by eating it.
20:32Everyone laughs.
20:34If you think about the labor costs, you can earn a lot of money.
20:41The breakfast in the hotel industry is very inflated.
20:44In the past, you could eat breakfast for 1,000 yen at a business hotel.
20:47Now you can eat breakfast for 2,000 yen at a business hotel.
20:51You can eat breakfast at a restaurant.
20:54You can eat breakfast at a restaurant.
20:56The hotel is full.
21:00I stayed at another hotel.
21:02I want to eat breakfast at BESTEL HOTEL FUKUOKA KAIZUKA.
21:04So I came to eat breakfast.
21:07That's it.
21:08It's very popular.
21:09What are the weak points of this hotel?
21:11Even though they are doing their best, they are still trying to get customers who want to go directly to this hotel.
21:21These days, you can choose the price and location at Rakuten Travel or Booking.com.
21:28I think each hotel is struggling with that.
21:31I see.
21:32We've been doing housing for a long time.
21:35If you want to stay in a hotel, you have to think about it thoroughly.
21:38The idea of a residential company is important.
21:42The hot talk continues with Teletubbies.
21:50How to make a popular hotel based on a rich strategy.
21:54I competed with a high-end condominium in front of the station.
21:59Until the day before yesterday, there was another sign.
22:02I competed with a high-end condominium in front of the station every day.
22:05The back side of a precise price strategy.
22:09If there is a day when the price is 100% off, it's not a compliment.
22:13It's like, why did you make it 100% off?
22:16Can't I make it 100% off?
22:18I think it's a very strange story.
22:20It's a rare story.
22:22How to deal with customers' mysterious behavior.
22:25The back story of the day continues.
22:28Every day during the stay.
22:33What is that?
22:35We're getting closer to hotel business.
22:38We will continue to deliver on Teletubbies.
22:43This program is delivered on Teletubbies and Tver.
22:48I have a question for the president.
22:50President Sadanobu Takemasu of Lawson, a revolutionary company that continues to innovate in convenience stores.
22:58It was announced in the capital business regulations of KDDI.
23:02KDDI is invested in various ventures, including AI and digital.
23:07I think it's a comfortable partner.
23:12He spoke boldly to the serious problem.
23:15I often hear the keyword unmanned.
23:21Of course, cleaning is done by robots.
23:25However, I don't intend to do unmanned stores at all.
23:29How is the new convenience store that saves the region?
23:34I saw the news that it will increase the number of stores in the virtual area.
23:38We released four stores at the same time last year.
23:41I have to put miso in my hometown.
23:44I'm looking for a tofu shop in my hometown.
23:47As a president, what does he teach?
23:51What do you think is important now?
23:54Matsushita Konosuka's words are,
23:56Everyone has a diamond ore.
23:59It is the boss's job to find, polish, and grow the ore.
24:03In addition, there is a lot of information about Maruhi.
24:07He has a back story of hit products in a row.
24:10He has a surprising history of selling stores at supermarkets.
24:14Teletubbies is distributing it.