Cadbury World is celebrating 35 years as one of Birmingham’s top attractions. We explore what makes it such a special place, from its rich history and exciting new exhibits to its educational programmes that inspire thousands of students each year. As part of English Tourism Week, find out why Cadbury World remains one of the UK’s must-visit destinations.
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00:00Cadbury World isn't just about chocolate, it's about history, creativity and fun.
00:05Visitors can step into the Aztec jungle to learn about the origins of cocoa,
00:09then see how Cadbury became one of the UK's most famous brands.
00:14There's a real focus on interactive experiences.
00:16You can walk through a replica of the original Bourneville factory,
00:20explore Advertising Avenue with its classic TV adverts
00:24and even take a chocolatey ride on Cadbury Chocolate Quest.
00:28And for a modern twist, the 4D Chocolate Adventure
00:31takes visitors on a thrilling journey through a chocolate-filled world,
00:35making it an exciting attraction for all ages.
00:39Cadbury World is a unique attraction in Birmingham
00:42because that's where the business originated from.
00:45So in 1824, John Cadbury developed the Bull Street shop.
00:50The business in 1879 then moved out to Bourneville, which is where we are today.
00:55Cadbury World is number one in Birmingham.
00:57It's a major attraction across the whole of the UK because we're unique.
01:02So we're the only Cadbury attraction worldwide and we're unique in the UK as well.
01:09Beyond its engaging exhibits, Cadbury World is home to a dedicated team of chocolatiers
01:15who create everything from intricate chocolate sculptures to handmade treats.
01:19It's not just about watching, you can even have a go at tempering and chocolate doodling.
01:25The attraction has evolved massively over the years,
01:28with major additions like the 4D Chocolate Adventure
01:31and the recently launched Cadbury Chocolate Quest ride.
01:35The Cadbury World shop has also had a revamp,
01:38now offering the UK's biggest selection of Cadbury products under one roof.
01:42It's clear that after 35 years,
01:45Cadbury World is still finding new ways to keep visitors coming back for more.
01:50We're celebrating our 35th year and it's been an incredible journey
01:54because this really replaced the factory tours from the late 1960s.
01:59So we opened Cadbury World in August 1990,
02:02expected visitor numbers were 250,000 a year
02:06and in the first 12 months we did over 400,000.
02:09And we realised just how popular the brand was
02:12and how popular Cadbury World had become very quickly.
02:15So over the years we've listened to customer feedback,
02:19we've developed the attraction, we've evolved it.
02:22So when we first opened it was possibly very worthy and educational.
02:26We realised we needed to bring fun and entertainment to the business.
02:30We've got the ride, the Cadbury Chocolate Quest,
02:33which is where you go around with collectors,
02:35collect ingredients to make your own bar.
02:38So that's fun and entertaining, it's immersive again.
02:42So we've got a whole new experience.
02:44We're always listening to guest feedback, that is how we develop the attraction.
02:49So Cadbury World will continue to grow, it will continue to develop
02:54and it's massively important to tourism in the Birmingham region as well as the UK.