Spirits brand Southern Comfort has moved up in the world - geographically speaking - and released 'Northern Comfort'.
The limited-edition bottle is inspired by the north’s unique energy and vibrant culture in collaboration with Manchester rapper Aitch.
It comes after research of 2,000 adults found 64 per cent of northerners are proud of the area they live in.
To announce the launch and celebrate the pride northerners take in their roots, the whiskey-based liqueur and Aitch threw the ultimate south-meets-north party on a train.
Aitch said: “Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north.”
The limited-edition bottle is inspired by the north’s unique energy and vibrant culture in collaboration with Manchester rapper Aitch.
It comes after research of 2,000 adults found 64 per cent of northerners are proud of the area they live in.
To announce the launch and celebrate the pride northerners take in their roots, the whiskey-based liqueur and Aitch threw the ultimate south-meets-north party on a train.
Aitch said: “Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north.”
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FunTranscript
00:00Because about that time, I introduced my friend to you.
00:13Yes, everyone, what's happening? Everyone good, yeah?
00:16We're here today with Southern Comfort.
00:17We switched over to Northern Comfort.
00:19You know what we're about.
00:20Party people, make some noise!
00:31Raving on the train.
00:32This is the best club in England right now.