Shaquille O'Neal attributes his success in investing to a strategy inspired by Jeff Bezos. By focusing on businesses that change people's lives rather than just following the money, O'Neal significantly increased his net worth. His investments in companies like Google, Apple, and Ring have paid off handsomely. However, he is selective, having turned down deals like 17 Auntie Anne's franchises for not aligning with his values and missing a lucrative Starbucks opportunity, a decision he regrets. His investment philosophy emphasizes purposeful and impactful investments.
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