The call of the open road is getting louder for some as more people are opting for two wheels to travel or simply have fun. France's 'Salon du 2 Roues' is now Europe's second largest motorbike trade show and Euronews Culture took of a tour of its 'kustom' collection.
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00:00So to buy, there are several types of people, it's not just one type of person, it depends
00:28on the bike and the hours of the bike, of course, they will be more expensive than others.
00:32There are bikes where I put 3,000 hours of work, and then it's considered like art,
00:40like a painting.
00:41It's a bike that starts, that rolls, but that is really intended to be in a show,
00:47or on an exhibition, or for advertising, or things like that.
00:51It's a slightly different clientele, but of course there are still means.
00:58They are all very special.
01:08We have Honda prototypes with frames made and conceived by Sammy Miller.
01:14We have a Bultaco with all the parts that were available in his catalogue.
01:18I even wear, I'm wearing a Sammy Miller suit, designed for trials, which were very successful
01:26as well.
01:28And the Ariel is well known in the world of motorcycling, because it won so many events,
01:35including the Scottish Six Days, including British titles.
01:50We are doing the necessary to speak with younger people, and you know that when scooters is
01:56decreasing a bit, because of mobility, you don't need the same mobility, but you still
02:00need to have some fun, actually, on a two-wheeler.
02:04And we have some young people coming to an authentic motorcycle, because it's not boring,
02:09it's different.
02:10The idea is, through the brand, beyond selling products, to inspire, to give more and more
02:29role models, and to show girls who ride, who take the motorcycle, who get involved in
02:34different adventures, who dare.
02:37And I think there is really a message around being bold, trying, and it makes you want to do it.
02:42When you see girls who look like you, who are able to wear clothes that are not too ugly
02:47or too connoted, it makes you want to do it.