(Adnkronos) - “È il terzo anno in cui siamo felicemente presenti al Festival di Sanremo con il nostro meraviglioso balconcino davanti al Teatro Ariston. Siamo qui perché vogliamo essere laddove succedono le cose che contano e questo è un evento che per gli italiani conta”. Lo spiega Marco Oddone, chief marketing & distribution officer di Generali Italia, illustrando i motivi che hanno fatto sì che Generali scegliesse di essere partner del Festival di Sanremo per il terzo anno consecutivo.
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00:00A third year in which we are happy to be here in Sanremo with our wonderful balcony here in front of the Ariston because we want to be where things happen that count, so this is also an event that counts for the Italians.
00:20There are millions and millions of spectators who follow Sanremo every night and this is for us, we have a fantastic agency here directly in front of this Ariston theater, it is a way to be close to everything that is an important moment for the Italians, a light moment from this point of view, but also a way to present that the generals are also something that you do not expect, so a brand that wants to be close to the moments of life of the Italians.
00:48A bit like our spot that we launched right on this occasion and that when everyone sings Sanremo there are thousands of people who are making important decisions for their lives and we with our consultants, with our people, we want to be close to them right in these important moments of their lives.