Emirates Airlines invites us to explore how this modern metropolis is transforming into a global destination for business and leisure
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00:00Dubai is luxury personified. Its 61 five-star hotels are second most on the planet, behind
00:14only London, more than even New York or Paris. An extravagant experience that begins prior
00:21to setting foot in the UAE. It takes flight the moment you board an Emirates A380.
00:28Emirates is the Rolls Royce of the airline industry. And we go beyond and above what's
00:34expectation. This city is amazing. They are coming from everywhere. There's generally a
00:39young population who wants to do something new, who wants to prove to themselves that they can
00:45grow, they can do something different. You build a hotel, you have to prove that you deserve seven
00:52stars. You build a tower, should be the highest one. It's hard to imagine anywhere else on the
00:56planet where there are as many cranes, there's as much growth, there's as many bright lights,
01:02there's just a real spirit of can-do, of innovation. I think that they're attracting
01:08capital from around the world. You see all the major brands there. It just seems like
01:13unlimited possibilities. The city not short on bragging rights. We sit atop the world's tallest
01:19building, Burj Khalifa, to ascend in the world's tallest elevator. It's right next to the world's
01:25largest outdoor choreographed fountain, just a few miles away from the world's largest
01:31indoor ski mountain, and the world's tallest Ferris wheel. Glancing up at its innovative futuristic
01:39skyline or looking down upon the stunning Palm Islands, Dubai's bold creative vision is all
01:47encompassing. So too is the ambition that goes into their D33 economic agenda. The plans to double
01:54the size of the economy by 2033. The city is luring talent from around the world as a financial
02:02services hub with zero income tax and tourists attracted to its audacious attitude. Perhaps
02:10nothing embodies the unique architecture and the luxurious lifestyle quite like the highest
02:16suspended infinity pool in the UAE. 27 floors up, shared by the one and only, and the Ciro Hotel
02:25with spectacular views of the cityscape. Not the poolside type, not the problem. Dubai offers
02:33endless activities including boating and jet skiing. Stay dry and hit the desert. Hop aboard a
02:41camel or an ATV. Hang on tight if you're game for four-wheel drive dune bashing and stay for the
02:49stunning sunset. All increasing your appetite for Dubai's dynamic eclectic dining scene that includes
02:57more restaurants per capita than even New York City. 90 percent of Dubai's population is made up of
03:06expats making its extraordinary dining scene that includes 19 Michelin star restaurants since 2022
03:14among the most diverse on the planet. Infinite Instagram opportunities await from the Future
03:21Museum, an iconic frame, to the dazzling Dancing Dubai Fountain. A spectacular free show seen by
03:31thousands nightly and conveniently located at one of the world's best and busiest shopping malls.
03:37There's truly no city like it. Why their slogan for 2025 is only in Dubai. You breathe something
03:47different from anywhere else. We want to be first, we want to be creative, we want to be inspiring.