En la cumbre Destination Europe 2025, los líderes del sector y los responsables políticos discutieron soluciones para el turismo sostenible: abordaron la estacionalidad, el turismo excesivo y los desafíos ambientales a los que se enfrentan los principales destinos de Europa.
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00:00Europe runs historically in 6 months out of 12, and that means that in a very short period
00:11of time, there is masses of travelers from all around the world that visit this, the
00:16tiniest continent in the world, I think of the second smallest, that gets the highest
00:19number of visitors.
00:20We have to have dedicated line for financing in the tourism, because sustainability is
00:26costing.
00:27Europe remains the first tourist destination in the world, but to remain competitive, the
00:39continent must face many challenges.
00:41The sector of European tourism was gathered in Brussels for the Destination Europe Summit
00:462025, co-organized by Euronews and the European Travel Commission.
00:50If growth returns to its levels before the COVID-19 pandemic, professional and political
00:55politicians want to respond to the challenges of the moment, sustainable tourism.
01:25The political world emphasizes that sustainable tourism, one of the key themes of the event,
01:37must be based on three pillars, economy, environment and employment, and for that
01:42we need financial resources.
01:43It means that we are fighting with the over-tourism, we are fighting with seasonality, we are fighting
01:49with shortage of housing for the young families in the tourist destinations, we are fighting
01:56with climate changes, we have the problem with the local communities obviously.
02:00The European Commission emphasizes that 17 billion euros are transferred from the EU budget
02:06to member states for tourism.
02:07This envelope is added to that dedicated by the national authorities.
02:12One of the challenges raised during the first debate of this Destination Europe Summit is
02:17to limit the phenomenon of over-tourism.
02:19Questioned on the margins of this round table, Greek professionals believe that it is necessary
02:24to invest to convince tourists to leave the beaten path.
02:41The development plan is 90% from tourism industry, while other areas it's very low.
02:47So what we're trying to do as I said earlier, are trying to fix the infrastructure, re-brand
02:53those areas to make them accessible to tourism so we can bring their level up.
03:01Another development axis to facilitate access and travel is to extend the tourist season
03:07in Europe.
03:08The challenge is to be able to offer activities throughout the year for the benefit of all
03:14actors.
03:18It's very important to spread those tourism visitors across the year to make sure that
03:24communities and the hosts that are benefiting from this tourism and those visits can actually
03:31do that on a full year scale and not just in a short period.
03:34That creates crowd, creates impact, very negative impact on the ecosystem, the environment,
03:40the housing and everything else.
03:43The growth of sustainable tourism is inseparable from a more sustainable transport.
03:47The aviation sector is often outlawed, but it is through airports that 2.5 billion passengers
03:52arrived in Europe last year.
03:54One of the tracks mentioned during the event by the airports is misery, among others,
03:59on the multinodality to reduce their CO2 emissions.
04:12It usually contributes up to 50% of the emissions that are due to the airport operations.
04:17So it's very important for airports to be connected and well connected to the public
04:21transport network because that's where reducing emissions and becoming more efficient in accessing
04:26the airport.
04:28The participants at the Destination Europe Summit 2025 were able to share their experiences
04:33and their expectations for the sector.
04:36Many of them also consider it important to strengthen the European brand to highlight
04:41the assets and tourist diversity of the entire continent.