South Indian stars Rana Daggubati, Shriya Saran and Arya talk about the importance of the South Indian film industry. See more at: http://gulfnews.com/gntv
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00:00Saima's initiative of putting South Indian cinema in such a global platform and putting
00:28it out there and doing events which are as large as what other industries would do and
00:33creating that awareness globally, I think it's important for all of us.
00:36It kind of sends out the right signals, whether it's within the industry or for people outside.
00:40It's really important that we talk about it as Indian cinema and bring it together as
00:45Indian cinema.
00:46Telugu, Tamil, Malayalam, Kannada, all of them are really important and strong industries.
00:50I think revenue is not the benchmark by which you measure artistic or creative ability of
00:57any industry or any creative platform.
01:00Also, you have to understand that Hindi is spoken widely in India.
01:04Because of that, you have bigger business than as compared to Telugu or Tamil or Malayalam
01:09or Kannada.
01:10You have to balance all those things before you say anything like that.
01:13It's just everyone's together in one country.
01:16South Indian films come a long way.
01:17We have all kinds of films releasing, dark comedies, funny comedy or whether it's like
01:21experimental film or an art film or a proper masala commercial film or a star driven film
01:27or it's a multi-star.
01:28You have all sorts of films.
01:30It's not restricted to one kind of filmmaking in South.
01:32It's nice that every sector, like in Tamil, Telugu, Kannada, Malayalam, they have different
01:38style of filmmaking and different style of narration and stories that's coming up.
01:44So it's like a collage of so many variety of talent.
01:47There's an advantage or just a comfort level that you have with your own language that
01:50definitely will be there.
01:51Obviously, 30 years you speak Telugu and then suddenly you speak another language.
01:54That doesn't work so easy.
01:55Right now I'm shooting for a couple of films which we're actually shooting by and tri-linguals.
01:59So we're shooting the whole film in Hindi, in Telugu and in Tamil.
02:03So I think that's a real crossover which I'm hoping to make at some point next year.
02:07It's basically, we'll have to do films where it's liked by all the people.
02:11It all depends on the kind of films that you do and how the acceptability factor, how people
02:15take you.
02:16So it's more to do with time rather than you can really plan.
02:20It's not like they are two different industries or it's not like two different countries or
02:25anything.
02:26So there's North and South, the more of Hindi films and the market is huge compared to the
02:31four states in the South, you have the rest of the states for the Hindi films.
02:36So in that way, the market choice I think is very big.
02:39You see, each generation comes with different kinds of stars and it's also changing times
02:43which there was a generation that liked how those actors were, which is why they were
02:47superstars.
02:48There's a generation that likes actors the way they are now, which is why they're superstars
02:51now.
02:52So it's each one to their own.
02:54So an actor is ultimately about understanding the needs of probably the largest amount of
02:58the auditorium and identifying which space you actually want to be in.