New research by Nomo reveals that over half (55%) of Brits eat the same meals every week, with almost half (44%) admitting they’re bored of mealtimes. However, six in ten (63%) say they’re open to a flexitarian diet, and four in ten (43%) would try new recipes if they were easy to make. This February, celebrity chef Simon Rimmer is encouraging Brits to take part in “Flexi-Feb,” a simple challenge to add variety and excitement to their weekly meals by swapping meat and dairy for easy, plant-based alternatives. By reimagining classic dishes with fresh ingredients, Simon believes we can inspire creativity in the kitchen while supporting health goals – something nearly a quarter (23%) of Brits say would encourage them to try new meals.
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00:00Many people find themselves stuck in a mealtime rut, eating the same dishes week after week, which can lead to a bit of boredom in the kitchen.
00:09But rather than focusing on the routine, there's a real opportunity to explore something new.
00:16More and more people are open to trying different diets and experimenting with fresh, exciting recipes.
00:22It's a great time to mix things up and add variety to our meals.
00:26But that said, there's something timeless about classic British dishes.
00:31Whether it's crispy golden fish and chips, the comfort and rich smell of a shepherd's pie, or the indulgent Sunday roast, these meals bring a sense of tradition and warmth.
00:42They're often tied to family gatherings and shared moments around the table, making them not just delicious but meaningful, giving us those warm memories of days gone by.
00:51So what's your favourite classic British meal, and what makes it so special to you?
00:56We've asked members of the public this, so let's find out exactly what they think.