TheStreet’s Conway Gittens breaks down everything you need to know about what’s happening off the field
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00:00The Super Bowl isn't just about the big game, it's also about big money.
00:13New Orleans is expected to get a half-a-billion-dollar boost at the host city, and it all starts
00:18with a ticket to the big game.
00:20According to StubHub, the cheapest ticket to Sunday's game is hovering around $3,300,
00:25and that's just to get in the door.
00:2783,000 fans are expected to cram the Caesars Superdome for Super Bowl LIII.
00:32Tourists are expected to spend roughly $300 on average across four days on just food and
00:38drinks.
00:39That number seems a little low, but have you been out to a bar or restaurant lately?
00:43Hotels are another expense.
00:44The lowest daily rate for a room during Super Bowl weekend comes in at around $212.
00:50The Super Bowl money train doesn't stop in New Orleans.
00:53Nearly 114 million people will take part in a viewing party.
00:56Roughly 18 million people plan to catch the game at a local restaurant or bar.
01:01A record 123.4 million watched the championship game in 2024.
01:07There were 7 million average streams, with 21.8 million pairs of viewing eyeballs.
01:12No matter where you watch, there's likely to be food.
01:15$517 million will be spent on soda and other soft drinks, $226 million on whiskey, and
01:22$300 million on beer.
01:2451 million cases of beer are sold on Super Bowl Sunday alone.
01:28As for the food, 1.45 billion chicken wings, 10 million pounds of ribs, 11.2 million pounds
01:36of potato chips, and 304 million pounds of guacamole will all be consumed by the end
01:41of the night.
01:42Pizza deliveries also spike 41 percent.
01:45All said, an average Super Bowl party serves up a feast of about 6,000 calories on average,
01:51making it the second biggest eating day behind Thanksgiving.
01:55Super Bowl Sunday is also a big day for advertisers.
01:58According to ESPN, some 30-second ads during the game cost $8 million, raking in at least
02:04$700 million for Telecaster Fox.
02:08The price for an ad has spiked 200 percent over the past 20 years.
02:12And now, thanks to online viewing, ads can live on to drive brand awareness long after
02:17the game.
02:18There's more than just bragging rights behind who gets to hoist the Vince Lombardi trophy
02:22up in the air.
02:23Last year, the Super Bowl-winning Kansas City Chiefs received $164,000 bonuses per member,
02:29while the losing San Francisco 49ers received $89,000 each.
02:35And there's national stock market implications as well.
02:39According to the Super Bowl Indicator, if the Kansas City Chiefs of the American Football
02:43Conference win, then the stock market will be down for the year.
02:48If the National Football Conference's Philadelphia Eagles win, then the stock market will go
02:53up.
02:54According to WalletHub, this indicator has been right 71 percent of the time.