You may love her, you may hate her. You can't deny Taylor Swift brings some serious viewership to any event.
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00:00Like it or not, the Kansas City Chiefs are headed back to the Super Bowl, and so is Taylor Swift.
00:04A study from LendingTree found the pop stars' appearances in NFL games impacted how a quarter of Americans feel about the NFL.
00:1114% of those surveyed said they've gotten more interested in the league, while 10% said Swift left them changing channels.
00:17And then you add in the Chiefs themselves, with standout stars like Patrick Mahomes and Travis Kelce.
00:22So what happens when you put the most watched people in music and sports in one broadcast?
00:27We got that answer in 2024.
00:28A lot more people watch the game.
00:30Your average regular season NFL game garners about 17.9 million viewers.
00:35And then Swift shows up, launching a rumor mill that saw 27 million views for the Chiefs' match against the Bears on September 24th of 2023.
00:42Excluding streaming events and playoff games, viewership was up 40% on average when Taylor graced the VIP suite.
00:49Apex Marketing even put a dollar sign on Swift's attendance.
00:52They told Front Office Sports she made the Chiefs an estimated $331.5 million in brand value simply by showing up.
00:59Not enough to buy into the Taylor effect.
01:01Okay, then let's take Taylor off the table and look at the 2022 NFL regular season.
01:06The most watched game, the Chiefs vs. the Cincinnati Bengals, made its way to just over 25 million TVs.
01:12To compare, the Chiefs averaged 18.6 million views per game that year.
01:17The 2022 season ended with 115 million people tuning in to Super Bowl 57, watching the Chiefs beat the Philadelphia Eagles.
01:24And that brings us back to 2024.
01:26The Chiefs returned for their second Super Bowl in a row, but now Taylor and her fan base are cheering from the leechers.
01:32Super Bowl 58 becomes the most watched television event since the Apollo 11 moon landing in 1969.
01:38Nielsen estimates over 200 million tuned in during at least one part of the broadcast.
01:43Maybe the numbers peaked to see the halftime performance of eight-time Grammy winner Usher or catch one of the $7 million 30-second ads.
01:49Who knows?
01:50But the Super Bowl reigns as TV's biggest night of the year.
01:53And the Swift-Kelsey love story continues.
01:55So this year could look like just another blank space in the record books.
02:13You