Industri ritel di Indonesia diproyeksi tumbuh 5% pada 2025. Kolaborasi antara ritel modern dan toko tradisional jadi prasyarat memastikan pertumbuhan bisa berkelanjutan di masa mendatang, di saat industri dihadapkan pada tantangan daya beli.
Menteri Perdagangan Budi Santoso menerangkan, pertumbuhan sektor industri ritel ke depan salah satunya didorong oleh kemitraan antara ritel modern dan toko kelontong. Kemitraan strategis dinilai dapat mendorong peningkatan kinerja sektor ritel di Indonesia.
Menurut dia, kolaborasi memungkinkan toko kelontong tradisional yang sebelumnya sering terpinggirkan untuk berkembang bersama dengan ritel modern. Hal ini menghilangkan paradigma persaingan yang ketat dan beralih menjadi mitra yang saling mendukung.
Mendag Budi menjelaskan, penting pula bagi industri ritel memperkuat sisi promosi dan marketing, khususnya untuk mendorong masyarakat mengonsumsi produk-produk dalam negeri. Oleh karena itu, ekosistem perdagangan ritel perlu dibentuk secara terintegrasi untuk mendukung pertumbuhan yang berkualitas di masa mendatang.
Menteri Perdagangan Budi Santoso menerangkan, pertumbuhan sektor industri ritel ke depan salah satunya didorong oleh kemitraan antara ritel modern dan toko kelontong. Kemitraan strategis dinilai dapat mendorong peningkatan kinerja sektor ritel di Indonesia.
Menurut dia, kolaborasi memungkinkan toko kelontong tradisional yang sebelumnya sering terpinggirkan untuk berkembang bersama dengan ritel modern. Hal ini menghilangkan paradigma persaingan yang ketat dan beralih menjadi mitra yang saling mendukung.
Mendag Budi menjelaskan, penting pula bagi industri ritel memperkuat sisi promosi dan marketing, khususnya untuk mendorong masyarakat mengonsumsi produk-produk dalam negeri. Oleh karena itu, ekosistem perdagangan ritel perlu dibentuk secara terintegrasi untuk mendukung pertumbuhan yang berkualitas di masa mendatang.
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TVTranscript
00:00The Ministry of Trade targets that the retail industry will grow by 5% in 2025.
00:20There is a strong fundamental factor, and the increase in domestic consumption will be the main driving force for the growth of the retail industry this year.
00:30The Ministry of Trade targets that the growth of the Indonesian retail industry will grow by 5% in 2025.
00:41Minister of Trade Budi Santoso said, the government will push for a better growth of the national retail industry in 2025.
00:51Minister Budi also asked retail business owners to strengthen their promotion and marketing, especially to encourage the public to consume domestic products.
01:01Therefore, the retail trading ecosystem must be shaped in an integrated way to support quality growth in the future.
01:10In a senior market analyst at the Indonesian Securities Agency, Navan Aci Gusta evaluated, the prospect of the retail sector in Indonesia is very promising.
01:20That is supported by a strong fundamental economy and increased domestic consumption.
01:28Navan said that he bought a house that continues to grow rapidly with an increase in per capita income and solid consumer confidence, becoming the main pillar of the retail industry.
01:39Optimism for the retail industry in 2025 is also based on data from the Consumer Confidence Index and the Retail Stats Index from Bank Indonesia, which consistently shows a positive trend.
01:52Divided Sources, IDX Channel
02:00Yes, Mr. Mister, to discuss our theme this time, the opportunities and challenges of the retail industry.
02:05In 2025, we have been connected through Zoom with Mr. Solehin, Director of Corporate Affairs PT Sumber Alfaria Trijaya TBK or AMRT.
02:15Then he is also the Chairperson of the Indonesian Retail Business Association APRINDO.
02:20Hello, Mr. Solehin, how are you?
02:22Good evening, Mr. Pres.
02:24Thank you for your time, Mr. Solehin.
02:28Let's talk about the development of the retail industry.
02:31First, Mr. Solehin's review.
02:33What is the current condition?
02:36We know that there is a deflation every January.
02:40Then we know that there is a 12% PPN that is not applied, more specifically to luxury goods.
02:46Is this a challenge for our retail industry?
02:50Okay, Mr. Pres, thank you for the question.
02:53As an entrepreneur, of course, you have to have an optimistic soul to achieve something better than before.
03:02Likewise, in 2025, we are optimistic.
03:07The economy is getting better and of course the purchasing power of the people is increasing.
03:13Here is the opportunity for retail business to increase as expected.
03:20Better than the previous years.
03:23So optimism must be a must for an entrepreneur.
03:30Okay, and if we talk about the purchasing power of the people,
03:33as it was in 2024, this has become a hot issue in Indonesia.
03:37So how far has the impact been on the retail industry?
03:41Is there any improvement there or how?
03:45Yes, as an entrepreneur, of course, we continue to observe the shift in the purchasing power of the people.
03:54With things that we also have to prepare in accordance with the demands of consumers.
04:03For example, we know that our economy is a little weak.
04:10So the need of the people for a product has shifted.
04:15What do you mean by shifting?
04:17First, loyalty to the brand has started to decrease a little.
04:23But the consumer's need for the goods they want to use and receive
04:31is no longer an exclusive product.
04:45That is also one of the things we have to observe,
04:51so that retail producers or entrepreneurs can provide the products they need.
04:57Even so, we know that the needs of the product are various brands and prices.
05:06Now it is relative that consumers are looking for a lower or cheaper price.
05:14Okay, so it is related to the availability that is now the focus of the people.
05:19Although from the side of brands or certain products,
05:23there is no longer a specialization there.
05:26Then, if we talk about the realization of retail industry,
05:29if we flashback to 2024, what is the condition?
05:34Is the trend of growth in accordance with the expectations of the retail industry itself?
05:38So it becomes a strong policy to welcome 2025.
05:43Yes, okay.
05:44In the retail industry, the increase in sales or revenue can occur from expansion.
05:53Yes, it can also happen from the increase of the same store.
06:00The existing store compared to the previous year, what is the increase?
06:05Also the total revenue, we rely on expansion.
06:11Indeed, in the business retail format, as we know,
06:16there are several formats, especially in the past,
06:20there is a hypermarket format, there is a supermarket format,
06:25there is a minimarket format, and there is also a convenience store format.
06:29Of course, the four formats that I mentioned earlier are different.
06:35The challenges are also different, of course.
06:38We see that some retail industries with the so-called hypermarket format
06:45are very impactful when the pandemic happened.
06:50Why?
06:51On average, it is in the shopping mall.
06:55And at that time, the shopping mall was not a focus for consumers or the public to go there.
07:06And of course, the impact of that with such a large rental value,
07:16so we see in the business format that I mentioned earlier,
07:22it turns out that there is a little, let's say,
07:26entrepreneurs feel that we do not continue in the business.
07:32It is proven that some business formats that I mentioned earlier
07:36close their doors in some places.
07:42Likewise, other retail business formats,
07:46with the conditions that I mentioned,
07:50how about the so-called minimarket format?
07:54Well, this is different.
07:57I happen to work in a company that continues to expand,
08:03it can maintain the RRP that has been set up before.
08:08As the Director of Corporate Affairs from Sumber Afariatri Jaya Tbk,
08:12how do you see the growth chance?
08:14If growth with the opening of new markets
08:17becomes one of the business lines that becomes a supporter of income for the retirement.
08:23How do you see the chance in 2025?
08:26Yes, our optimism must be the part that needs to be planted
08:31by all of our friends,
08:34both from the management and from anyone at our level in this company.
08:40Well, this optimism is of course one of the capital
08:44for us to work continuously,
08:48because we are a company that maybe in the past the amount was like what,
08:54now it's like what.
08:56So by the size of us,
08:58we do not reduce our efforts to continue to work optimally.
09:02So in the form of service, we always improve.
09:06In the form of service,
09:08how can the consumer shop to our place
09:12by getting the needs of the goods that are needed.
09:16Like the things that we say,
09:18that when shopping for consumer goods,
09:20it is more to the needs of the people.
09:23Okay, Mr. Solin.
09:24One of the challenges of the retail industry at the moment
09:27is to talk about direct sales in the community.
09:31How about digitalization?
09:33Everywhere we know, sales by using social media
09:36or other digital platforms.
09:38Is this also a challenge that can be adapted like that by Perseron?
09:42Or in general, we talk about the national retail industry?
09:46Yes.
09:47Thank you, Bung.
09:48This is an amazing question.
09:50We know that there is a shift from offline to online.
09:56And we make sure that the movement is positive.
10:00It means there is a bigger movement than in previous years,
10:05especially the so-called online.
10:08Because we realize that,
10:10so we prepare all the devices to be able to go there.
10:15Because consumers today don't want to be too troublesome.
10:19In the past, maybe online shopping was still doubtful
10:22about what they bought.
10:24But as time goes by,
10:26people are more and more convinced that online shopping is the same.
10:30So, they are more focused on what products are bought.
10:34So, the cost will be a little different
10:39if they come to a place where they planned to buy 2 or 3 items.
10:44If they go to a place,
10:46maybe they buy more than 3 or 6 or 7 items.
10:51Okay. Is this contrary to the policies of other retail companies
10:55when they want to expand to a number of regions?
10:58But on the one hand, we can go hand in hand with digitalization.
11:02In other words, marketing through online can also work like that.
11:06Mr. Solehin.
11:07Yes. Okay.
11:08So, we observe that
11:11some products that are bought online
11:16I think it's getting better.
11:18It's the same for consumer goods.
11:22But, once again, the increase is different.
11:26Now, if we talk about the department store format,
11:29people shop online, buy clothes, etc.
11:32It's something that is already common.
11:36But for consumer goods,
11:39for example, products that are needed for household needs,
11:43especially in the kitchen, etc.
11:45Are there any? Yes, there are.
11:46But the number is relatively small.
11:48Yes.
11:49As a company,
11:51we must be able to control it
11:53so that we must provide the facilities.
11:56Slowly, I'm sure it will increase.
11:58Like now, the trend is getting longer and longer.
12:02But the big increase is in a certain format.
12:06Like I said earlier, the department store.
12:09People already shop in one place
12:13to spend time.
12:16But they buy online, faster, etc.
12:19That's a consideration.
12:20But when it comes to consumer goods,
12:22I want to say that there is an increase.
12:25And almost all retail companies already have that facility.
12:30Yes, and if we look closely,
12:31there are many retail companies that open their stores
12:34that are closer to residential areas.
12:38Is that one of the strategies?
12:39We will discuss it in the next segment, Mr. Solehin.
12:42We will be a short break.
12:43And, viewers, we will be right back after this.
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