Tempo Eksplainer: Berebut Pasar Penumpang Setelah Taksi Vietnam Xanh SM Masuk Indonesia
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00:00Vietnamese Taxi
00:04The presence of SM taxis has the potential to change the competitive pattern of taxi business in the country.
00:09These Vietnamese-made taxis are considered to have the opportunity to grow the market for big players such as Bluebird, Gojek, and Grab.
00:16Operated by Green and Smart Mobility Joint Stock Company GSM,
00:20SM taxis come with an anti-transportation concept for the environment.
00:24All of them are Vietnamese-made electric vehicles VINFEST series VF-E34 Limo Green.
00:32While SM does not need a long time to penetrate the market since it was launched on December 18, 2024.
00:39The company offers a cheap tariff to attract attention.
00:43The first kilometer of this taxi is priced at Rp. 9,600.
00:47The next kilometer, the taxi tariff is Rp. 5,800.
00:52Global CEO GSM Nguyen Phan Thanh Brujar, competitive tariff and promotion offer during the grand opening
00:58helped Sun SM to increase brand recognition and build the trust of Indonesian customers.
01:05Head of the Industry, Trade and Investment Center, Institute for Development of Economic and Finance or INDEF, Andri Satrio Nugroho,
01:13estimates Sun SM has the potential to attract other taxi companies.
01:17As a comparison, Bluebird estimates the price of Rp. 9,000 for the first kilometer for regular taxis
01:23and Rp. 10,000 for electric taxis.
01:25Meanwhile, online taxi providers such as GoCart and GrabCar apply a minimum cost of around Rp. 10,000.
01:34Andri says Sun SM has room to offer a cheap tariff because this taxi company has its own fleet.
01:40VINFEST is a subsidiary of VIN Group, which is now led by Pham Nhat Phong.
01:44Vietnamese entrepreneurs value building Sun SM and operating the taxi for the first time in Hanoi and Ho Chi Minh City in 2023.
01:53Sun SM's expansion is based on VINFEST electric car marketing.
01:57The synergy of these two companies can reduce the company's operating costs.
02:04If the number of Sun SM vehicles continues to increase, Andri estimates the market for other taxi service companies such as Bluebird can change.
02:11GSM has mentioned their plan to provide 10,000 units by the end of 2025.
02:17Even so, according to Andri, other taxi business players still have a chance to defend their customers.
02:23One way is to improve service to passengers, including ensuring the safety and comfort of the vehicle.
02:30Director-Center of Economic and Law Studies, or CELIOS, Neelul Huda, said that Sun SM not only has a chance to compete with conventional taxis such as Bluebird.
02:42Online taxi services such as Go-Kart and Grab-Kart can also compete.
02:46Because Sun SM services can not only be accessed directly, but also through applications at a fairly competitive price.
02:52Huda argued that other taxi service companies must immediately strive to provide the best service at a reasonable price.
03:01The presence of Sun SM does not make Bluebird nervous.
03:04At TEMPO, Chief Executive Officer of Bluebird, TBK, Adrianto Joko Sutono, said he was still optimistic about his company's business.
03:11Experience operating in Indonesia for more than half a century, he said, proves the quality of company service.
03:17The quality of value that will still be offered to their customers.
03:23One way is to always try to be relevant to the needs of people's mobility.
03:28Bluebird, for example, uses a multi-channel strategy that allows customers to order taxis from various channels,
03:34from taxi stands, telephones, applications, or directly stop taxis on the road.
03:39The company also opens partnerships with various financial institutions to facilitate payment.
03:45Meanwhile, Indonesian Grab Mobility and Logistics Directorate, Tias Widia Stuti,
03:51also announced plans to increase the number of their electric vehicles.
03:55Grab has been operating electric vehicles since 2019.
03:59A total of 10,000 electric vehicles, two-wheeled and four-wheeled, owned by the company's partners,
04:04operating until mid-2024.
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