Ibabalik na P400-M na branding budget ng DOT, gagamitin para higit na maipakilala ang Pilipinas sa buong mundo
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NewsTranscript
00:00The Department of Tourism, along with the reinstatement of their 400 Million Pesos Branding Project or BUDGET,
00:08promised to strengthen its marketing and promotion strategies to attract more tourists.
00:16In a statement of Radyo Pilipinas to Tourism Secretary Cristina Frasco,
00:20she said that the Philippines will strengthen its tourism branding in other countries,
00:26particularly in Europe and the Middle East, which are potential tourism markets.
00:31The Department of Tourism will also not neglect other primary source markets,
00:36such as South Korea, Japan, and the United States.
00:40The DOT is also working together with the Department of Transportation and Tourism
00:48to improve the arrival experience of tourists and to increase the capacity of flights to the country.
00:56Meanwhile, the DOT is already planning to expand the visa policies for the Indian National Tourists.
01:03This is a big help to increase the number of international tourists visiting the Philippines.
01:11We have coordinated with the NNIC, the private operator,
01:16and also with the Department of Transportation to continue our coordination
01:21so that we can make sure that the arrival experience of our tourists will vastly improve.
01:26We're also very interested in making sure that the capacities of the Philippines
01:31that receives visitors continues to increase because this is one of our challenges,
01:36especially in terms of the availability of flights and seats coming into the country.