On the latest episode of Shop Essence Live in Partnership with The New Voices Family, we talk to Vie Beauty Founder, Jasmine Lewis. Jasmine is an esthetician with 8 years of experience and a biology degree from Clemson University.
She created Vie Beauty to elevate skincare into beauty rituals that hydrate, replenish, and restore dry, sensitive, and dehydrated skin while championing beauty equity. Their flagship product, 30ROSES Hydrating Rose Water, delivers hydration, can help set makeup, and can be used to refresh you throughout the day. The beautifully designed glass bottles add a splash of luxury to any vanity, making it a beautiful gift for your girls for Galentine's Day!
Watch the video for more info!
She created Vie Beauty to elevate skincare into beauty rituals that hydrate, replenish, and restore dry, sensitive, and dehydrated skin while championing beauty equity. Their flagship product, 30ROSES Hydrating Rose Water, delivers hydration, can help set makeup, and can be used to refresh you throughout the day. The beautifully designed glass bottles add a splash of luxury to any vanity, making it a beautiful gift for your girls for Galentine's Day!
Watch the video for more info!
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LifestyleTranscript
00:00Hello, hello, and welcome to another episode of Shop Essence Live.
00:04We are in a new year and you know, I promised myself I need to do something
00:08for myself every single day.
00:10Give me a little, just a little spritz of luxury, a little spritz of self-care
00:16and beauty.
00:17And when I tell you this next entrepreneur has got us covered in this
00:22department with V Beauty.
00:24Everybody.
00:25Welcome Jasmine Lewis.
00:29Hey, hey.
00:32Oh my gosh.
00:33First of all, when I got your packaging, I was already in love because
00:38it's just so beautiful.
00:40I didn't even know what was inside.
00:41I was just like, I cannot wait to put this on my vanity because it is
00:45going to step it up so much.
00:47And if I'm not, I'm not going to teach y'all but this is what I'm talking
00:50about.
00:51Like look at how gorgeous that is.
00:53So before we get into the product though, I know right?
00:55I just want to like keep it there the whole time.
00:57Before we get into the products, why don't you tell everyone about
01:01V Beauty?
01:02How you came up with this amazing brand?
01:06Okay, so I am actually a statistician and I started from the, as a beauty
01:12professional and then transitioned over into a beauty founder in 2020.
01:17And that is when we launched 30 Roses, which is a hydrating facial rose
01:23water that is curated for dry, sensitized and dehydrated skin.
01:28So my whole thing when it comes to skincare is simplifying skincare and
01:33also leading with hydration.
01:35A lot of the times people don't know the proper things to take care of
01:38their skin.
01:39So they're doing things that are either going to strip the barrier as
01:43opposed to hydrating moisture and providing restoration to it.
01:49So that is why we have the rose water.
01:52It's easy to merge within a current routine and it's something that does
01:57not feel overwhelming, but it's also beautiful and gets it on your
02:00vanity as a gentle reminder to do your skincare.
02:04Oh, I love it.
02:06Wow.
02:06And that esthetician background is so, so important.
02:10So you're really, really coming in with the foundation of making sure
02:14that our skin is taken care of, which I absolutely love.
02:17Now, me personally, I love rose water just because it smells so
02:21beautiful, like it smells so good.
02:23But what are some of the properties that people might not know are the
02:27benefits of rose water and making that a part of your beauty routine?
02:31So rose water helps with inflammation.
02:33So like if you have any redness, it'll help with kind of reducing any
02:36type of redness.
02:37It goes like way, way, way back into like ancient times, like the women
02:41used to bathe in rose water to kind of help with their skin and everything
02:45like that.
02:46So it helps with inflammation.
02:48It'll help to restore moisture.
02:50It'll provide hydration into the skin, especially when you start to pack
02:54it in between each routine.
02:56And it's something that you don't have to use with the moisturizer.
03:00You don't have to use it with a cleanser.
03:03You can use it just as a gentle refresh.
03:04So like I have on makeup right now.
03:06I could just go in and just spray and it'll be okay.
03:11Now this I love and I was at a shoot.
03:14I was at an all-day shoot yesterday.
03:16And you know, when we step out, you just like you're all done up and then
03:20like five hours in it's just like it was rough.
03:23So if I had this in my purse, the things that we can do to just like look
03:28refreshed and I'm glad that you mentioned that you have a full face of
03:31makeup on.
03:33Can you talk a little bit about the process and like I'm starting my day.
03:37What are the times that I can use it?
03:39Should I use it before I put foundation on or have a full face of makeup
03:43and then put it on and I'm going to treat myself to some spritz as you
03:45go through all that.
03:47So with the product you can with 30 Roses, you can use it before and
03:52within the whole routine.
03:53So what I'll typically do is I'll cleanse my face and then I'll spritz
03:59on by just to kind of give it some hydration and then I'll put on my
04:03foundation, my primer and everything like that.
04:06And then when I finish my makeup, I will go in and spritz again.
04:10And then another hack that I really really do love about it is going into
04:15like dampen the makeup brushes with it.
04:18So I would go in and I'll just kind of spray.
04:21I wish I had my makeup brush, but I'll go and I'll spray.
04:26I have one but it's fine.
04:27I'll go in and I'll spray the makeup brush to kind of like, you know,
04:33correct my makeup and things like that.
04:36No, that's perfect.
04:38Listen, we in real life right now.
04:40Okay, Jasmine.
04:42I'm not worried about the dog in the background.
04:44Don't you worry about because my kids are going to be home from school.
04:47They're going to start barking too.
04:48So it's fine.
04:49But no, I love that little hack about makeup brushes because yes, I have
04:55friends that are makeup artists and they like to dampen their makeup
04:58brushes and it just like the blend it becomes so perfect when you do it
05:04that way.
05:05So I love it.
05:05Can you go through, you know, product by product because I know I have
05:10two different sizes of the rose water.
05:13If you didn't kind of talk about, you know, each one and what the sizes
05:17are and kind of what else is available at your website.
05:20Yes, I sure can.
05:21So they actually come packaged in these pink boxes.
05:25So the large size is 85 milliliters and a lot of people don't know it
05:30is still safe to travel because it's under the three ounces, but a lot
05:35of people choose not to travel with it just because the way of it, you
05:40know, they kind of want things that are going to be more travel-friendly
05:43because stick it in your purse in your bag and then the mini which is
05:48the mini version of 30 roses is this size and it fits perfectly like in
05:53your purse in a bag or however you would like and then also it comes
05:59in a set as well.
06:01So the set is both bottles together.
06:06So cute.
06:08Oh my gosh.
06:08This is a great gift.
06:10The set is such a great gift, especially as Valentine's Day is coming
06:15up or if you have any good girlfriends and you want to give them for
06:18Valentine's Day.
06:19It's the perfect, perfect, perfect gift.
06:24Yes, she's right y'all.
06:25And when I tell you especially like if you're a girly girl or a girl's
06:30girl when you wake up in the morning and you walk to your vanity, that's
06:35something that you see and you start your day with every single day.
06:38Imagine these beautiful glass.
06:43They are glass like you guys can't feel them now, but this is high high
06:46quality with the sparkly gold like that would look beautiful by itself.
06:52But then the actual refresher and I know for myself, especially in the
06:56winter time.
06:57My skin is like the Sahara Desert.
06:59It is a dry and you guys can already see like I did a little spritz and
07:04the difference that it made for me and I have like this glow going on.
07:09When I tell you before I did it, it was like it was dry.
07:13So this is a really, really great product for refreshing and all those
07:17properties.
07:17I don't even know like inflammation and all those things.
07:20That is so so great.
07:21I'm telling you the esthetician telling us so what we should be doing in
07:26the product.
07:28So this is not all that you have to offer.
07:29Can you talk about your other products that you have available as well?
07:33Yes, so interesting enough.
07:41Go and open it because I think he's crying because I'm like right here.
07:45Okay.
07:45All right.
07:46So why don't you go and do that?
07:48Okay, hold on.
07:50Don't worry about it.
07:50We'll let you do that and I'm going to remind you guys you are watching
07:55shop essence live.
07:56I am your host Noni Donovan Stephanie Noni Donovan by the way, and this
08:02is a weekly show that we do in partnership with the new voices family
08:06and every single week.
08:09We are bringing you two new black owned brands.
08:12This is how we keep generational wealth in our community.
08:16These products are so absolutely amazing.
08:20They're made for us with intentionality by us.
08:24And if you want to learn about new brands every single week, come on down
08:30to essence.com slash shopping and there you'll even find a playlist of all
08:34of our past episodes that you can go directly to these websites to buy as
08:38well.
08:39And we have Jasmine who is back.
08:43Yeah, as the other products that are available.
08:49Absolutely.
08:49So we have 30 cool down is interesting because we actually launched this
08:55during essence fest last year.
08:57It is a facial.
09:00It's like a beauty product.
09:02So think of a misting fan means 30 roses in one and so has three settings
09:09and missed out the rose water is a really good cool setting.
09:15And it smells so good.
09:17It feels lovely on the skin.
09:18So just imagine walking out is hot.
09:22You want to cool down.
09:24You can still nourish your skin while you're traveling or in the airport.
09:29You're trying to refresh the skin.
09:31It's a really good way to do that.
09:32Then it come in like these beautiful like hot pink flocking bags.
09:37So cute.
09:38Let me tell you if you come to an essence festival where it feels like is
09:43125 degrees outside.
09:46You are missing out.
09:47If you don't get you one of those misting fans.
09:49I definitely have to get one.
09:52Yeah, it'll be a new refresh design by the time we come back this year.
09:57So I'm really excited to debut that as well.
10:02So good.
10:03All right.
10:04So this show as I mentioned before is in partnership with the new voices
10:08family, which you are a member of you talk a little bit about what it has
10:12been like being a part of that great community.
10:16My experience has been absolutely amazing.
10:19I've been able to have experiences at Essence Festival for the first time
10:23like last year where I was able to pop up in my founder hour and talk about
10:28the brand and introduce the brand to new people as well as I'm in the
10:33Madame CJ Walker program.
10:35And what I really do love about the program is the mentorship and
10:40community.
10:41I'm really really big on community.
10:43We're rooted in community with V Beauty and I love having a cohort of
10:48other founders that are building towards a similar mission and go to
10:52something better and that is something that is just like really important
10:56to me and I just love it because you know, our shoppers aren't and that's
11:01that's pretty much what we're doing every day and being surrounded around
11:07excellence is just going to breed more excellence.
11:10Oh, I love love love this.
11:13So if you're an entrepreneur and you're watching at home and I hear it all
11:18the time from founders like when you don't have a community being an
11:21entrepreneur can be very very lonely.
11:24So imagine having this community where you're looking to your left and you
11:27have this incredible brand there that is scaled beyond measure and looking
11:31to your other side and it's somebody that's just starting out.
11:35It's such a great community.
11:37They have great mentorship.
11:38So I encourage you if you have a business even thinking about a business
11:43check out newvoicesfamily.com join.
11:45It is free to join.
11:47So I could be talking to you in a few months.
11:49You never know.
11:50So take a chance on yourself and check out new voices family.
11:55Jasmine.
11:56It's been so great to have you on.
11:58I am so excited to make the beauty a part of my everyday life.
12:03I mean the day with this making sure that we do something in our day to take
12:08care of ourselves and start off on the good foot and the good fabulous foot
12:12at that.
12:15Thank you for it.
12:16Thank you for joining us.
12:17I hope I see you at essence festival.
12:19You definitely will.
12:23All right.