Now in its 101st edition, the Brussels Motor Show is currently enjoying incredible turnout, as it continues to be one of the most highly anticipated events on the international automotive scene. And on this prestigious stage, the Lancia brand has been able to set itself apart with its latest additions, which feature the perfect combination of tradition, innovation, and timeless design.
The large crowd has gathered in droves around the Italian brand’s stand to admire the New Ypsilon, available in Hybrid and Electric versions, and the bold Ypsilon Rally 4 HF, a symbol of Lancia’s return to the rally world. Moreover, the public gave an equally warm reception to Lancia CEO Luca Napolitano and rally legend Miki Biasion, the star of the press conference held on January 10th.
On the occasion reserved for the international press and industry professionals, Lancia’s top manager reflected on the brand’s Renaissance, i.e., the strategic plan launched in 2021 which allowed the brand to make a prestigious return to the European premium market. In particular, Napolitano pointed how the brand has kept all of the promises it has made, starting with last April’s launch of the first vehicle of the Lancia’s new era: the New Ypsilon, which continues to be warmly received wherever it goes.
The large crowd has gathered in droves around the Italian brand’s stand to admire the New Ypsilon, available in Hybrid and Electric versions, and the bold Ypsilon Rally 4 HF, a symbol of Lancia’s return to the rally world. Moreover, the public gave an equally warm reception to Lancia CEO Luca Napolitano and rally legend Miki Biasion, the star of the press conference held on January 10th.
On the occasion reserved for the international press and industry professionals, Lancia’s top manager reflected on the brand’s Renaissance, i.e., the strategic plan launched in 2021 which allowed the brand to make a prestigious return to the European premium market. In particular, Napolitano pointed how the brand has kept all of the promises it has made, starting with last April’s launch of the first vehicle of the Lancia’s new era: the New Ypsilon, which continues to be warmly received wherever it goes.
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