The NFL, NBA, Major League Baseball, NHL, WNBA and others unveiling the LA Strong campaign together with sports merchandise platform Fanatics.
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00:00All 16 Los Angeles professional sports teams coming together to help the victims of the Los Angeles fires.
00:06The NFL, NBA, Major League Baseball, NHL, WNBA and others unveiling the L.A. Strong campaign
00:14together with sports merchandise platform Fanatics.
00:18The merch featuring each team's logo and the words L.A. Strong are available on each team and league official online shop
00:27as well as Fanatics.com.
00:30T-shirts cost $35, sweatshirts $75, all proceeds going directly to the American Red Cross and the Los Angeles Fire Department.
00:39Fanatics CEO Michael Rubens says the company is separately donating $3 million in merchandise to those who've lost their homes
00:47and looking to help those who lost precious sports memorabilia such as items signed by the late Kobe Bryant.