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00:00In coffee farms, you see a lot of alaichar. Is it an integrated way of farming?
00:07How do you see the possibility of alaichar?
00:10There is a possibility of alaichar.
00:15In 1978, I saw that the Machkund soil conservation farm
00:23used alaichar in a very miraculous way and it was very dry.
00:27I was inspired by this coffee farm and the alaichar line.
00:32If you go to Karnataka or Kerala,
00:35you will find a lot of alaichar in the Western Ghats.
00:42In Kerala, we have the Indian Kadamum Research Institute.
00:49We have planted seeds and green gold on the edge of the hill.
00:58I have planted alaichar for the last 600 years.
01:02I have seen that there is a lot of possibility of alaichar.
01:06Although I have kept alaichar only in organic practice,
01:11I have seen alaichar everywhere in the rainy season.
01:18I have learned that alaichar is very good for processing.
01:24Alaichar is not sold in bulk.
01:27It is sold in packets in the season when tourists come.
01:35If the wholesale price of alaichar is Rs. 25,000,
01:41the market price is Rs. 35,000-40,000.
01:49We want to sell alaichar at a price of Rs. 80,000-80,000.
01:54The customers who come to our shop should know that alaichar is very good.
02:00Is it a coffee farm alaichar?
02:01Yes, it is a coffee farm alaichar.
02:04We know that alaichar is 2500 feet above sea level.
02:12Alaichar is not available in the plain.
02:15We need alaichar in the shade.
02:16We have planted alaichar in the shade of the coffee field.
02:24We get alaichar from all the nutrients in the soil.

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