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Jamie M. Gentoso, CEO of US Cement Operations at LafargeHolcim is an accomplished leader & engineer. She is responsible for all cement product lines, overseeing 3,200 employees, plants & terminals.
About EarthxCEO:
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EarthX is a media company dedicated to inspiring people to care about the planet. We take an omni channel approach to reach audiences of every age through its robust 24/7 linear channel distributed across cable and FAST outlets, along with dynamic, solution oriented short form content on social and digital platforms. EarthX is home to original series, documentaries and snackable content that offer sustainable solutions to environmental challenges. EarthX is the only network that delivers entertaining and inspiring topics that impact and inspire our lives on climate and sustainability.
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Jamie M. Gentoso, CEO of US Cement Operations at LafargeHolcim is an accomplished leader & engineer. She is responsible for all cement product lines, overseeing 3,200 employees, plants & terminals.
About EarthxCEO:
Compelling stories from top business leaders across a variety of different industries. They share the belief that financial success is only one side of the equation and work to achieve a triple bottom line, People, Profit and Planet.
EarthX
Love Our Planet.
The Official Network of Earth Day.
About Us:
At EarthX, we believe our planet is a pretty special place. The people, landscapes, and critters are likely unique to the entire universe, so we consider ourselves lucky to be here. We are committed to protecting the environment by inspiring conservation and sustainability, and our programming along with our range of expert hosts support this mission. We’re glad you’re with us.
EarthX is a media company dedicated to inspiring people to care about the planet. We take an omni channel approach to reach audiences of every age through its robust 24/7 linear channel distributed across cable and FAST outlets, along with dynamic, solution oriented short form content on social and digital platforms. EarthX is home to original series, documentaries and snackable content that offer sustainable solutions to environmental challenges. EarthX is the only network that delivers entertaining and inspiring topics that impact and inspire our lives on climate and sustainability.
EarthX Website: https://earthxmedia.com/
Follow Us:
Instagram: https://www.instagram.com/earthxmedia/
LinkedIn: https://www.linkedin.com/company/earthxmedia
Facebook: https://www.facebook.com/EarthXMedia/
TikTok: https://www.tiktok.com/@earthxmedia
YouTube: https://www.youtube.com/@EarthXMedia
How to watch:
United States:
- Spectrum
- AT&T U-verse (1267)
- DIRECTV (267)
- Philo
- FuboTV
- Plex
- Fire TV
#EarthDay #Environment #Sustainability #EcoFriendly #Conservation #EarthX
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TVTranscript
00:00Hello, everybody, and welcome to EarthX CEO.
00:05This is a weekly series on EarthX TV, and each week we speak with business presidents
00:12and CEOs about their leadership on sustainability and climate change issues.
00:19I'm Bob Perciasepe, the president of the Center for Climate and Energy Solutions and the host
00:24for today's show.
00:26With us today is Jamie Gentoso.
00:29Jamie is CEO of U.S. Cement at Lafarge Wholesome, and this is a very big operation in the United
00:36States and part of a larger operation globally with Lafarge Wholesome.
00:42In the U.S. alone, I believe there's over 3,000 employees, 13 cement plants, and over
00:50100 distribution terminals.
00:54Jamie started with Wholesome and as the industry continued to grow and consolidate, has remained
01:02in this leadership position starting in 2018.
01:08Jamie has a master's degree in engineering and a master's degree in business administration
01:15and has spent quite a bit of time in Ann Arbor, Michigan at the University of Michigan to
01:18accomplish those two things.
01:21So welcome, Jamie.
01:22Oh, thank you for having me.
01:24I really appreciate the opportunity to be here to talk about what Lafarge Wholesome
01:29is doing, the cement industry as a whole, and maybe change some perceptions about the
01:35industry.
01:36Wonderful.
01:37Well, we'll get into that shortly, but whenever I'm talking, and you and I I think have had
01:44a chance to do this before, whenever I'm talking about this industry and its importance, which
01:50we will get into, I often ask right at the beginning, and you know this is coming, what
01:55is the difference between cement and concrete?
01:58Because I think we have a very mixed audience that will be watching this, and I think it's
02:02important for people to understand what those two things are.
02:06Yeah, so there's a huge difference between cement and concrete.
02:10So cement is a powder, and it's actually what we make in our facilities.
02:13And you take cement and you mix it with aggregates, sand, and water, and sometimes some special
02:19chemicals to give it special properties, and that's how you make concrete.
02:23And concrete happens to be the second most consumed product in the world next to water.
02:28It is one of the best building materials that are out there.
02:31It connects us, it shelters us, it gives us clean drinking water.
02:36So it's literally impossible to imagine a world without concrete.
02:40It touches your life on a daily basis.
02:42So a life with concrete, not a life with cement.
02:45I would challenge you to build a building out of cement, it would just blow away.
02:50So concrete is the actual material that we all see and feel every day.
02:57Well thanks, thanks for making sure that we're all aligned on that.
03:03And I think it's an important distinction, because I mean you can't do one without the
03:06other is another important part of this.
03:10And so the other important part, particularly for our conversation today, is the making
03:17of cement, and then the concrete, has with it energy demands, materials demands, and
03:26as we might expect, greenhouse gas emission impacts.
03:31Globally, maybe seven to eight percent of global greenhouse gases.
03:36In the United States, I think it's between one and two percent of our greenhouse gas
03:40emissions.
03:42Either way, or no matter how you look at it, all of these businesses around the world are
03:49looking at how they can reduce their carbon footprint.
03:54And Lafarge-Hulson U.S. cement is no different.
03:57And Jamie, one of the things I want to get to right away in our conversation, other than
04:02cement and concrete, is the net zero roadmap that U.S. cement is part of in the Lafarge-Hulson
04:11family, and where that is leading you all, and what is involved with it.
04:18Yeah, so if I could back up and talk a little bit about the manufacture of cement, and why
04:23we have a CO2, I guess, issue.
04:26So the fundamental raw material in cement is limestone.
04:33So about 75 percent of the makeup is limestone, which is CaCO3.
04:37And we heat that up, and as you mentioned, we're very energy intensive, to 2,700 degrees
04:42Fahrenheit.
04:43And when we do that, we release a CO2 in order to get free lime, which is CaO.
04:49So in the end, we have what we call process emissions, which are fact of life emissions
04:54for the manufacture of cement.
04:56We will never get rid of them as long as we use limestone.
04:59And then we have combustion emissions.
05:01And those are the emissions related to heating it up to 2,700 degrees.
05:05So as we look at ways to reduce our carbon footprint, we look at both sides of that equation,
05:11the process emissions and the combustion emissions.
05:14So we are doing many things, you know, amongst, to start at the very beginning, I guess, first,
05:21we've invested over the last 10 years, almost a billion dollars in our operations in order
05:26to modernize them.
05:28So this means that we are moving from the older, more energy intensive kiln mines and
05:34such over to less energy intensive so that we are using less fuel in the manufacture.
05:40Also another fundamental part of our business is the use of waste materials.
05:46So we actually can use waste raw materials.
05:49So several waste streams can work for us as raw materials, as well as fuels.
05:54So we've invested heavily.
05:56We have a wholly owned group called Geocycle who identifies waste stream for us.
06:01So one example that I like to talk about, because it's completely relatable for a lot
06:05of people, is we've looked at waste stream eggshells.
06:12So the pharmaceutical industry, as they make vaccines, they use a lot of eggs and they
06:19have a lot of waste.
06:20So literally we can take three to four dump trucks full a week, sometimes more.
06:27And these eggshells have a calcium value, so they can be used for raw material, or they
06:32also have a calorific value and they could be used for fuel.
06:36So we identify these waste streams and we divert them from landfills and we're able
06:40to not mine materials out of the earth.
06:43So that's one of the key things that we look at too.
06:47And then as we move on, we look at the rest of our manufacture.
06:51The clinker, the manufacture of clinker is actually what the CO2, the process emissions
06:56come from.
06:57So we focus very hard on trying to reduce our clinker factor.
07:01So there we're trying to identify other supplementary cementitious materials that can take the place
07:06of cement and concrete and still be very durable.
07:09So we can grind those into cement and make good performance cements that have a lower
07:13clinker factor and low CO2 factor.
07:18Beyond that, renewable energy is a big focus for us as well.
07:22We have just, we're about to turn on a solar farm at our plant in Hagerstown.
07:25We just started up wind turbines at our plant in Paulding, Ohio.
07:29And I have a goal for us within the next five years to be on completely renewable energy,
07:34so off the grid.
07:35And I think it's entirely possible.
07:38So as we talk about what Lafarge Holcim announced as a group just last Monday, that we will
07:45be net zero by 2050, it is completely possible.
07:50We have many ways in which we are doing that.
07:52I mean, luckily for us, this is something I've been CEO now since 2018, as you mentioned.
07:57As soon as I joined back with the company, so I'd left for a period of time, I've said,
08:03where are we at from a sustainability perspective?
08:05I know we're not getting the pressure to do these things, but we need to start acting,
08:09right?
08:11We've been doing things along the way, but we need to accelerate this because looking
08:15at what's happening to the earth and knowing that in the future, we will be forced if we
08:20don't do it ourselves, we need to start down this path and accelerate it quickly.
08:25So the net zero announcement was a great thing for, from my perspective, I could not be more
08:32proud of my company knowing that we can get there.
08:35We have aggressive targets for 2030.
08:37So I think that, and that means by 2030, what we've said is we'll reduce another 40%.
08:43So since 1990, we've reduced 30%.
08:46We plan to reduce another 40%, reduced by 40% by 2030.
08:52And then eventually we'll be at zero by 2050.
08:55Well, those are pretty impressive goals.
09:01And what makes me very excited, Jamie, is to hear you say, and those are totally doable.
09:08They're going to require innovation.
09:09They're going to require a lot of transformation in the industry.
09:13And you've identified a number of things that are going on, and particularly the difference
09:17between the heat you need in the kiln, and then also the off-gassing, so to speak, of
09:24the carbon dioxide as you bake that off to create the lime, which is a main part in that
09:31process.
09:34And even if you were running a system on 100% renewable energy, as long as you're using
09:42calcium carbonate, you would still bake off the carbon dioxide.
09:47So what is the company looking at for those types of emissions?
09:53You talked about mixing in some alternative materials, but ultimately there's still always
09:58going to be that part of it, as you point out, which is almost half of the greenhouse
10:04gas emissions.
10:05Yeah.
10:06So we have engaged at our plant in Portland, Colorado, in a carbon capture study.
10:13So we've done the scoping study, and recently, just a couple weeks back, we received funding
10:19from the DOE to continue the work on this project, so significant funding that'll allow
10:25us to really do the engineering and better understand exactly what we will need.
10:29And this is no small feat.
10:31So at this plant, we will be looking at capturing 6,000 tons per day of CO2, and this is also
10:38not inexpensive.
10:40So our first, I guess, glance at this is likely somewhere around $300 million, which for businesses
10:47you can expect, and I hate to put it this way, but no value add, right?
10:53We're simply taking what we're emitting and we're doing something with it.
10:57So $300 million of essentially some cost to capture our CO2.
11:03So for a business, it is extremely important that there be much more research done in this
11:11area.
11:12From our perspective, we need to be able to capture, we don't want to pass on costs of
11:17CO2.
11:18The world, as I mentioned in the beginning, concrete is a, we need it for society.
11:25Everything in society needs to be able to afford it too.
11:27So we need much more research in the area of carbon capture and utilization.
11:32It's also interesting is we've embarked on a couple of new products out there.
11:38So one being a product called Solidus Cement that actually utilizes CO2 in its curing process.
11:45So it consumes about a third of a ton of CO2 as it cures, which, yeah, a third of a ton
11:51of CO2 as it cures per ton of cement, which is significant.
11:55There's no other technology that's out there that's doing that.
11:58But the problem is, is right now in the marketplace is there's not CO2 available.
12:03So we can purchase food grade CO2 for use, and that is currently what we do, but that's
12:11not the ultimate solution.
12:12We want to make it circular.
12:14So if we're going to produce things like Solidus Cement, we want to be able to take the CO2
12:18that we actually produce as we make it and utilize it to cure it.
12:23So good.
12:24So to use some of the captured CO2 in addition to maybe sequestering it in the earth, you
12:31could actually be doing some, in this case, probably prefab cement form or concrete forms.
12:39Yes.
12:40Yeah.
12:41Yeah.
12:42So we're talking a little bit about, well, the energy you need to heat, which there's
12:49a lot of different ways to do that, biofuels, maybe a mix of renewables, maybe hydrogen
12:54someday.
12:55Then there's capturing the carbon that comes off the actual process, and you have those
13:00two things that you brought up.
13:02And then you're also looking at the product itself and maybe part of a solution.
13:09So as you're looking at all that, and you've sort of indicated this already, but one of
13:14the things that I think is really important for, I think, the listeners and the watchers
13:19to know is, what is the motivation?
13:24You mentioned one sort of a little bit, like maybe we're going to get forced to do this
13:28some, but I think there's more to it than that.
13:32And maybe you could talk a little about even your personal view about sustainability and
13:38how important it is to you as a leader of this company.
13:41Yeah.
13:42So I started with Wholesam 20 years back, and I was a tech service engineer for us.
13:48And we, at that time, had started to push products like fly ash and slag cement.
13:54And so these are two supplementary cementitious materials.
13:58And it was when I started to grow my love for sustainability, I got deep into lead building,
14:03and really understanding what we were doing as an industry, emitting CO2, when we had
14:09other alternatives.
14:10And it was interesting to me, and as an engineer myself, it's difficult to look and really
14:17understand when, from the outside, I should say, when people have alternatives that work,
14:24why they wouldn't investigate them when you can have such a smaller CO2 footprint.
14:30But it's difficult in the industry, right?
14:32Our products hold up buildings, hundreds of stories of buildings, and there's people that
14:37are in those buildings.
14:38So looking at and using different products is a challenge.
14:44But way back then, I started to understand, hey, the Earth's resources are finite.
14:49No matter if you believe in climate change or not, we shouldn't be mining things out
14:54of the Earth if we don't have to.
14:55If there are waste materials that we can use, we should be using them.
14:59So personally, I became very engaged from a sustainability perspective, even moving
15:04on into the chemical side of the business, realizing that we could really make a difference
15:09by having good chemicals that provided great properties to concrete that allowed us to
15:14reduce the cementitious element within concrete.
15:17So I guess throughout my career, I've been really engaged in the sustainability aspect.
15:23And again, just the thought that the Earth's resources are finite, and that if we don't
15:29have to, if we can reuse materials and use less cement and emit less CO2, that we're
15:34just short, right?
15:35A personal responsibility type thing.
15:38And then, of course, I have three children that are ages 11, 10, and 8.
15:45And for them, I think it's important that they know that their mother, you know, when
15:51you start to see a lot of the bad press about the concrete industry, and that it's the world's
15:55worst material, and the biggest polluters, and all of that, you know, I'm very proud
15:59of what I do every day.
16:00And I want our 70,000 employees throughout the world, and actually we have 7,000 employees
16:06in the US, but only 3,000 of them are incident, but I want them to be proud of what they do
16:11every day.
16:12And, you know, to me, again, as a leader in this industry, it's really important that
16:18Lafarge Wilson came out with this net zero promise, and that we lead the rest of the
16:23industry in the same direction, and be very proud of where we're going.
16:29Yeah, those are very strong, and important, and self-motivating.
16:40I wonder, what is it like when you're out at your facilities and you're talking to the
16:47younger employees, are they feeling these pressures as well, and are they looking to
16:53you and the leadership to help them be able to see that kind of a sustainable future?
17:00Absolutely.
17:01So, I think definitely with some of the younger generations, you know, they're very concerned
17:05about, you know, what we are doing as a company, and our impact on the earth.
17:10So, you know, like I mentioned, I had a, from the beginning when I joined, quickly built
17:15our sustainability agenda, started pushing toward that.
17:18But I think when it comes from the very top, so our global CEO saying we will be net zero
17:24by 2050, it's something that's, you know, everybody can then rally behind.
17:29I think in the end gives us a bit of a new purpose in terms of, you know, where we are
17:34and who we are as Lafarge Wilson.
17:37And then, you know, also when you think about a company that you want to work for, and if
17:42you really want to make an impact, come work for a company with a large carbon footprint,
17:47right?
17:48Help us make a big difference.
17:49Don't go work for a company with a small carbon footprint.
17:53Because I think in the end, as we look at, you talk about we reduce 30%, we reduce 40%,
17:58and then it's that last bit that I think is going to be the most difficult, and that we
18:02need the best people working for us to help us get there.
18:07Well, you know, kudos for that kind of thinking and the pushing forward.
18:13So we've talked a little bit about what you're doing, perhaps in Colorado, and how you're
18:19viewing this personally, and also, you know, the pride you and the employees have in the
18:25materials they're producing to help society, you know, have homes and businesses and roads
18:33and playgrounds.
18:35All these things where we see cement being used to make concrete.
18:42What kind of public policies do you see being able to help?
18:49You know, we often used to think about public policies that would be out there just telling
18:53businesses what they should be doing.
18:55Here, we have a situation like yourself and Lafarge, Holcim, and U.S. Cement, where you
19:02want to reduce your carbon footprint.
19:05And so, you know, and you sort of alluded to R&D a little bit before, but what kind
19:09of policies you think could happen at a state, but probably more importantly, at a federal
19:16level that could help accelerate this work and make sure it gets done?
19:20Well, I'll talk about these things, and perhaps not in any order, but you just mentioned one
19:24that's really important.
19:25So you mentioned federal versus state.
19:28We operate in 43 different states in the United States.
19:31So having a single policy that we operate under is really important from a business
19:36perspective.
19:38The other piece that's also really important from a business perspective is certainty.
19:42So you know, as we talk about having any sort of policy in place, it's really important
19:46from a business aspect that it be long-term, right?
19:50So we need certainty.
19:51If I'm going to invest $300 million at one of my facilities, I need to know that this
19:56is going to be policy that's going to be in place for a long, long time.
20:01The other piece is we are energy-intensive, as we talked about, and we are trade-exposed.
20:06So you know, when we talk about we need to have some transition periods, you know, from
20:11the trade-exposed perspective, we need to make sure that we are protected from importers
20:16and such.
20:17So, you know, many different aspects of it, but the economy-wide price on carbon is probably
20:22one of the things.
20:23You know, I do mention a price, and that seems probably would make most people shudder
20:27when you look at the amount of CO2 we produce, but if it's put in place in the right way,
20:32it's durable, you know, it's again long-term, bipartisan, and we know as a business that
20:38we know the direction that we're headed, and it's, you know, we can plan for it, it can
20:43be something that I think will allow, you know, us as a whole in the United States get
20:48to net zero as well.
20:50So explain just a little bit the trade-exposed part, because I think some people may not,
20:57you know, understand.
20:58I think in the United States we import, I'm going to get on, this is our educated guess
21:02here, Jamie, about 10% of our cement used in the United States is imported?
21:07Yep.
21:08So currently, yes.
21:10At one point at the height of the market back in 2007, 2008, nearly 30% of the cement coming
21:17into the U.S. was imported.
21:21Some of that also came from because we just don't have the capacity here in the United
21:24States, because the building industry scaled up so quickly, the capacity wasn't here, and
21:31so, you know, importers, it was easy for imports to come in.
21:35But yeah, I mean, cement is a relatively cheap product, right?
21:39It's five cents a pound.
21:42And in the end, if you're importing ships of 50,000 tons, it can be economically viable
21:49in order for it to be imported.
21:51And again, a huge issue if you're not, you know, looking at, if we have, you know, we're
21:55making the efforts here in the United States to reduce our carbon footprint, but those
21:59same rules don't apply overseas, right?
22:02And it might not be as costly for them.
22:03You know, the big costs that we would have putting on CO2 capture and that kind of thing,
22:07if they don't have those costs, then it's a big, it can be a huge hurt to industry.
22:13Yeah.
22:14So if your price goes up and the rest of the world does not, let's say like China, they're
22:20the largest producer of cement.
22:25If their price doesn't go up or there isn't an adjustment at the border, it's a competition
22:33problem.
22:34You know, so that's important.
22:37Now, one of the things that's really interesting about your position here in the United States
22:43and your counterparts and that you mentioned is you have a large, you know, 7,000 employees,
22:483,000 of them are in cement.
22:50So you have some in other parts of the industry, the aggregates and other parts.
22:59But what happens, you know, so you have a federal policy perhaps, and, you know, I couldn't
23:04agree more, durable, bipartisan, long-term to make everybody invest with appropriate
23:11as needed border adjustments.
23:13But the idea that internally, as you are coming up with products that have lower carbon footprints
23:26and maybe someone else isn't, even in the United States, absent a policy, you know,
23:34architects, engineers who are under pressure in their local locations or from a person
23:40who wants this new big building, they want to make sure that the cement and the concrete
23:46that are in it are lower carbon.
23:51Looking at the life cycle, do you see that starting to have an impact in the country
23:56and is there a way to get that better organized?
23:59Yeah, I think so.
24:01The demand for low-carbon products from this industry's perspective is not quite there.
24:07So you know, I mentioned I started in the industry 20 years ago and we're still having
24:12some of the same conversations.
24:14So in terms of trying to push performance-based specs, specifications for concrete.
24:20So, you know, there's a huge interest from owners and, you know, obviously the architects
24:27and engineers that work for them, you know, they want low-carbon products.
24:33But sometimes it's not quite making it all the way down to the value chain.
24:36So we sell to typically ready-mix producers and ready-mix producers then sell to concrete
24:41contractors who then sell to a big general contractor who then might have a contract
24:46with a construction manager who then has a contract with the owner.
24:50So we are really far down the value chain.
24:53So, I mean, in the end, you know, the interest from our customers is not there quite yet,
25:01but it's changing.
25:03And I think it's, from our perspective, it's our job to do a better job in educating them.
25:09So one of the things that we've done recently is we've embarked on putting environmental
25:14product declarations, so EPDs, on all of our facilities, so at all of our facilities
25:21and all of our products.
25:22So what these are is they're essentially nutritional labels for each of our products.
25:27And they say, this is how bad for you this product is or how bad for the earth, essentially.
25:33And so from our side, we can start having really smart conversations about, you know,
25:38it's better if you use this cement versus this cement because you can reduce your impact.
25:43And I do think that, you know, there will be more incentives out there.
25:47So for us, you know, we are very engaged, you know, with some of our local legislators,
25:54you know, on the state side and sometimes even in the city aspect, you've got a lot
25:57of major cities who have made pledges to decrease their carbon footprint.
26:01They come to us and we try to tell them how.
26:04You know, and 40% of our cement goes into infrastructure in some way.
26:09So if we can start, you know, working with the local municipalities and states and that
26:15kind of thing and educating them, they will start to demand the use of these products.
26:20So you know, in the end, we're kind of coming at it from all angles and, you know, looking
26:27to, because if we don't have the buy-in, you know, eventually from our customer, but from
26:31the actual end user, you know, everything that we do is kind of defeated in some ways.
26:38I think that the more people start looking at some kind of environmental product declaration
26:45where there's some life cycle analysis and they can make thoughtful choices, I do think
26:52that that's an important tool and it's good to know that you are starting to look at that.
27:01Well, Jamie, I think we're near the end of our half hour conversation and I think we've
27:06covered the landscape.
27:08I hope folks listening to this can see how dynamic this industry is and what a challenge
27:14it is, but challenge being attacked, you know, by leaders like yourself.
27:20Is there any closing thoughts you have as we end this?
27:26You know, I think from my side, one of the most important things is that people know
27:30that as an industry, we do provide, the cement industry provides great value to society.
27:36We need to decouple the volume issue with the material use issue, right?
27:41I mean, this is a product, concrete, not cement, but concrete has the lowest embodied CO2
27:48and lowest embodied energy of any building material.
27:51So, it is the right material to use and Lafarge Holcim has committed to getting to net zero
27:58and we will get there.
27:59We will need the help of policy, but that's, you know, our job to continue to work toward
28:05getting there.
28:06Well, thank you for joining us today and thank you for helping talk about your industry,
28:13because some of these issues transcend even your own company, but thank you so much for
28:18the leadership you personally and your company has been taking in dealing with climate change
28:23and these global issues.
28:24So, thank you for being on our show today.
28:28Appreciate the conversation.