Arsenal’s ‘No More Red’ campaign continues its fight against knife crime in London. Backed by England star Declan Rice, the initiative uses sport to tackle youth violence and provide positive role models. Speaking to ITV News London, Rice highlighted the programme’s impact on teenagers and the importance of inspiring change both on and off the pitch. Report by Covellm. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
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00:00You entered football as a boy, you're now a man, you're also a father.
00:04When you hear stories about youth violence and young people losing their lives,
00:08just how do you feel as a father?
00:10Terrible. I think until you become a dad, I think you see stories all the time about stuff.
00:17But when you actually become a dad and you feel it and you have your own son or your own daughter,
00:21you know, that protection kind of goes up in a way.
00:25And there's a lot of people who say stick to football, Arsenal should stick to football,
00:30but why do you think football can be a powerful tool to change society and make things better?
00:35I think because we've got massive voices.
00:39You know, we're fortunate enough and lucky enough that we're loved
00:42all around the world from Arsenal fans, football fans in general.
00:45And I think when we speak, you know, it's really heard.
00:49I think the more we can keep speaking and using our voice
00:52and not worrying about what people are going to think,
00:54the more powerful that is.