مدي 1 تي في : مع إيمان بلمقدم - 01/01/2025
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00:00Welcome to a new episode of Salaam Alaykom.
00:16As usual, we have a lot of news from the sports, digital and artistic sectors.
00:28Let's start now.
00:33Hello again and happy new year to all of you.
00:37I wish you all good health and safety.
00:41I wish you all the best with your favorite show, Patchwork.
00:45I'm happy to be with you every day.
00:48Now, let's go and find out who is our guest of the day.
00:58I don't want to feel nothing.
01:01I don't want to feel nothing at all.
01:05I don't want to feel nothing.
01:09I don't want to feel nothing at all.
01:14Can you feel it?
01:16Can you feel it?
01:18Can you feel it?
01:20Can you feel it?
01:22Can you feel it?
01:24Can you feel it?
01:28Can you feel it?
01:30Can you feel it?
01:32Can you feel it?
01:34Can you feel it?
01:36Can you feel it?
01:38Can you feel it?
01:40Can you feel it?
01:42Can you feel it?
01:44Can you feel it?
01:46Can you feel it?
01:48Can you feel it?
01:50Can you feel it?
01:52Can you feel it?
01:54Can you feel it?
01:56Can you feel it?
01:58Can you feel it?
02:00Can you feel it?
02:02Can you feel it?
02:04Can you feel it?
02:06Can you feel it?
02:08Can you feel it?
02:10Can you feel it?
02:12Can you feel it?
02:14Can you feel it?
02:16Can you feel it?
02:18Can you feel it?
02:20Can you feel it?
02:22Can you feel it?
02:24Can you feel it?
02:26Can you feel it?
02:28Can you feel it?
02:30This collection name is
02:32Nature is a woman
02:34The best person who can present it
02:36Is our dear artist
02:38She will present her song
02:40Dance Love
02:42Who won the best song in USA this year
02:44Dance Love
02:46Dance Forever
02:48Call me na na na na na
02:50Dance Love
02:52Dance Love
02:54Dance Forever
02:56Call me na na na na na
02:58Dance With Me
03:00Dance Love
03:02Dance Forever
03:04Call me na na na na na
03:06Dance With Me
03:08Applause
03:18Boom
03:20Boom
03:22Boom
03:26Boom
03:30Boom
03:34Boom
03:38Boom
03:46Boom
03:50Boom
03:52Boom
03:54Boom
03:56Boom
03:58Boom
04:00Boom
04:14Our guest today is a
04:16designer and a show organizer
04:18Iman
04:20Hello
04:22Thank you for the invitation
04:24Thank you
04:26I wish you a happy new year
04:28Thank you
04:30I wish you all the best
04:32I wish you all the best
04:34Iman
04:36When did your passion for fashion start?
04:38My passion for fashion
04:40started when I was young
04:42I didn't know about it
04:44I went to Sweden in 2014
04:46I was in Canada before
04:48then I went to Sweden
04:50I used to work a lot
04:52in the field of
04:54media
04:56and I used to organize
04:58cultural events
05:00But I liked fashion
05:02as a hobby
05:04When I went to Sweden
05:06I liked their fashion
05:08I liked Scandinavian fashion
05:10because it was different from the fashion I knew in Morocco
05:12or in Europe
05:14The Scandinavian fashion in Canada
05:16is very minimalistic
05:18Modern
05:20but very minimalistic
05:22But what surprised me
05:24positively
05:26is that
05:28they don't have a lot of
05:30access to international fashion
05:32They are closed to each other
05:34Yes, they are closed to local brands
05:36But it's not a bad thing
05:38No, it's a very positive thing
05:40But I noticed that
05:42they like the colors
05:44and they have a passion
05:46for fashion
05:48but they have a cliché
05:50about Paris, Milan
05:52the European capitals
05:54that are a little bit famous
05:56They don't have an opinion
05:58about the fashion in Kazakhstan
06:00or the fashion in Argentina
06:02or the fashion in South Africa
06:04They don't have a cliché
06:06Yes, they don't have a cliché
06:08But after you spent some time in Canada
06:10and then you went to Sweden
06:12What made you create
06:14and organize
06:16these fashion shows in Stockholm?
06:18The idea was to start
06:20a campaign
06:22for multicultural events
06:24cultural events
06:26that bring together the cultures of the world
06:28I found that fashion
06:30is one of the best things
06:32that we can market
06:34the cultures of the world
06:36because fashion
06:38doesn't limit itself
06:40to traditional clothing
06:42On the contrary, it can be
06:44modern designers
06:46that show the cultures of their country
06:48Because the Asian fashion show
06:50that we started in 2019
06:52was one of the events
06:54that was held
06:56by the international organization
06:58called Interart
07:00The idea was to market
07:02the cultures of the world
07:04through fashion
07:06There are many countries
07:08that participate in the Asian fashion show
07:10There are exhibitions
07:12There is also music
07:14that comes with each show
07:16and each designer
07:18has his own style
07:20but
07:22his culture is always
07:24represented
07:26either in the clothes he presents
07:28or in the music he plays
07:30So each participant
07:32is a traveler of his country
07:34and a representative of his identity
07:36and his origins
07:38You have a great heritage
07:40and an important message
07:42for the future
07:44Iman, your mother
07:46is one of your inspirations
07:48and your grandmother
07:50is also one of your inspirations
07:52My grandmother
07:54was a fashion lover
07:56Unfortunately, I didn't know her
07:58when I was young
08:00I only knew her through her photos
08:02She used to live in Paris
08:04and play with fashion
08:06So I was always inspired by her
08:08I still have her jewelry
08:10and her shoes
08:12That's where my love for fashion
08:14and my grandmother's started
08:16We have a common passion
08:18We wanted fashion a lot
08:20and we started to create
08:22collections together
08:24My mother is a painter
08:26Exactly
08:28So she and I
08:30have been working together
08:32since I was a painter
08:34to create
08:36collections together
08:38Exactly
08:40We couldn't meet
08:42because of the COVID-19
08:44and the distance
08:46We tried to create
08:48something in common
08:50and we put our passion together
08:52We thought it would be hard
08:54to show the world the paintings
08:56So we decided to make
08:58clothes
09:00and show them
09:02the Moroccan culture
09:04We have collections that represent
09:06Moroccan views
09:08Each collection has a theme
09:10We have a collection that represents
09:12Moroccan women
09:14We did this project together
09:16and thank God,
09:18we were visited by many countries
09:20It was created from a passion
09:22and thank God,
09:24it was accepted
09:26When you look at the collections
09:28and the paintings
09:30you can't tell
09:32that the colors are unique
09:34I love the colors
09:36Colors are life
09:38I lived in a country
09:40with a lot of cold weather
09:42So I love the colors
09:44The colors express
09:46the person
09:48We are from Morocco
09:50Morocco is a country of colors
09:52and our inspirations are colorful
09:54So I consider colors to be life
09:56To let the Moroccans know
09:58that you have lived in Sweden
10:00for many years
10:02and you know how the people
10:04of Sweden live
10:06What do they know
10:08about Morocco?
10:10There are two categories of Swedes
10:12There are international Swedes
10:14who live abroad
10:16and work abroad
10:18and have international contacts
10:20They know Morocco
10:22and what they know about Morocco
10:24Now, there is no change in Morocco
10:26There are Swedes
10:28who have some stereotypes
10:30that Morocco
10:32and North Africa
10:34are mountains
10:36and deserts
10:38This is one of the reasons
10:40why we want to
10:42have a cultural event
10:44in Stockholm
10:46because we were
10:48in every round
10:50with international designers
10:52from all over the world
10:54but always with the help
10:56of the Moroccan Embassy
10:58Every time there is a collaboration
11:00with the Ministry of Culture
11:02or with the Moroccan Ambassador
11:04who was here
11:06or through the collections
11:08I created
11:10or through Moroccan designers
11:12we show a side of Morocco
11:14We show the modern side of Morocco
11:16We have modern designers
11:18and we show the richness
11:20of the Moroccan culture
11:22whether in artisanship
11:24or in clothing
11:26or in everything
11:28In one of the editions
11:30we saw in the Zapping
11:32there is a big dress
11:34and there is a Moroccan flag
11:36Was there an edition like this?
11:38This is the 7th edition
11:40We collaborated with
11:42the Ministry of Culture
11:44and the Moroccan Embassy
11:46and I insisted
11:48on choosing
11:50the collection
11:52and to show
11:54very modern clothes
11:56like in the fashion week
11:58in Madrid
12:00and we wanted to show
12:02the traditional Moroccan clothes
12:04and this flag
12:06to show the beauty
12:08of the Moroccan flag
12:10and the beauty of the Moroccan clothing
12:12So the goal
12:14of this edition
12:16is not to show
12:18but to show
12:20the creators
12:22and their work
12:24and to show
12:26the connection
12:28between Sweden and Morocco
12:30and to show
12:32the richness of the Moroccan culture
12:34in the Scandinavian countries
12:36Exactly, this is the goal
12:38to show that fashion
12:40is superficial
12:42there is a glamour side
12:44and a fancy side
12:46of fashion
12:48but we want to show
12:50that fashion is deeper
12:52than that
12:54we can send messages
12:56we can create
12:58cultural exchanges
13:00and exchange cultures
13:02and we can get to know the cultures of the world
13:04We saw that your exhibitions
13:06include
13:08some music
13:10Yes, we did
13:12we have a music section
13:14in our show
13:16and we want to invite
13:18Ibrahim Maalouf
13:20who is a famous musician
13:22from all over the world
13:24to celebrate the new year
13:26with a live studio session
13:28we will watch a clip
13:30entitled Fly With Me
13:40Fly With Me
14:10Fly With Me
14:40Fly With Me
15:10Fly With Me
15:20This is Ibrahim Maalouf's clip
15:22his musicians
15:24in the musical and artistic program
15:26Trumpets of Michel Ange
15:28and we will continue
15:30with our guest Iman
15:32in the show
15:34and you can see her on January 11
15:36in the city of Rabat
15:38Rabat will be an artistic
15:40and musical project
15:42It will be
15:44one of the most important
15:46aspects of music
15:48and it will also be
15:50an important section
15:52to showcase
15:54Moroccan personalities
15:56men and women
15:58in different fields
16:00because the city of Rabat
16:02is like a gateway
16:04back to the city
16:06and it is a city
16:08where I was impressed
16:10by its development
16:12and I was very happy
16:14with the development
16:16and it is the capital
16:18of Morocco
16:20and it will be an honor
16:22for other personalities
16:24so that the designers
16:26from different countries
16:28get to know the Moroccan culture
16:30Rabat and Morocco
16:32and also get to know
16:34the Moroccan personalities
16:36that shine internationally
16:38and nationally in different fields
16:40What are the most prominent
16:42designers
16:44and what are their nationalities?
16:46One of the most prominent
16:48designers will be
16:50Agatha Ruiz de la Prada
16:52one of the most famous
16:54Spanish and American
16:56designers
16:58She is my friend
17:00and she came to Stockholm
17:02and she told me that
17:04she will be the first
17:06to come to Morocco
17:08because she loves Morocco
17:10and she is very happy
17:12to be here
17:14and she never came to Rabat
17:16There is Louise Gessin
17:18who is a Swedish designer
17:20from Chinese origins
17:22and she shined a lot
17:24in the last few years
17:26because she is an activist
17:28she is the first designer
17:30who held a fashion show
17:32in the European Parliament
17:34and the first designer
17:36who held a fashion show
17:38in the Stockholm Opera
17:40and she gave them
17:42a special collection
17:44and she is the first designer
17:46who does the haute couture
17:48not for the money
17:50but for the sustainability
17:52to keep the money
17:54and not to have excessive consumption
17:56and she has defended
17:58a lot of issues
18:00from the issue of Gaza
18:02to the issue of Uyghur
18:04a debate
18:06to defend the rights
18:08of the people who work
18:10in Asia
18:12children
18:14in the fashion field
18:16so she doesn't use
18:18furniture
18:20but her collections are amazing
18:22they have a message
18:24and aesthetically
18:26your personality
18:28and your taste
18:30has given you something special
18:32in fashion
18:34and something you hate
18:36in fashion
18:38I like colors
18:40I like creativity
18:42I like originality
18:44what I hate in fashion
18:46is something
18:48a lot of people can say
18:50it has no value
18:52and other than that
18:54I don't know how to be more precise
18:56but sometimes we see
18:58fashion shows
19:00with weird looks
19:02even 10 people
19:04say that
19:06they can't wear that look
19:08but it can have
19:10an artistic spirit
19:12but sometimes it's not
19:14because of a specific brand
19:16or the name of the brand
19:18what I hate in fashion
19:20is that someone wears
19:22the style
19:24I am against wearing the name
19:26sometimes I wear the name
19:28but I am for the person who wears it
19:30the brand that shares
19:32its values and what it wants
19:34not just because of the name
19:36it's clear that
19:38the brand Iman
19:40encourages issues
19:42not related to clothing
19:44but the brand that serves children
19:46and they use this style
19:48a little bit of fur, a little bit of leather
19:50to show the values
19:52of the people who
19:54respect them
19:56let's stop for a moment
19:58we have a young man
20:00who works hard to be an
20:02animator and organizer
20:04of sports events
20:06and since we always
20:08talk about the news
20:10about sports
20:12please welcome
20:14Ismail who will tell us
20:16about the Students' Cup
20:18Hello, my name is Ismail
20:20I launched a project 10 years ago
20:22that I really care about
20:24the Rabat Students' Cup
20:26it all started in 2013
20:28when I was a student
20:30and I had to organize an event
20:32to validate a topic
20:34I organized a small tournament
20:36of 8 teams
20:38and the following year
20:4012 teams and then 16
20:42and this year we were able
20:44to have 24 male teams
20:46Rabat Students' Cup 2025
20:48the weekend of January 18th and 19th
20:50high schools, universities
20:52will take part
20:54in this event
20:56that promises a lot of spectacles
20:58like every year, we will have 3 main objectives
21:00for this tournament
21:02first of all, to create an annual meeting
21:04between public and private institutions
21:06to share a good moment
21:08and play football
21:10secondly, to increase the practice
21:12of school and university sports
21:14and finally, to allow young talents
21:16to shine and stand out
21:18the big news this year
21:20is the organization
21:22of an artistic freestyle competition
21:24in partnership with Ariadia
21:26so if you are a student
21:28and you have a good football team
21:30we give you an appointment
21:32the weekend of January 18th and 19th
21:34for the Rabat Students' Cup 2025
21:36for more information
21:38don't hesitate to join our Instagram page
21:40BE.RABAT
21:42or call 0672 39 27 03
21:46Thank you Ismail
21:48and congratulations for this initiative
21:50the meeting on January 18th and 19th
21:52in Rabat
21:54this competition
21:56is open for boys
21:58and also for girls
22:00so good luck
22:02Ismail told us everything in the video
22:04back to you Iman
22:06how can we develop
22:08relationships, friendships
22:10and relations between Morocco
22:12and Sweden
22:14through culture
22:16we call it
22:18the blessed force
22:20through culture
22:22we work a lot on cultural diplomacy
22:24we work a lot
22:26with embassies
22:28there are no embassies
22:30in Sweden
22:32and no embassies in Morocco
22:34in Sweden
22:36so I think
22:38one of the best ways
22:40to develop diplomatic
22:42and international relations
22:44is through culture
22:46culture is a blessed force
22:48and easy
22:50and we can use it
22:52to spread messages
22:54in a simple and nice way
22:56and we can introduce
22:58the culture of the country
23:00we can avoid the clichés
23:02and preconceived ideas
23:04of one nation or another
23:06and we can be more open
23:08and we can use it
23:10for tourism
23:12a lot of people
23:14come to see
23:16Moroccan cities
23:18because a lot of Swedes
23:20love Morocco
23:22and Morocco is a country
23:24not a city
23:26I heard this sentence
23:28a lot of times
23:30so I think
23:32cultural events
23:34play a big role
23:36in creating
23:38a friendly relationship
23:40with a country
23:42Thank you
23:44because what you do is not easy
23:46and in addition
23:48it contributes to the popularity
23:50and prosperity of the Kingdom of Morocco
23:52at the European and international level
23:54and we know
23:56that you have
23:58an intention
24:00or a project
24:02to create a link
24:04between Europe and Africa
24:06and not only Sweden and Morocco
24:08this event
24:10that was held
24:12in Rabat city on January 11
24:14requires a lot of logistics
24:16and I don't mean
24:18the title of the event
24:20or being a creator
24:22but a lot of organization
24:24a lot of events and a lot of budget
24:26what do you want to say?
24:28It's a big challenge
24:30for a first edition in Morocco
24:32we did other editions
24:34in Stockholm
24:36and we had a lot of collaborations
24:38with other fashion weeks
24:40but this edition
24:42is a very big challenge
24:44especially
24:46in Fahim hotel
24:48a historical place
24:50in Rabat
24:52the palace of the Sultan
24:54the old hospital
24:56requires a lot of logistics
24:58but thank God
25:00it's not a big deal
25:02and it's a big help
25:04for example the designers
25:06I work a lot
25:08and I believe
25:10in the professional side
25:12there is always
25:14a personal and human value
25:16so all the designers
25:18I have human connections
25:20with them
25:22so they support
25:24me
25:26and they help me
25:28financially
25:30it's very difficult
25:32it's a big challenge
25:34it's like self-financing
25:36and I hope
25:38this event
25:40will be a support
25:42for private companies
25:44or private ministries
25:46because
25:48we do our best
25:50to show
25:52the best of Morocco
25:54and the rest is up to God
25:56for the image of Morocco
25:58Inshallah
26:00What's the last thing you say in Swedish?
26:02It's difficult
26:04Say it in Swedish
26:06Gott Nyt Or
26:08Gott
26:10Nyt Or
26:12Nyt
26:14Or
26:16Alliopa
26:18Alliopa means everyone
26:20Alliopa in Sweden in 2025?
26:22I don't know what to say
26:24It's so difficult
26:26I don't know what to say
26:28Thank you very much
26:30for the opportunity
26:32I am very happy to be with you
26:34today
26:36I invite all the Moroccan
26:38people
26:40especially
26:42to come to us on January 11
26:44It's going to be a big event
26:46full of colors
26:48and full of culture
26:50Good luck
26:52Thank you very much
26:54This is the end of today's episode
26:56Thank you Technical team
26:58and the artists
27:00for your support
27:02See you in the next episode
27:04Goodbye
27:20Bye