The long-standing partnership between the national badminton team and 100Plus will continue for another four years.
Badminton Association of Malaysia acting president Datuk V. Subramaniam says the extension of 100PLUS sponsorship for another four years from 2025-2028 will be able to boost the performance of players, especially young players.
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Badminton Association of Malaysia acting president Datuk V. Subramaniam says the extension of 100PLUS sponsorship for another four years from 2025-2028 will be able to boost the performance of players, especially young players.
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NewsTranscript
00:00And now it is official, ladies and gentlemen, the official partnership signing ceremony.
00:10Ladies and gentlemen, developing and producing world-class players is costly.
00:15Each year BAM faces the challenge of raising the necessary funds and it is no easy feat.
00:23Thankfully, we are fortunate to have sponsors who share our vision and step forward to support us.
00:32Like BAM, these sponsors are determined to see Malaysian badminton thrive and achieve
00:39the sport's most coveted prizes. Their contributions make an invaluable difference
00:47and we deeply appreciate their unwavering commitment to our cause.
00:54While many sponsors have supported us over the years, I must highlight that 100PLUS
01:01has been our longest continuous partner. Since the establishment of our partnership
01:08in November 2023, BAM and 100PLUS have stood side-by-side over 20 years and continuing.
01:17It is with great pride that I officially announce the extension of our partnership
01:22for another four years, until 2028. 100PLUS will remain a permanent fixture in all our competitions
01:31and activities, including the upcoming Petronas Malaysia Open, where the 100PLUS brand will feature
01:38prominently. Our relationship with BAM goes a long way. In fact, our partnership started like what
01:46Dr. Koba has mentioned, over 20 years. We started in 2003, so that is our first agreement and have
01:54continuously and loyally supported BAM ever since. This long-term relationship reflects our confidence
02:02and trust in BAM. I believe we are the longest serving sponsor with BAM. Today, I am pleased
02:10to announce that 100PLUS will extend our journey with BAM for a further of four years until 2028
02:19and this new contract will see our relationship that will reach 25 years anniversary by 2028.
02:28So I also have a chat with Dato' Supra just now. So 100PLUS,
02:33kini dulu selamanya bersama BAM.
02:39So with this, 100PLUS hopes, along with all Malaysians, to see Malaysian badminton
02:45continue to grow and to be successful on the world stage. We hope to see our
02:50players reach the pinnacle of the sport, including the Olympics in 2028.