• 2 days ago
新闻报报看 | 最近汽车行业传出重磅消息,说Honda本田和Nissan日产,即将展开合并谈判,还考虑将三菱汽车Mitsubishi纳入新控股公司中,合并的消息一传出就铺天盖地,马上就触动了這些公司的股价,日本股市汽车种类股价应声飙涨,日产汽车大涨21.74%,三菱汽车也涨近15%。(主播:梁宝仪、洪欣仪)

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00:00Before watching the video, I would like to remind you that there is more content on the Hotpot website.
00:04Before talking about the news, I would like to ask if you have a Honda, Nissan or Mitsubishi car?
00:11Can you imagine that these small and medium-sized car brands may merge into one company?
00:18Recently, heavy news has been reported in the automotive industry.
00:21Honda and Nissan Japan are about to start a merger negotiation.
00:26Mitsubishi, a Mitsubishi car brand, is considered to be included in the new control company.
00:31Mitsubishi will create the world's largest car group and attract market attention.
00:35Mitsubishi is currently the largest shareholder of Mitsubishi.
00:39Mitsubishi owns 24% of Mitsubishi's shares.
00:41If Mitsubishi and Mitsubishi successfully merge,
00:44Mitsubishi will become the third largest car brand in the world,
00:48after Toyota and Volkswagen.
00:51As soon as the news of the merger was announced,
00:54the company's shares were immediately touched.
00:57The total share of Japanese stock cars rose sharply.
01:00Japanese cars rose by 21.7%,
01:03Mitsubishi cars rose by 15%,
01:06and Mitsubishi shares fell by 1.5%.
01:09The vice president of Mitsubishi said,
01:11Mitsubishi is indeed considering various options,
01:14including the possibility of merging with Japanese cars.
01:18However, Mitsubishi and Mitsubishi responded that
01:21the content of the report was not released by the company.
01:24They also said that the two sides were exploring the possibility of future cooperation
01:28and taking advantage of each other.
01:30This answer did not confirm or deny the merger.
01:34Why did the three Japanese car companies spread the rumor of merging?
01:41Those who pay attention to car industry news know that
01:44Japan has long lost the treasure of car manufacturing.
01:48They want to compete with the electric car market.
01:55Now is the era of electric cars,
01:57but Japan has seriously fallen behind
02:01in the electric car market.
02:04Last year, the global sales of electric cars reached 13.8 million cars.
02:09Japan only produced less than 90,000 cars,
02:11accounting for only 1.3% of the global sales.
02:14China's electric car production accounted for 58%.
02:19That's right.
02:20The reason why Japanese car companies want to join forces
02:23is that Chinese cars and American Tesla
02:26have taken the lead in the global electric car market,
02:29especially in the Chinese market.
02:31The low-priced BYD electric car is much ahead.
02:35Japan, which used to be the leader in car manufacturing,
02:38is now far behind.
02:40It is even more difficult to survive.
02:43If you want to turn things around,
02:45you have to hurry up and improve competitiveness.
02:47Therefore, Japanese car companies plan to combine
02:50to expand the scale and reduce costs to compete.
02:53Facing the transformation challenge of electric cars,
02:56these companies are facing financial crises.
03:00Japanese car companies are also facing financial crises
03:03and bankruptcy.
03:05Japanese car companies' cash reserves can only support
03:07for 12 to 14 months.
03:08They are also facing shareholder pressure and huge debts.
03:11Facing the double-clutch of domestic and foreign exchange,
03:14these three companies combine and share
03:16development technology and other resources
03:18to reduce costs.
03:19Not only can they increase competitiveness and profit,
03:22but they also hope to break through the 8 million sales
03:26to catch up with global giants Fengtian and Dazhong.
03:29But can these three companies really turn things around?
03:34Past cases show that combining is not the only solution.
03:39For example, Fiat-Tesla and Biaozhi-Xuetielong combined.
03:43Although it became the fourth largest car company in the world in January,
03:46it was due to the high market price
03:48and the lack of attractiveness of the car model,
03:50which led to a decline in sales.
03:52Its chief executive also resigned
03:54because there were differences in the management level.
03:57Even if the Japanese car companies combine successfully this time,
04:00the road ahead is still full of challenges.
04:03It may not be easy to make a comeback.

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