Pubs across the UK are rationing pints of Guinness ahead of Christmas amid a national shortage of the Irish stout. Surging demand, driven by its growing popularity among young people and viral trends, has led to establishment stock limitations. Landlords reported receiving fewer barrels than needed as they struggled to meet demand. Guinness's parent company, Diageo, cited “exceptional consumer demand” and said it is working to manage distribution efficiently.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Homes across the UK are rationing pints of Guinness amid a national shortage of the Irish
00:06stout ahead of Christmas. Surging demand driven by its growing popularity among young people and
00:12viral trends has led to stock limitations for establishments. Landlords reported receiving
00:17fewer barrels than needed as they struggled to keep up with demand. Guinness' parent company,
00:22Diageo, cited exceptional consumer demand and said it is working to manage distribution
00:27officially. For all things money, visit Benzinga.com slash GSTV.