Fast-food giants are ramping up chicken tender offerings to lure consumers with a low-risk, high-reward menu favorite. According to Technomic’s Ignite Menu data, nearly half of fast-food restaurants offered chicken tenders in the third quarter, a more than 5% increase from 2019. Taco Bell is testing chicken strips in tacos and burritos, and McDonald’s is trialing new McCrispy sandwich versions, set for global availability by 2025. KFC launched a "chicken tenders battle" campaign in October with a satirical ad targeting rivals and distributing free samples at competitor locations like Popeyes, Chick-fil-A, and Raising Cane's.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Fast food giants are ramping up chicken tender offerings to lure consumers with a low-risk,
00:07high-reward menu favorite.
00:08According to Technomic Ignite's menu data, nearly half of fast food restaurants offering
00:13chicken tenders in the third quarter, a more than 5 percent increase from 2019.
00:18Taco Bell is testing chicken strips in tacos and burritos.
00:20McDonald's is trialing a new McCrispy sandwich version set for global availability by 2025.
00:27KFC launched a chicken tender battle campaign in October with a satirical ad
00:31targeting rivals and distributing free samples at competitor locations like Popeyes,
00:36Chick-fil-A, and Raising Cane's.
00:38For all things money, visit Benzinga.com slash GSTV.