“I was prepared for this role...but it was never given to me,” Andrew Khoo, the self-made CEO of The MUI Group, shares his journey to earning the top spot in the company. How did he redefine the company’s direction with innovative strategies and a modern vision? What challenges did he encounter along the way, and how did he overcome them? Catch the full episode to find out!
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00:00He's at the helm of a conglomerate that has been around for seven decades and with a presence
00:06in four continents.
00:07The company's diverse interests include retail, hotels, food and property development.
00:12I'm here with Andrew Koo Boo Yow, Chairman and CEO of the MUI Group.
00:21You taking over as well, you know, the pressure of the second generation, right?
00:26There was never an expectation that I would take over.
00:29This position was the best and the right person should take over.
00:32There's a need to be family.
00:34So there was never that expectation that I would necessarily take over.
00:37He made sure I was ready and prepared.
00:40Then when the time came, I guess he decided that I was the right person.
00:44I was ready to take on the challenge.
00:52Welcome to Life Confessions Season 3 with me, Freda Liu.
00:55This episode comes to you in collaboration with Shok and MUI Group.
01:00He's at the helm of a conglomerate that has been around for seven decades and with a presence
01:04in four continents.
01:05The company's diverse interests include retail, hotels, food and property development.
01:10I'm here with Andrew Koo Boo Yow, Chairman and CEO of the MUI Group.
01:15He has a background in law and business, having been educated in Canada, the US and Cambridge
01:20in the UK.
01:21So let's hear from the man.
01:23Very nice meeting you, Andrew.
01:25Nice meeting you as well, Freda.
01:26Right, you know, so with this show, doing my research on you, it's been LinkedIn, right?
01:32So in one of your posts, I have to say it's about adding value in unexpected places.
01:38It was a little statement that you had there, right?
01:40And how are you doing that with your 64-year-old conglomerate?
01:46I think to me, it's all about finding inspiration in anything you do.
01:54Sometimes it's in unexpected places.
01:57So to me, it's always trying to find new ideas, innovation, keeping things fresh.
02:03So I just came back from London and I was very inspired because I went to this cafe
02:09and I've never seen this before.
02:11But basically it's a merger of a money changer, so foreign exchange they call it, and a cafe.
02:18And it's hugely successful.
02:20So you have celebrities going in there.
02:22So on the high street, it's a two-generation business, money changer.
02:26They wanted to change things up and they wanted to create a new lifestyle concept and bring
02:31in more business and they did it with a fantastic cafe.
02:34So we want to take some of these ideas and bring it into our businesses.
02:38So our hotel team in London, they are also inspired by looking at that and seeing how
02:43we can ideate and bring some of those concepts into our business.
02:46Right, and you think about it, it's a very old business.
02:49We go in, we change our money, but why not, right?
02:52And that's an opportunity to be personal as well.
02:55Interesting.
02:56Okay, now you also mentioned championing new business ideas by challenging the norm.
03:00And I guess you shared that story, right?
03:03Maybe a little bit of history.
03:04You took over seven years ago, right?
03:07And what have you, you know, put into the organisation the last seven years?
03:14I took over in 2018.
03:18So from my father, who was the previous chairman and CEO.
03:23But you know, our business, as you mentioned, has been around for like seven decades.
03:27So we were incorporated in 1960 and then we were listed in 1971.
03:33And we've gone through a number of different phases.
03:36And in our heyday, which is in the 80s and 90s, we grew very fast.
03:42And we expanded into many, many different sectors.
03:45So when I took over, I had to take a step back and to see where should we take this
03:53business going forward, because we want to be around for the next seven decades as well.
03:59So obviously, I have a huge responsibility to make sure that I can steer the business
04:06in the right direction.
04:08So I think largely, I felt that we have to be more focused.
04:14We have to rationalise the group and play on our strengths.
04:18You know, because in this day and age, it's all about talent.
04:21And we have to have the right people to be able to do and execute.
04:27We can have wonderful visions and plans, but you have to have the people to execute.
04:31So largely, I think I've been able to rationalise the group.
04:34We've sold off one of our listed companies.
04:36And we are going to focus on our core strengths.
04:39So that's what I'm trying to bring to the table.
04:41Okay, tell me about the strengths.
04:43When you say the core strengths of the organisation, what would those be?
04:47The values since day one of our organisation has been being strong, being efficient, being
04:55trustworthy.
04:56And these are the values that to this day, I'm trying to instil within our team.
05:02So I think the key is finding the right people that can share those values.
05:08And there's going to be a big focus on putting together the right type of teams,
05:14the right type of culture.
05:16And then from there, we can stay focused.
05:19And if we do that, we can get to our destination and achieve our objectives and goals.
05:23Okay, I also want to talk a little bit about culture, right?
05:27And what is the culture now?
05:31Has it changed?
05:32Or how are you looking at culture, I suppose?
05:36It's changed.
05:37Absolutely, it's changed because the world has changed.
05:41Even pre-COVID, post-COVID, everything is changing at speed.
05:45And it's changed people's perceptions, people's outlook, and also the way people work.
05:52You know, even the working styles, expectations have all changed.
05:56So what we need to do is to be able to reach out to today's workforce.
06:03And what's important to people, to us, is that it has to be meaningful.
06:09Whatever we do has to be meaningful, right?
06:11People are always trying to find meaning in life.
06:14So that's why we have spent a lot of time in the last 12 to 18 months
06:19focusing on building the right teams and the right culture.
06:23So we've worked with external parties, and we bring in trainers, and we bring in speakers.
06:32We've worked very closely with Chick-fil-A, for example.
06:34It's an organization from the US that I admire very much in terms of how they've built
06:40the entire business, not on selling chicken, but it's a people business.
06:45So we bring teams in from the US to speak to our teams
06:50so that our teams can be inspired.
06:54And so we are on this journey of building the right culture.
06:57Okay. I want to talk about you taking over as well, you know,
07:00the pressure of the second generation, right?
07:03And then large organization of that, right?
07:06What was, I guess, going through your head when you decided, well, when you took on the role
07:12and trying to stay true to what the MUI group, but also your own stamp, right, to things?
07:18What was going through your head?
07:21You see, to me, I was prepared for this role by my father, but it was never given to me.
07:30Okay.
07:31There was never an expectation that I would take over,
07:34which is why I did join the business earlier on.
07:37Then I did leave the business, and I went and did my own things,
07:42my own interests and my own pursuits.
07:45And then in 2017, he called me back to take over from him
07:50because he wanted to walk away and he wanted to retire.
07:55So, but during that whole period of time leading up to that,
08:02his position was it's always the right, the best and the right person should take over.
08:07Doesn't need to be family per se.
08:09So there was never that expectation that I would necessarily take over,
08:15but I was prepared for the role.
08:16So I think he covered his basis.
08:19He made sure I was ready and prepared.
08:22Then when the time came, I guess he decided that I was the right person.
08:27So with that in mind, it wasn't a surprise to me that I was going to take over,
08:32but I didn't expect it as well because I was already doing my own,
08:36you know, I had my own career.
08:38So, but to me, it's all about mindset once again,
08:43and I was ready to take on the challenge.
08:45Okay. So you wanted to?
08:50I think, you know, I have a very early memory
08:54and this is something that my mum and parents have reminded me about
08:58when I was like maybe six or seven,
09:02I would come into his office and sit on his big chair.
09:08And I said, one day, this will be mine.
09:13This is what I was, you know, I think I distinctly remembered that,
09:18that I did do something like that.
09:19So I think at a young age, I aspired maybe,
09:24I was open and ready to this kind of role and responsibility.
09:28So, but to me, it's not do I want to do it,
09:31but I think it's also a responsibility, right?
09:34As a second generation, as you say,
09:36it is a responsibility for me to make sure that
09:40I can put this company in the right frame of mind
09:46and in the right position to be successful going forwards.
09:49What are some of the lessons from your father?
09:54I've learned many lessons from him, you know,
09:56and over the years, he's given me a lot of advice.
10:00But the one thing that he keeps emphasising,
10:02and it's not just to me, I've heard him say to his senior people,
10:07the one thing that really stands out to me,
10:10he always says, you know, and it's,
10:13of course, he comes from a more traditional
10:16and more of an old school mindset.
10:18But the one thing he would always emphasise is,
10:20there is no substitute for hard work.
10:22And to him, it's all about hard work.
10:24And he demonstrated that day in, day out.
10:28So that stood out in my mind, and I've taken that on board.
10:36And that's something that is definitely a key factor
10:39to success for any of us.
10:42Right, okay.
10:43You also, I know we talked about values already, right?
10:47I want to talk about customers, right?
10:49And employees, right?
10:50And they are complex, they have changed,
10:52they have evolved, the world has changed, as you are saying.
10:55How are you getting them aligned with your values
10:58and vice versa, right?
11:00What is your thought process and some of your strategies?
11:02So it's two questions, customers and employees.
11:06What is the thinking?
11:09You can look at it both ways.
11:11Ultimately, the answer is, you have to understand them.
11:16Right, so know your personnel, know your customers,
11:20know your people.
11:23But then again, that's one.
11:24The flip side is, they're also one and the same.
11:26Okay.
11:28Okay, so if you look at our purpose statement,
11:31we've come out with a purpose statement
11:33for our organisation.
11:35And the purpose statement,
11:37so we've done away with missions, values and so forth,
11:39just come up with a purpose statement.
11:41Because it's about what is our purpose in life?
11:43What is the purpose of the organisation
11:46to be here in Malaysia?
11:48So our purpose statement is to be a leader
11:51in driving innovation and sustainable growth
11:54to deliver a positive impact to all our stakeholders.
11:59So back to your question, it's about stakeholders.
12:03So our customers, employees, they're all stakeholders.
12:06We're all in the same boat together.
12:08So once again, it's how do we know
12:13what is important to them?
12:16And that is a lifelong journey and pursuit,
12:21but we've got to be in touch
12:24with what's happening on the ground.
12:26And so that we really, really know
12:28what's important to them.
12:29So it's not about what we want to do per se,
12:32what we want to sell, it's what do our customers want?
12:36So that's the way we look at things.
12:37Right, and a positive impact, right?
12:39So that's inculcated into your purpose statement.
12:44I want to go into your various businesses, right?
12:46One of which is retail and Metrajaya.
12:49Metrajaya celebrates its 50th anniversary this year.
12:54Okay, where do you see retail heading?
12:57And I'm sure this is a very different Metrajaya
13:00from the one we know 50 years ago.
13:04It's a very challenging time for retail,
13:10but it's also a very interesting time for retail.
13:13Right.
13:14And it's very fragmented today.
13:18And many segments, the demographic has segmented heavily
13:24and people are looking for different things.
13:28And so the way we look at retail today
13:32is that it has to be an activation of experiences.
13:37It's not just about putting things on the shop floor
13:40and then it sells.
13:43It's not necessarily about that.
13:45So it's about how do we activate that community, right?
13:49How can we resonate with them?
13:51Because sometimes, especially the younger generation,
13:55they buy with a purpose.
13:56That statement again, purpose, right?
13:58It has to be meaningful.
14:00What does this company, what does this product stand for?
14:03And what's the environmental impact?
14:08You know, sustainability features and things like that.
14:11So what we do is we have to take a holistic view
14:15when we launch new brands.
14:18And recently we launched a new brand called Indie Batik.
14:20Okay.
14:21And the purpose of that
14:22is because we want to celebrate everything that's Malaysian.
14:25There's a big drive from the government to push local.
14:33And Batik is, of course, we have to celebrate that.
14:36And we've seen some of the other brands in the market
14:40and it's all about becoming more contemporary, more modern,
14:44but more lifestyle driven.
14:45So we've launched this brand called Indie Batik,
14:47which you can find in Metro Jaya.
14:50Or we have also standalone, two standalone shops.
14:52Right.
14:53And it's been, the feedback and the response
14:56has been very good.
14:57Okay.
14:58But it's about coming out with these brands
15:01that really stand for something.
15:01And so from the ground up,
15:03we looked at a brand that sources locally.
15:06You know, we support local artisans
15:09and we come up with this whole design
15:11and aesthetic around that.
15:12Okay.
15:13So I haven't been in yet, but take me through that journey.
15:18When someone walks into a Metro Jaya now,
15:20what is their experience?
15:21What's the experience you hope
15:23that people will get walking in?
15:26That it's not just about a retail shop.
15:29It's not just about a department store.
15:30In fact, it's a complete experience.
15:34If you come into our Metro Jaya today in Bed Valley,
15:37immediately to the left,
15:39you will see our brand that we've invested into,
15:43which is Benjamin Barker.
15:44So that's the suit I'm wearing.
15:46Then towards the right, you'll see Cape Cod,
15:49which is an athleisure brand.
15:50And you will see a pickleball court
15:53that we have just put there, right?
15:55So it's a pickleball court against the wall
15:57where people can play.
16:00And the reason why we're doing that
16:01is because we've come up with an interesting collaboration,
16:04athleisure, pickleball, racquetball collection,
16:08which has our Cape Cod apparels.
16:12We're bringing in a shoe brand that's quite famous,
16:16streetwear, sports shoe brand.
16:18And we're also collaborating with Christy Ng
16:20for her new racquet bag collection.
16:24So you see, it's all about lifestyle.
16:25Right.
16:27Okay, all right.
16:27So I haven't picked up pickleball as well.
16:29So that could be a reason to go into Metro Jaya
16:31and pick up my pickleball stuff.
16:33And then to complete the whole experience,
16:35we also have a cafe.
16:36So you see, so it's not just about shopping.
16:37You walk through our entire space,
16:42you'll see we have F&B, we have a cafe,
16:44we have a pickleball court.
16:46Sports, and you know, it's not just about selling clothes.
16:49Right, okay.
16:50Now your business, that's just retail.
16:52So your businesses are very diverse, right?
16:54From retail, F&B, to property development
16:57with very different dynamics, right?
17:00Talk about the growth areas that you see
17:02in all these various verticals that you're in.
17:06Okay, recently we acquired 100% of A&W.
17:10So that's another brand
17:11that holds a lot of history in Malaysia.
17:16And we have a lot of exciting plans to grow this business.
17:21So today we already have 100 outlets.
17:24And the plan is to grow 10 to 15 a year,
17:30open a lot more drive-through, R&R,
17:33and you know, selected locations all across Malaysia.
17:36So eventually we can get to 200, 300 outlets, no problem.
17:41So that's the growth plan for A&W.
17:43So we're quite excited about that.
17:46In terms of our property division,
17:48we recently made some exciting announcements,
17:53our industrial park.
17:54So we've had this township,
17:56which is 2000 acres in Banda Spring Hill,
17:59which is south of Seramban.
18:02So it's been very successful.
18:05We work with our partners, which is UCSI.
18:07So we have a hospital there.
18:09We have our residential component.
18:11And recently we have just launched an industrial park.
18:13So now we're into the phase two of our industrial park.
18:16And we recently sold a piece of land
18:19to a large China medical devices manufacturer.
18:24So they are bringing their first factory
18:28outside of China into Malaysia.
18:30And so we see a huge take-up rate there
18:33and a lot of interest in building out
18:36this industrial component.
18:37So that's the property segment.
18:39And then with regards to our hotels,
18:41because we've been in hotels since the seventies.
18:45In fact, my father built the first Holiday Inn
18:49here in Malaysia.
18:51And since then we have had hotels in Malaysia,
18:55Singapore, Australia, the US, UK.
18:59So we've been in the business for a long time.
19:02And what we've done recently is we are focusing
19:06a lot more on launching a new brand
19:09called Immersal Hotels,
19:11plus a new hotel management company.
19:14So leveraging on collective experience of over a hundred years
19:17if you look at all our management personnel,
19:19we want to launch this new hotel management company
19:23called Immersive Hospitality.
19:25And the reason for doing that
19:26is so that we can leverage on our own experiences
19:28and manage hotels for other people as well.
19:31I see. So, okay.
19:32So your businesses are all over,
19:35you know, four continents, several countries.
19:38What's exciting you overseas?
19:40Is it more the hospitality or other aspects as well?
19:43Definitely hospitality.
19:45I just came back from London.
19:47So we are currently just completed a mock-up room
19:51for our Hyde Park Hotel
19:52that will be converted into a Marriott Tribute next year.
19:57And once again, there'll be a lot of lifestyle elements.
19:59It's going to have a more of a boutique feel.
20:02And so we're very excited about that
20:03because it's on Hyde Park
20:06and it's very close to Pennington Station.
20:09It's perfectly located.
20:11It's a large city
20:12and we feel that we can really drive average room rates,
20:16occupancy, all those things.
20:18So that's one.
20:19That's the hotel side.
20:20And we also launched our new brand, Immersive Hotels,
20:22which is in Burnham Beaches,
20:24which is very close to Windsor Castle and Heathrow.
20:27That one, soft launch last week.
20:29So our hotel's brands are getting a refresh.
20:33We're rebranding our chain and our new hotels
20:36and we're also launching that new hotel management company.
20:38Okay.
20:39You're busy enough in all these areas.
20:41I'm just wondering,
20:42are there some new areas that you're looking at
20:44or these four verticals is enough to keep you busy?
20:48Well, I always like to stay focused.
20:50So we have to stay within our lane
20:52with regards to verticals.
20:54But what we've also done
20:57is we've invested into a venture fund.
21:00So we are in the venture fund space
21:02and the venture debt space.
21:04And so it's a fund that's out of Singapore, licensed.
21:08It's called Wolfpack.
21:10And the reason why we do that is then we get a close,
21:13but a close-up view of new businesses coming in,
21:17new startups.
21:19And we get a lot of deal flow that way.
21:23So that keeps things fresh.
21:24Gives us a chance to ideate and see what's happening,
21:28all the new emerging trends, the new technology,
21:30new businesses.
21:32And then from there as well,
21:33we can see whether we can work collaboratively
21:36and strategically.
21:37Talking about your venture capital company,
21:39Wolfpack, very interesting.
21:41What are some of the interesting investments
21:44or JVs that you've done?
21:48Okay, so as I mentioned earlier,
21:49Wolfpack Investments is a fund set up out of Singapore.
21:54And they're in the process of now raising their fund two,
21:57which will be completed this year
21:59and then will be ready to deploy in 2025.
22:04So it's going to be a very exciting year.
22:06There's going to be funds coming in from Southeast Asia,
22:10but the main focus of this fund will be regional.
22:14So Thailand, Malaysia, Singapore, those areas.
22:18And, but right now within the portfolio of this company,
22:21we already see some interesting things.
22:23For example, they've invested into Maison 21G,
22:27which is in Singapore.
22:29You can see it in MBS and so forth.
22:32It's bespoke perfumes, fragrances.
22:37So that's one.
22:38Plus also, we have also done some direct investments.
22:41We've invested into things like Senses & Co,
22:46which is a business that does subscription fragrances.
22:52Right.
22:53And so we like to support young founders
22:57and businesses that we feel that have potential.
23:01And once they grow to a certain size,
23:03the question then is, as part of that journey,
23:06can we then leverage on our corporate structure?
23:09So then it becomes a bit of a plug and play
23:11into our infrastructure.
23:13So that's why we see, you see,
23:14we see that, you know, every step of the way in this journey,
23:18how can we add value?
23:20It's about adding value.
23:22So when we invest into these startups,
23:25they have to take it to a certain stage.
23:27At that point in time,
23:28are they ready to be a bit more corporate, you know,
23:31and then faster growth into that platform?
23:35Then that's where we come into play.
23:36A little bit about your education.
23:38You've been educated in Canada, the US,
23:40and also in the UK, right?
23:42And I guess what would be some of the things that,
23:44you know, having been educated in various countries, right,
23:47what was some of the learnings there
23:48beyond the education?
23:51I think that's the key thing.
23:53It's all beyond education anyways.
23:55Education only just gives you a basic ground level
24:00kind of a platform,
24:02but the real learnings is after that.
24:04Okay.
24:05You know, and I think education
24:09is really more about prepping your mindset.
24:11I think it's all about having the right mindset
24:13because you need to have an open mindset about learning.
24:16It's lifelong learning.
24:18And so a lot of things that I've learned
24:19is really not through the education, but it's post.
24:22Right.
24:23But I think the opportunity that I have been afforded
24:26to be in multiple countries
24:28and learning from multiple countries
24:30is just, I have that,
24:35I guess I've been given that open mindset.
24:38I've been, I go in with more of an open mindset
24:42because I've tried to pick the best
24:44of all the different countries that I've been living,
24:47studying, and working in.
24:48And looking at possibilities, I guess, right?
24:51So as I was saying, I was looking at LinkedIn
24:53right at the bottom when you were
24:55at the University of Victoria,
24:56you were a news and sports announcer, right?
25:00You know, tell me about that.
25:02And is that an unfulfilled dream of sorts?
25:04Or is this all coming to place now?
25:07It just sounded so, it sounded interesting at the time.
25:11You know, back then I was, I mean, I'm into sports.
25:15So I played hockey, ice hockey, and played tennis,
25:19and played all the different sports.
25:22So, you know, and this role,
25:24it was just a part-time kind of thing.
25:26It just sounded interesting.
25:28So I just applied for it and got it.
25:30And yeah, but I really do admire people who are in that role.
25:34You know, whether you're a radio, DJ, and so forth.
25:39It's, I don't see myself as that,
25:42but I just did it as a part-time, a summer kind of job.
25:45Unless you're Oprah Winfrey, you don't make enough money.
25:48Okay.
25:49Okay, what keeps Andrew Koo awake at night?
25:56Well, I think it's the mental responsibility,
26:00as I mentioned earlier.
26:02I have been given this business,
26:06and I have to make sure that I can put it in the right place
26:10and to nurture it and care for it
26:11and put it and set the right direction for the future.
26:15So I think there's a lot of thoughts
26:18and there's a lot of critical thinking that goes into that
26:21to make sure that am I doing the right thing, you know?
26:25And am I charging the right cost?
26:28Am I providing the right leadership?
26:31So that's what's on my mind a lot.
26:35Okay, and how do you de-stress?
26:37How do you, you know, this whole thing about mindfulness
26:40and all that,
26:41how do you, yeah, decompress?
26:43Well, I think you have to segregate.
26:45And luckily for me, I'm able to compartmentalize in a way.
26:49For my role, as you mentioned,
26:51I have multiple things within my portfolio, right?
26:55And I wear multiple hats.
26:56But so you need to be able to compartmentalize
27:01and leave the work when you have to.
27:05And one of the things I do to de-stress
27:08is I do a lot of sports.
27:09I still play tennis, you know, football,
27:12go to the gym, things like that.
27:13Try to just stay active.
27:15Right, okay.
27:16So second generation, next generation,
27:19what's the legacy and values you want to impart
27:23to your children?
27:26You know, I mean, I think children,
27:28even though you may not articulate or say a lot,
27:33but they're always watching as well.
27:36That's what I've noticed.
27:38And so just by your own actions,
27:41you don't even need to say it per se.
27:44You know, sometimes things,
27:46there's a time and place for everything.
27:48You can have conversations,
27:49but sometimes it's just by leading, by your actions.
27:52They pick up a lot from that.
27:54So at the end of the day, when I walk away from everything,
27:59you know, the body of work will speak for itself.
28:03And that's what I hope they will be able to look up to.
28:07It's not what you say, it's what you do, right?
28:09Sometimes.
28:10Is there anything else like, you know,
28:11that I haven't brought up that you'd like to share with us?
28:19I guess, you know,
28:20there's a lot of things that we still need to do.
28:23The next couple of years is going to be exciting.
28:25I think not just for us as an organization
28:28and for our people, but even for Malaysia.
28:31I see a lot of opportunity.
28:34And we just have to seize that opportunity, I think.
28:38So the next few years is going to be
28:40very, very interesting and exciting.
28:42So you would have met a lot of entrepreneurs,
28:45be it young, be it, you know, whatever, right?
28:47You know, what's typical and, you know,
28:50when you meet them, what would your advice be to them?
28:53Or people who are looking at starting
28:55their own businesses, right?
28:56What would be your advice to them?
29:00It's never easy, especially when you're young.
29:05And we've seen it.
29:06There's a lot of successes,
29:08but there's a lot of failure as well.
29:11And I think the important thing is being resilient.
29:18If there's a setback or you're knocked down,
29:21you have to have the ability to get up and try again.
29:26And if you have that ability,
29:29you will be able to rise from that occasion.
29:33So I think that's going to be key
29:35for any young entrepreneur or someone starting up.
29:39Right.
29:40And I have to ask this question as well.
29:42You know, looking back in your life, right?
29:45Would you, what would you, any regrets, right?
29:49What would you have told your 21-year-old self?
29:52I thought we discussed this earlier.
29:54No regrets.
29:55No, seriously.
29:59I mean, no, honestly, I don't like to look backwards.
30:02I prefer to look forwards.
30:04So really, I mean, of course,
30:05there's things you could do differently,
30:07but I don't look at it as, do I regret?
30:10Right.
30:10With lessons.
30:12Yeah, yeah, lessons.
30:13I mean, you know, it's all about time, right?
30:16So it is about time.
30:17How efficiently are you using your time?
30:21So I think that's sometimes when you're younger,
30:24you don't always value the time,
30:29but as you get older, you know,
30:31time is of the essence.
30:32Then you really do value your time.
30:34And where do you allocate that time?
30:36All right, well, thank you for, you know,
30:39tuning in with us on Life Confessions Season 3.
30:42And thank you, Andrew, for being with us.
30:44And this episode was made possible by Shok and MUI Group.