Bud Light dethroned again! Michelob Ultra has overtaken the them in U.S. draft beer share, ending Bud Light's decades-long dominance.
Category
đź—ž
NewsTranscript
00:00Bud Light dethroned again.
00:02Michelob Ultra overtaking Bud Light in U.S. draft beer share,
00:06ending Bud Light's decades-long dominance
00:09according to DraftLine Technologies,
00:11which tracks over a million tap lines.
00:14For years, Bud Light led in draft share,
00:17but the gap narrowed last year after a boycott triggered
00:21by a sponsored Instagram post featuring transgender
00:24influencer Dylan Mulvaney.
00:26In addition to the customer backlash,
00:28some bars removed Bud Light from their taps,
00:31further impacting sales.
00:33Last year, Bud Light was overtaken by Modelo
00:36as the world's best-selling beer.