Ellen DeGeneres is making lemonade out of lemons ... with her skincare line that's got super ironic branding.
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00:00Hi, I'm Ellen.
00:01I'm Portia.
00:02We're talking to cameras that are in our living room.
00:05Ellen and Portia have a new venture,
00:07and they're cashing in on the word kind.
00:09Ellen got in big trouble.
00:11She was canceled for not being kind,
00:13and so now she has, like, a skin care line she's promoting
00:16called Kind Science,
00:17and she's on TV with Portia in commercials
00:21doing this whole bit.
00:22So here's what I'm gonna do,
00:23something I've never done before.
00:24I am gonna give a Kind Science DeGeneres deal.
00:28Clever.
00:29Yeah, because my name.
00:30I got it.
00:31Yeah.
00:32Ahh.
00:33I watched it, like, at 4.15 this morning,
00:36and I just thought it was so interesting
00:38to take that word.
00:39It's clever.
00:40It's like, screw you, everybody.
00:42In a kind way.
00:43I don't think it's gonna work, though.
00:45You're very optimistic, but I'm not so much.
00:47I think it's totally gonna work.
00:48Who's their target market for this?
00:49Me.
00:50I watched it, and I was like, I'm getting it.
00:52Really?
00:53Believe me, I looked in the mirror at 4.15
00:55and said, me.
00:56So unkind people.
00:57Yeah.
00:59They put their core demo.
01:01That's amazing, really.
01:02I know.