Meta's Llama models are at the core of CEO Mark Zuckerberg's complete strategic pivot to go all-in on generative AI.
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00:00Mark Zuckerberg is making a $40 billion bet on AI, and Meta's LLAMA models, which are
00:05released freely to developers, are a big part of that strategy.
00:10But a lot of people are asking, why is Meta giving away its technology for free?
00:15Hi, I'm Sharon Goldman, AI reporter at Fortune.
00:19After a rocky period with the Metaverse that hurt Meta's stock, OpenAI released Chat GPT,
00:25and Meta also had to quickly catch up in generative AI.
00:28While Meta's competitors, like OpenAI and Anthropic, keep their AI models proprietary
00:34and under lock and key, Meta decided to release its LLAMA models as open source, meaning that
00:39they allow developers to use, modify, and build on those models.
00:44So far, the gamble seems to be paying off, Meta's stock has bounced back significantly
00:49this year.
00:50Maybe that's why Mark Zuckerberg himself seems to be having his own transformative
00:55glow up.
00:56Zuckerberg is betting that this transparency and collaboration will fuel faster innovation
01:01and position Meta as a key player in AI.
01:04It's also a challenge to the closed model favored by OpenAI, Anthropic, and Google,
01:10and Meta is seeking to disrupt the status quo.
01:12Meta's stock has bounced back to all-time highs this year thanks to the focus on generative
01:17AI and the integration of LLAMA across all Meta's platforms, including Facebook, Instagram,
01:23and WhatsApp.
01:24There are also risks to Meta's open source approach.
01:27Critics cite security issues and the potential for misuse of the technology.
01:32Still Meta's pivot to be all-in on generative AI and the confidence it's restored in investors,
01:37even though it does come at a high cost, signals that Mark Zuckerberg himself is all-in on
01:43this pivot to help lead the AI revolution.