Is it false memory? Or simply a case of misinformation? Brut explains the Mandela effect.
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00:00Did you know that hockey was never a national sport?
00:03And this dialogue from the 1988 movie Shehenshah starring Amitabh Bachchan has always been
00:11Nope. It was never
00:17People on the internet have cited these examples as a phenomenon
00:20popularly called as the Mandela Effect.
00:22It is when a group of people remember an event incorrectly
00:26or have a shared memory that never existed.
00:31This effect is not recognized by scientists
00:34but it could be a part of what psychologists call false memory
00:38and there are a variety of reasons why it could happen.
00:41It was coined the Mandela Effect in 2009
00:44after a paranormal researcher published on her website
00:47that she was, among many others,
00:49who incorrectly remembered that Nelson Mandela had died in prison in the 1980s.
00:54He actually died in 2013.
00:57Now some fans of conspiracy theories believe this to be proof for alternate realities
01:02and us accidentally skipping from one dimension of reality to another.
01:09But there could be a more scientific explanation to this effect.
01:12Many times we remember things incorrectly because of misinformation.
01:16Like in the case of hockey, some of us could have heard it
01:19because it is a common misconception.
01:21It could also be a case of memory association and how we remember things.
01:25For example, researchers could trigger a certain word out of participants
01:28by using connector words.
01:30Describing a food being red and juicy
01:32could trigger the participant to think of the word apple
01:35when it was never said in reality.
01:37Or was it?
01:38Even Amitabh Bachchan himself seems unaware.