Initially founded to make lingerie shopping less embarrassing for men, it went on to become the biggest lingerie empire in the world. Until it all came crashing down ...
This is the rise and fall of Victoria's Secret.
This is the rise and fall of Victoria's Secret.
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CreativityTranscript
00:00No other lingerie brand could compete with Victoria's Secret. I think consumers demand that brands are inclusive
00:07part of the mystery
00:10Was Jeffrey Epstein. Oh boy. This is trouble
00:30Victoria's Secret a company started by Roy Raymond because he was embarrassed in stores buying lingerie for his wife
00:47Thought other men feeling the same would rather buy by catalog
01:00Less is a genius. His brands dominated the malls of America. He is the guy who figured out how to make Americans shop, shop, shop, shop
01:30The notion of Victoria should be a lady's paradise
01:33It's not if men like it if men like Victoria's Secret, that's kind of a bonus
01:38But in my imagination, they should feel uncomfortable when they're in the store
02:00There wasn't a part of Wexner's empire that Epstein didn't have access to. 20 companies, 19 trusts, real estate
02:30Here's a look at the first-ever Victoria's Secret fashion show. You might want to turn on the cold shower, boys
02:40I'm so anxious, nervous, excited, mixed emotions. I can't sleep for the past few days
02:54I can't wait for the moment, the minute that we walk in the runaway
03:11Lingerie is a very important part in a woman's life, I think. It's not for the man, that's the obvious thing people think
03:20No, I think it's because lingerie makes a woman feel good
03:24I was very afraid to do anything. He was bigger than me. I started to cry in the room
03:42Wexner claims that he had no idea that any of this was going on
03:46It just makes you ask, who's telling the truth?
03:54Victoria's Secret introduces angels. We're not those kind of angels
04:24Wexner didn't mince words, calling Epstein depraved, saying he's embarrassed by his one-time close ties to Epstein
04:36Wexner also called Epstein's crimes abhorrent
04:39To be a Victoria's Secret model, you have to have a lot of internal power
04:52You have to be a very strong woman and you have to be a modern, contemporary woman
04:56You have to be beautiful, you have to be athletic, you have to be healthy, you have to be able to move
05:01And you have to be able to photograph well
05:03There is a code you have to follow, there is expectation to maintain this size
05:08And unfortunately, we are going against Mother Nature
05:12I went to see this nutritionist who started me on this diet pill called Phentermine
05:18Which is like, my therapist later called like bathwater meth
05:22In 2018, former chief marketing officer Ed Razek faced backlash after telling Vogue that the brand would not hire trans or curvy models for the annual fashion show
05:41Shame on you. It's extremely astronomically beyond disrespectful that this is real
05:48I think it's a reflection of the world we live in today
05:56And I think consumers demand that brands are inclusive
06:10What do you think about Sunday's New York Times story on Victoria's Secret?
06:14I think there are so many important stories that need to be told and voices need to be heard
06:19And I just hope the truth always comes out at the end of any story that you hear
06:24So, I'm eager to follow it, to hear what happens
06:33In the face of all of these very serious allegations, we felt that we couldn't just sit silently and not say anything
06:44Victoria's Secret
07:15Victoria's Secret
07:26The company announcing their new initiative, the Victoria's Secret Collective
07:29Which includes women famous for their various achievements and not their proportions
07:34Victoria's Secret
07:47Victoria's Secret