Bella Hadid made waves at Paris Fashion Week with her viral spray-on dress … here’s how it worked.
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00:00Bella Hadid's spray-on dress has been the talk of Paris Fashion Week but we need to talk about
00:04how the viral garment came to be and what it signifies. The finale of Coperni's Spring 2023
00:09collection at Paris Fashion Week involved Hadid appearing in nothing but underwear being spray
00:13painted by three specialists for nearly nine minutes. To finish the slip dress a designer
00:18gently manipulated the neckline while it was still drying and cut a dramatic leg slip. The
00:22substance is called Fabrican, a patented spray-on material that looks like spider webs at first
00:27until it makes contact with any surface such as skin when it dries and hardens into a mummy-esque
00:31textile. The Parisian brand Coperni is interested in fusing science, craft, and fashion. Earlier
00:36this year their hand-blown glass bag carried by Doja Cat at the Grammys made headlines.
00:40Coperni's co-founders say the moment was in celebration of women's silhouettes. The drama
00:45of its creation reminded many of Alexander McQueen's Spring 1999 show when two robots
00:50spray-painted a dress worn by Shalom Harlow. Even though Coperni's designers said the spray-on dress
00:54was not an homage to McQueen it was another moment that pushed the boundaries of technology and design.