MEDI1TV Afrique : #Chronique_culture / Fondation Hiba : La culture au service du vivre ensemble - 22/11/2024
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00:00Welcome to Medihan TV and ZOOM in this chronicle on the Hiba Foundation, which is going to celebrate its 20th anniversary very soon.
00:18It will be in 2026. The Hiba Foundation is an essential partner of the VISA For Music Festival.
00:26To talk to us about this foundation, but also about this partnership, I have the pleasure of having with me Mroen El Fashen, who is the CEO of the Hiba Foundation.
00:37Mroen El Fashen, thank you very much for accepting our invitation.
00:41First of all, the Hiba Foundation is a partner of VISA For Music. Tell us about this partnership.
00:48Thank you for the welcome and thank you for the opportunity to talk about the foundation.
00:53The Hiba Foundation, as everyone knows, was created under the initiative of His Majesty the King Mohammed VI, whom I assisted in 2006.
01:01It is a foundation that supports VISA For Music since its creation in 2014, since the first edition.
01:07We have accompanied the festival by its hosting, its funding and its development.
01:15It is for us both a pleasure and an honor to accompany a festival like VISA For Music of African and Middle Eastern music.
01:24The foundation, as you said, is an actor, a contributor of the Moroccan cultural and artistic scene.
01:31We have both places of broadcast, of production, which are the Renaissance Cinema, the Café La Seine, which has become the place, the essential place of the cultural agenda of Rabaté.
01:42You go out in the street, you ask Rabaté, everyone knows the Café La Seine.
01:45On Mondays, there is a jam, on Tuesdays, there is a theater, on Wednesdays, there is a concert and so on.
01:49The Renaissance Cinema, which today has an eclectic offer of filmographic programming.
01:56We have American, European blockbusters, but also Moroccan, European, Canadian, Asian blockbusters.
02:05The idea is really to guarantee the young and less young public an offer of cultural quality that is accessible by the cultural mediation, but also by the price policy that we operate.
02:17The Hiba Foundation is also the Hiba Lab, a laboratory of artistic experimentation that allows the collective of artists, theater, dance to come and reside.
02:27But it is also the Hiba Studio in Casablanca, probably one of the largest and most beautiful recording studios on our African continent.
02:37The Hiba Foundation and music is a long history of love.
02:40It is a lot of support from young musicians and young artists through programs that the Foundation operates.
02:46You said the Hiba Foundation is the accompaniment of young people.
02:50Can you tell us how the Hiba Foundation has participated in this dynamic that we feel more and more important of the musical scene and the Moroccan and African artistic scene?
03:04Of course. The reasons are quite simple. There are two.
03:09The first is that we have a vocation and a mission to support all forms of art and culture.
03:15But as music takes an important place in Moroccan communities, we Moroccans love music.
03:20Whether popular or less popular, we are a charity. We like to have fun, we like to have fun.
03:27And so, naturally, music takes place at the Foundation.
03:30The second reason is that, in terms of value chains, we have programs that support production and musical creation,
03:38but also a magnificent tool, which is the Hiba Studio, to record artists,
03:44so capable of recording and producing their CDs, vinyls or musical productions,
03:49but also, and this is very rare in Morocco, places of broadcast, such as the Renaissance Cinema and the Café La Seine, where they can.
03:56So you imagine, you are a musician, you arrive at the Foundation, we support you by financing your production by a producer,
04:02in the artistic direction, in the shooting of the clip, etc.
04:05But we guarantee you the recording at the Hiba Studio, sometimes free, sometimes not, depending on the programs and their calls for funding.
04:14But we can also guarantee you a place of broadcast.
04:17So you arrive, you don't know what you want to do, you make a song, you record it and you sing it live in front of a guaranteed audience.
04:24And it is this magic of the three links of the value chain that makes the Hiba Foundation an important place.
04:31We support you on all three sides.
04:33And there is also the question of the rise of the Moroccan musical cultural scene.
04:38We have so much immaterial heritage of music to preserve,
04:44which we try to do with anthologies in particular,
04:49but there is also the whole emerging young scene, whether it is in underground music or more known.
04:55We have to support this musical youth, we have to offer them broadcasting platforms,
05:01and we have to guarantee them a place, at least, in the corridor of professionalization in their musical career.
05:08And that's why music and the Hiba Foundation are really a great and important relationship.
05:15The Hiba Foundation, as you said, participates in the emergence of this scene.
05:20With its 20 years of experience, its 20 years of creation, of accompaniment,
05:25how do you look at this scene?
05:28Do you feel today that the young female artist has a place in this dynamic that the Moroccan musical scene is experiencing?
05:41Thank you for the question, because we don't ask it very often.
05:45In the young scene, there is an extension of young people.
05:52We are not going to generalize, but there is still an extension for rap, trap and hip-hop music,
05:58that is to say urban music to which young people connect in general,
06:02which is sometimes their only means of expression on their social or economic suffering, etc.
06:08So we are going to use rap and the lyrics of rap music to express this social or economic experience of young Moroccans.
06:18But there is also pop music, which combines popular music with the urban trends of the moment.
06:24There are also artistic residences and fusion music, which allows Gnawa music to be revisited by jazz.
06:33And so it is these marriages that make Moroccan music continue to succeed and continue to shine.
06:39On the question of women, the woman rises today.
06:43That is to say, if before the place of the woman in music was in the background,
06:48today the woman takes the microphone, today the woman takes the drums, today the woman takes the guitar.
06:53That is to say, we see a real event, a real place of the woman in music.
06:58And I think that we have removed from our minds this veil that says,
07:01the woman is in her place, she is here or there or there.
07:04But there, I think, I answer naturally.
07:07Because we naturally, at the Foundation, do not even ask ourselves the question.
07:09When we receive candidates, whether they are men or women, for us it is the same treatment.
07:13We only look at the competence and the ability to create good music.
07:17Marouane Elfchen, thank you very much for responding to our invitation.
07:21And I remind you that you are the General Director of the IBAI Foundation.
07:25Thank you for everything you do for this musical youth and its young talents.
07:29And thank you, dear viewers, for your loyalty.
07:33Stay with us.
07:34Of course, the information continues on our different channels.
07:37Arabic Media TV, Maghreb Media TV, African Media TV
07:40and of course on our digital media, medianews.com