Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
Commissioned by Welch’s Fruit Snacks ahead of their FruitSide Assistance campaign, and conducted by Talker Research, the survey of 2,000 parents with kids aged 5–12, who have traveled for the holidays with their child in the last year, looked at the highs (and lows) of traveling with little ones during the end of the year.
Parents report being most stressed just over three and a half hours into their trip — but 12% said their stress peaks in the first hour.
Where is this stress coming from? Parents said that keeping their kids entertained is the most demanding aspect of holiday vacation (64%). Following that, dealing with temper tantrums (46%), trying to find bathrooms (43%) and hearing “are we there yet?” from the backseat (40%) were all found to be the top stressors for parents.
Commissioned by Welch’s Fruit Snacks ahead of their FruitSide Assistance campaign, and conducted by Talker Research, the survey of 2,000 parents with kids aged 5–12, who have traveled for the holidays with their child in the last year, looked at the highs (and lows) of traveling with little ones during the end of the year.
Parents report being most stressed just over three and a half hours into their trip — but 12% said their stress peaks in the first hour.
Where is this stress coming from? Parents said that keeping their kids entertained is the most demanding aspect of holiday vacation (64%). Following that, dealing with temper tantrums (46%), trying to find bathrooms (43%) and hearing “are we there yet?” from the backseat (40%) were all found to be the top stressors for parents.
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