(Adnkronos) - “Siamo focalizzati molto sull'impegno nell’ambito della violenza economica, un ambito che sentiamo vicino anche al nostro essere banca, dove crediamo e vogliamo contribuire per fare la differenza sia da un punto di vista informativo, da qui il vademecum che abbiamo creato, che verrà distribuito nelle nostre filiali e che è anche disponibile sul sito, ma anche attraverso questa raccolta fondi”. Così Serena Morgagni, responsabile direzione Communication di Bper Banca, in occasione del lancio della terza edizione della campagna di raccolta fondi “Insieme per le Donne”, promossa da Bper Banca in favore del Fondo Autonomia di D.i.Re - Donne in Rete contro la violenza.
Category
🗞
NewsTranscript
00:00We are in the third year, the third year in a row, where BIPER chooses to stand side by side with IRE,
00:09Women in the Network Against Violence, for this project, which is a project strongly oriented to support the foundation
00:17in the contrast to the violence of the female world.
00:20In particular, we are very focused on the commitment in the field of economic violence,
00:26so an area that we obviously feel close to our bank being,
00:32where we believe and want to contribute to make a difference, both from an informative point of view,
00:38so here is the VadeMekun that we have created, which will be distributed in our subsidiaries,
00:43which is also available on the site, but also through this fundraising.
00:47So BIPER, as every year, donates 100,000 euros and invites all customers and non-customers, obviously, to donate,
00:54to collect these sums, this economic contribution, which will then be given to women who,
01:00guests of the center of violence, want and can try to rebuild a life,
01:08and to do this they need initial help in the economic field, because they do not have the ability to be autonomous in this area.