Dana B | Francis Tutors Dana Beers
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00:00You ever heard of the supply chain?
00:02It means consumers, who buys what, the chain of command, yeah.
00:10Think of a product, let's think of one that would be nice for you.
00:13Milk.
00:14Okay.
00:15Yeah.
00:16I don't hate milk.
00:17I was going to say beer.
00:18All right, let's do beer.
00:19You want to do beer?
00:20Yeah, let's do beer.
00:21We could do milk.
00:22Let's do milk.
00:23Do you drink milk?
00:24I'll have milk and cookies.
00:25You'll only have milk if there's a cookie with it.
00:29Correct.
00:30You sound like Santa Claus.
00:31I'm starting to fucking huff like him too.
00:35When you drink that glass of milk, there was a big process that got that milk from the
00:41cow udder into your hand so that you could drink it with your cookie.
00:47Yes.
00:48The process that got that milk from that udder to you is the supply chain.
00:53Easy peasy.
00:54The next process in our milk supply chain is our strategy.
01:00Our operational strategy is getting the most delicious glass of milk into Dana Beers' mouth.
01:08What kind of milk do you like to drink?
01:09What do you think?
01:11You are a whole milk guy.
01:12Yeah, of course.
01:13You like to drink a milkshake.
01:14Oh, yeah.
01:15You like to drink your milk with a spoon, it's thick.
01:19You're drinking a glass of milk that's halfway between milk and cottage cheese.
01:23It's basically Greek yogurt.
01:25Undisputed best milk is the milk after a bowl of cinnamon toast crunch.
01:31Put that shit in my coffin.
01:33Step two, sourcing.
01:37Where are we getting the fucking cows, boys?
01:39Not just the cows, okay?
01:41We have a few things we need in order to get that milk to you.
01:44Udderers.
01:45We need a reliable farmer, dairy farm that we trust that is going to deliver a good natural
01:52product, right?
01:53We need udderers.
01:54Well, we've got that covered.
01:56The cows have udders.
01:58No, the people who udder them.
02:00Oh, the milkers.
02:01Yes.
02:02We need milkers.
02:03Yeah, right.
02:04Yeah, on that farm, they had a machine.
02:06Is that what it is now?
02:07No.
02:08It's not natural?
02:09What?
02:10That is natural.
02:11No, people aren't fucking jerking them?
02:12I don't think we have milking maids.
02:14Milk companies are probably using some sort of industrial milking.
02:18It's the thing you stick your dick in?
02:20No, I don't want to do that.
02:21Just real quick.
02:22What is that called?
02:23A fleshlight?
02:24Yeah.
02:25They're getting fleshlighted.
02:26Yeah.
02:27Wow.
02:28Okay.
02:29We need a bottling company or a bottling factory, right?
02:34Yep.
02:35There's probably going to need to be some sort of cleaning or testing that will make
02:43sure the milk is safe to drink.
02:46Make sure there's no funky shit.
02:48All of those are different companies, different people, that we need to get on the same page
02:53in step three, which is making, manufacturing.
02:59Throw that bitch on a forklift.
03:01Which brings us to step four, distribution.
03:05We need to have FedEx or UPS or DHL to do our shipping and distribution.
03:16Now-
03:17Can we get a little shout out for XPO Logistics?
03:20Come on.
03:21What's that?
03:22That's the one I know.
03:23Oh.
03:24Finally.
03:25This is going to be returns, actually.
03:26Really?
03:27You're going to return milk?
03:28This is a recall because the batch of milk that came out is contaminated.
03:34It has worms in it.
03:35It's got E. coli.
03:37It's got jizz.
03:38Sure.
03:39You ever jerk off and accidentally it gets up towards you?
03:45No.
03:46I've got it in my ear once.
03:50That's too bad.
03:51I know.
03:52I'm sorry.
03:53That was probably too much information.
03:54It's okay.
03:55It's what we do.
03:56It's what this has become.
03:58Let's do the same thing for beer.
04:01Sure.
04:02Strategy.
04:03We got to get this fresh, delicious beer to Dana's mouth.
04:06Yep.
04:07Sourcing.
04:08Go get some wheat and some hops and all that bullshit.
04:10And water.
04:11Those are the big ingredients.
04:12And water.
04:13Yep.
04:15Modeling companies.
04:16Right?
04:17After that, we're just making the bitch.
04:19Making the beer.
04:20We're making a batch of beers and we're shipping them out.
04:23What goes into making a beer?
04:24You need a factory.
04:25But is it just the making the actual beer itself?
04:29Um, no.
04:37The liquid has to go into the can.
04:40You know that's how I used to make money in college?
04:42I would just return my beer cans.
04:45I would make like 20 bucks a week and that's how I survived.
04:48I would just buy more beer.
04:50So many cans.
04:51And all the boys, we were all drinking beers.
04:53We'd throw them together and I would just do it.
04:54How many beers at a 5 cent deposit do you need to make $20?
05:04400.
05:07I think that's right.
05:08I know.
05:09400 beers.
05:10Yeah, you think the boys aren't tossing back 400 in a weekend?
05:13Me and the fucking fellas at Jefferson at Stonehill College.
05:1610 guys, 400 beers in a weekend.
05:19Let's call it two nights of drinking.
05:21No, no, no.
05:22Three nights.
05:23Three nights of drinking.
05:24Thursday, Friday, Saturday.
05:25Sometimes Sunday, too.
05:26If we get a little fucking hair of the dog.
05:29Yeah, they make the manufacturer, then those go on the truck.
05:32And the trucks send it out to the bar.
05:36The packie.
05:37You know what that is?
05:38Yes, I do.
05:39And I don't know if you're supposed to say that anymore.
05:41What do you mean?
05:43That's what we say in Massachusetts.
05:44Get into the packie.
05:46It's a package store.
05:47If they're canceling packie, I fucking quit.
05:50I think they call it that because it's usually staffed by a man from Pakistan.
05:54No, dude.
05:55It's package store.
05:57Why would it be a package store?
05:58That's what it's called.
05:59It's a fucking package store.
06:01But they sell beers.
06:02In packages.
06:03What else do they sell?
06:05Cigarettes, candy, ice cream?
06:07No, no, no.
06:08It's a bodega.
06:09No, it's a packie.
06:11And there's a guy in there wearing an Arsenal jersey.
06:14If they're going to cancel me for calling a liquor store a packie, then I'm out.
06:18I'm done with this society.
06:20I love that you think it's because they have packages.
06:23It is called a...
06:24But wouldn't a package store be more like a Kinko's?
06:27There's a place in my town that says,
06:29Hennessy's Package Store.
06:31And everything that's in there is booze.
06:33Let me look this up.
06:34P-A-C-K-I-E.
06:36Only in Massachusetts.
06:37Why is the liquor store called a packie?
06:40Because it's a package store.
06:42If you were asked where our slang term comes from,
06:44you were probably told it's because the Boston Brahmins wanted drinking to be discreet,
06:47and they wrapped it up in nondescript bound paper.
06:50Package store.
06:51And this is educational to know.
06:53Yeah.
06:54Because I'm going to make my own beer one day.
06:56Educational to know is a little redundant.
06:59You know what I meant.
07:00Alright, that's your supply chain.
07:02Thank you, Franny.
07:03Enjoy.