(Adnkronos) - "Come Differenza donna abbiamo rinnovato con immenso piacere la collaborazione con Coop perché Coop sin dall'inizio ha sviluppato delle campagne di comunicazione che rappresentano lo strumento di prevenzione che serve per fare evolvere il nostro Paese. L'Italia è ancora un po' arretrata rispetto all'area culturale di prevenzione quando si parla di violenza sulle donne". Queste le parole di Elisa Ercoli, presidente di Differenza donna in occasione della presentazione della seconda edizione della campagna ‘Il silenzio parla’ realizzata da Coop Italia. Una campagna di informazione e sensibilizzazione in vista del 25 novembre la ‘Giornata internazionale per l'eliminazione della violenza contro le donne’.
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00:00As a women's difference we have renewed with immense pleasure the collaboration with COOP because COOP from the beginning has developed communication campaigns that are really the tool of prevention that is needed to make our country evolve, which unfortunately is a little backward compared to the cultural area of prevention.
00:28This year's COOP campaign, made in collaboration with Differenza Donna, is a new campaign, but a really useful campaign.
00:38It is a new campaign because it gives voice to men, it gives voice to those men who have encountered violence in different areas of their lives, in the work environment, in the family environment, in which they have seen a woman next to them suffer male violence and therefore had to choose their radical position and no longer a situation in which they had not taken part.
01:07This positioning told in these stories by these men is there to enter the homes of our Italian families through the most widespread COOP products,
01:21precisely because women, men, members of the family, but also boys and girls who are the children who are part of our families, can listen with a simple QR code to stories that are experiences that can really become symbolic and leave very important information on the difference between being neutral or taking part and therefore how to make a difference as men.
01:51Differenza