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Hear from Natalie Dowling from Popped, health and recovery products for new moms.

We're halfway through this season of Entrepreneur Elevator Pitch, with more than $400,000 invested so far. Will our remaining contestants finish at the top, or will our titan investors send them back down to the bottom floor?

No matter how prepared an entrepreneur may be, there's no telling what will happen when the elevator doors close and the countdown clock begins. Time and time again, we see people lock up and stumble as their precious 60 seconds tick away. But never have we seen a contestant pull themself out of a gut-wrenching spiral and recover like a rockstar like we do in the episode. "That was one of the best fumble and recoveries I've ever seen," exclaims investor Marc Randolph.

See if their impressive recovery results in funding on this new episode of Entrepreneur Elevator Pitch!
Transcript
00:00I'm Natalie Dowling, and I am the founder and CEO of Popped,
00:03a CPG birth-recovery brand.
00:05The months that followed my son's birth
00:07were truly some of the most darkest,
00:09most traumatic moments of mine and my husband's life.
00:12So I decided to create the products that I wish I had
00:14so no other mother would feel the way that I did.
00:16My ask today is $100,000 for 10% of my company.
00:20So who wants to make motherhood more magical with me?
00:23♪♪
00:26So, you know, that was kind of the beginning of my journey.
00:30That was kind of, I would say, down the middle.
00:32Um, you know, I'd say maybe.
00:35I liked her pitch. I thought it was crisp.
00:36We don't know anything about the numbers.
00:38She didn't talk about postpartum depression,
00:40which happens to be a huge market.
00:41I mean, I think it affects one in five women
00:43or something like that in the U.S.
00:44A couple-billion-dollar market.
00:46I-I actually like your pitch
00:47maybe a little bit more than her pitch.
00:49How big is the opportunity?
00:51And, like, how big does she see it?
00:53Well, this sounds like this might be
00:54in your wheelhouse, Gary.
00:55Might be in my wheelhouse.
00:56I'm curious to learn more.
00:58Approved.
00:59We're taken by what you're trying to do.
01:01I can't tell you how many times we hear people
01:04who have ideas, who have some problem,
01:07and then do nothing about it.
01:09And you are out doing it.
01:10And we think we might have something that can help.
01:16On behalf of Amazon Business,
01:18we'd like to award you $10,000 in cash
01:22that you could use any way you'd like
01:24to grow and support your business.
01:27Oh, my gosh. Thank you so much.
01:29So, hopefully that helps a bit.
01:31Well-deserved.
01:32Shazam!
01:33Shazam!
01:34Thank you guys so much.
01:36I appreciate it.
01:37Congratulations.
01:39Yes, congratulations.
01:41With this gift from Amazon,
01:42we're gonna be able to make more purchase orders
01:44and scale a little bit faster than we would otherwise.
01:47So, thank you, Amazon.

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