(Adnkronos) - “In poco tempo è difficile preparare qualcosa di buono. Ci vorrebbe qualcosa di veloce e gustoso da consumare in pausa pranzo”. La maggior parte degli studenti intervistati a Milano, durante la presentazione della campagna ‘Easy to love’ di Knorr che accompagna il lancio dei nuovi Knorr Asia Noodles, interrogati sulla qualità della pausa pranzo universitaria, ha risposto così ai microfoni di Adnkronos. In effetti, secondo un’indagine condotta da Knorr per sondare le abitudini alimentari degli studenti italiani è emerso che solo 2 studenti su 10 sono soddisfatti della propria pausa pranzo. Dunque, il brand ha lanciato la nuova gamma di prodotti per offrire un piatto ispirato alla tradizione asiatica da consumare in pochi minuti e rendere la pausa pranzo un momento più piacevole.
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00:00What is missing in your lunch breaks?
00:07I would say time, but also the taste, because to cook in a hurry something too good never comes out.
00:13The night before I struggle to prepare my lunch, so if there was a faster alternative it would certainly be better.
00:20The words of these students perfectly embody the result of an investigation conducted by CNOR to investigate the eating habits of Italian students.
00:29From which it emerges that only two out of ten students are satisfied with their lunch break.
00:34This for the lack of time, repetitive preparations and the sacrificed taste.
00:39That's when the brand launched a new range of products, the CNOR Asian Noodles,
00:45designed to enjoy a dish inspired by the Asian tradition in a few minutes and make lunch break a more pleasant moment.
00:52The launch of Asian Noodles allows us to be closer to the needs of a consumer
00:57who is increasingly interested in the flavors of global cuisine,
01:00with a particular attention to taste, variety and preparation times.
01:05That of Asian Noodles further confirms that innovation is a cornerstone of the strategy of the CNOR brand,
01:11which has recently allowed it to become the second global brand of Unilever,
01:16exceeding the threshold of € 5 billion in invoices.
01:19This type of product is designed for all consumers who expect to have a tasty and satisfying meal,
01:25with an enveloping flavor and a budget-friendly taste.
01:27The launch of the new product is accompanied by the multi-channel Easy to Love campaign,
01:32with which the brand promises to transform the lunch break into an easy and loving experience.
01:37Several touch points of Easy to Love, starting from the entrance near the Politecnico di Milano,
01:43which from 4 to 8 November is full of interactive games and other activities
01:48to transform the lunch break of students into pleasant moments.
01:52We have created an area that is really easy to love,
01:55where students can somehow try to reconcile a lunch break
01:59intended for taste to a playful and fun moment for their day.
02:03The campaign focused on those moments perceived by students as stressful and meaningless,
02:08like lunch break, to make the moments full of taste and enthusiasm.
02:12After the Politecnico, we will reach other Italian universities,
02:15such as Bicocca di Milano, the University of Bologna,
02:18Sapienza di Roma and Federico II of Naples,
02:21with a sampling activity that will reach over 25,000 students.
02:24We are already present on the Veneto points of the Italian distribution,
02:27with activities on the Veneto point and visibility materials.
02:30We will also be in contact with Generation Z
02:34through a whole series of digital and social activities on the various most important channels,
02:38including TikTok and Instagram.